# An AI sales employee that calls every new lead within a minute > Brand Bakery builds AI employees with their own computer, email, phone and WhatsApp. The lead role calls every new enquiry within a minute, in Hindi, English and other Indian languages, qualifies it, books the visit and follows up. You approve what matters. A build fee plus a monthly fee; the AI Receptionist starts at ₹9,000 a month. - Page: https://www.brandbakery.tech/ai-employees - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > AI Employees You already pay for leads. This is the salesperson who calls every one of them back in under a minute, at 11 pm and on Sundays, and never lets one go cold. Most businesses don't need "an AI strategy". They need someone to call back the lead who enquired at 11 pm, chase the pending invoice, and confirm tomorrow's bookings before the front desk opens. We build that someone as software, around your business and your rules. Brand Bakery maps the job with you, builds it, connects it to your phone line, WhatsApp, email and software, trains it on your price lists and FAQs, then runs it after launch. You approve anything that matters before it goes out. Every action is logged. You can see it working here first. Brand Bakery runs on a team of seven AI employees that find leads, write copy, design, ship code and talk to prospects, with Abhishek approving the decisions. ## Roles - [AI sales employee](https://www.brandbakery.tech/ai-employees/sales-executive): Calls every new lead within a minute, qualifies, books the visit, follows up, logs it. Available at launch. - [AI receptionist](https://www.brandbakery.tech/ai-employees/receptionist): Picks up calls and WhatsApp 24x7, books appointments, puts urgent ones through to staff. Available at launch. - [AI customer support](https://www.brandbakery.tech/ai-employees/customer-support): Answers order and service questions, raises tickets, escalates complaints. - [AI collections and follow-up](https://www.brandbakery.tech/ai-employees/collections): Payment reminders by WhatsApp and call, records promises to pay. - [AI operations assistant](https://www.brandbakery.tech/ai-employees/operations-assistant): Data entry across portals, daily reports, order updates, vendor follow-ups. - [AI recruiter](https://www.brandbakery.tech/ai-employees/recruiter): Phone-screens applicants, shortlists, books interviews. - [Custom AI employee](https://www.brandbakery.tech/ai-employees/custom): Any other repeatable job, scoped together. ## How it works 1. **Discover.** We sit with you and write down exactly what the role does today: which calls and messages it handles, which tools it uses, what it may promise, and where a human must step in. 2. **Build.** We build your employee from scratch around your workflows and connect it to the phone line, WhatsApp, email and software it needs. The written limits on what it may say and do are part of the build. 3. **Train.** We train it on your material: price lists, FAQs, scripts, past conversations, your tone of voice. Then you test it, correct it and approve it before a single real customer talks to it. 4. **Deploy.** It goes live with its own credentials, permissions for each action, an approval queue for anything sensitive, and a full activity log. We start with inbound and opted-in conversations. 5. **Run.** We run it with you. A monthly plan covers running costs, monitoring, and retraining as your offers, prices and processes change, so it stays accurate. ## What an AI employee can do - Operate a computer: browsers and desktop apps, forms, spreadsheets and your CRM. - Make and receive phone calls. - Send and answer WhatsApp messages and email. - Follow up with leads and customers on a schedule you set. - Schedule appointments and meetings. - Collect information and write it into your systems. - Negotiate within limits you set, such as a discount ceiling. - Hand over to a person, with the full conversation, the moment something is outside its limits. ## What it will not do - Promise anything you have not approved in writing. - Go beyond the discount, payment and refund limits you set. - Pretend to be human. It says it is an AI assistant when asked. - Cold call lists. Outbound calling to cold lists is out of scope until your telecom registration is in place. - Make legal, medical or financial judgements for you. - Replace your whole team. It takes repeat work off your team so they can spend time on the work only people can do. ## Safety - **Written limits, and a person for everything beyond them.** Every employee gets written limits: what it may promise, the discount ceiling when it negotiates, your payment and refund rules. Anything beyond them goes to a human on your team. Setting these limits is part of the setup, not an extra. - **You approve what matters.** Sensitive actions wait in an approval queue until a person says yes. Each employee has its own credentials and permissions per action, and heartbeats show whether it is working. You can see an audit log of everything it did. - **It tells people it is an AI.** Your AI employee says it is an AI assistant when asked, and call recording is announced at the start of the call. That protects your customers, and it protects you. - **Built for TRAI and DLT rules.** Promotional and service calls and messages in India fall under TRAI commercial communication rules: sender registration on the DLT platform, consent, and approved number series. We start with inbound conversations and opted-in follow-ups, and we move to outbound only once your registration is in place. - **Official WhatsApp Business API only.** WhatsApp runs through an official WhatsApp Business API provider, with approved templates for messages that go out after the 24-hour window. No unofficial workarounds that put your number at risk. - **Your customers' data, handled under the DPDP Act.** The Digital Personal Data Protection (DPDP) Act applies to every call and chat your employee handles. Brand Bakery acts as your processor, and a short data processing agreement goes into every contract. - **We promise only what the demo shows.** We will not tell you it replaces your whole team. We show you what it does, on your workflow, before you pay for a monthly plan. ## Pricing A one-time build fee plus a monthly fee. Weigh it against the salary of the person you would otherwise hire, not against a chatbot subscription. Pricing is shared after a short call. Setup includes: - Mapping the job with you - Building and connecting the employee to your phone line, WhatsApp, email and software - Training on your material - Written limits for what it may promise, discount ceilings and refund rules - Testing with you before it goes live Monthly includes: - Running costs for the employee - Monitoring and a full activity log - Retraining when your offers or processes change - A monthly review with you Telephony, WhatsApp provider and model usage costs are shown separately so you see exactly what you pay for. ## Our own AI team Brand Bakery is run by its founder, Abhishek Kumar. He talks to every client, writes code and signs off every release. The rest of the team is AI: seven agents who research, write, design, animate, build and follow up. Each has one job, limited permissions and a log Abhishek can read. You are looking at our AI Employees product, running our own studio. Meet them on [the About page](https://www.brandbakery.tech/about). ## Questions ### What is an AI employee? Software built to do one job in your business: the computer and phone work a person does today, such as answering calls, replying on WhatsApp, following up leads and updating your CRM. It works within limits you write down and hands everything else to a person. ### Will it replace my team? No, and we will not promise that. It takes the repetitive calls, messages and data entry off your team, so they spend their day on the work that needs a person. Anything that needs judgement goes to them. ### How much does it cost? The AI sales employee is a one-time build fee plus a monthly fee, quoted after a short call because every sales process is different. The AI Receptionist is a flat ₹9,000 a month with 1,000 minutes included, then ₹7 a minute. ### How does it compare with hiring a salesperson? Compare it with a salary, because it does a salesperson's calling work. It picks up every lead within a minute, at any hour, takes no leave and logs every call. Your salespeople spend their time on site visits and closing instead of dialling. ### Will customers know they are talking to an AI? Yes, if they ask. The employee says it is an AI assistant when asked, and call recording is announced at the start of every call. ### Is it legal to use AI for calls and WhatsApp in India? Yes, when it is done properly. Calls and messages follow TRAI commercial communication rules, including DLT registration and consent. WhatsApp runs through the official Business API with approved templates. This is not legal advice, so check your own situation. ### How is my customers' data protected? The DPDP Act applies to every call and chat your employee handles. Brand Bakery acts as your processor, each employee has its own scoped login, and every action is written to an audit log. A data processing agreement goes into every contract. ## Start Ask for an AI employee at https://www.brandbakery.tech/contact. --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/ai-employees; the site index for language models is https://www.brandbakery.tech/llms.txt.