# A self-serve AI calling platform, or an AI telecaller built for you? > Self-serve AI calling platforms charge by the minute and leave the building to you. Sarvam lists ₹3.50 a minute before GST and Bolna about ₹5.52 a minute, with telephony on top. Brand Bakery's AI telecaller is built, connected and run for you at ₹22,500 a month plus ₹50,000 setup, with 2,000 minutes included, then ₹8 a minute. - Page: https://www.brandbakery.tech/ai-telecaller-vs-ai-calling-platform - Last updated: 2026-10-22 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Pricing](https://www.brandbakery.tech/pricing) > AI telecaller vs a self-serve AI calling platform ## Side by side - **What you pay.** A self-serve AI calling platform: Per minute. Sarvam: ₹3.50 pay as you go, plus ₹0.20 per 30-second pulse on its own telephony and ₹59 a month per number, before GST. Bolna: about ₹5.52 (6 US cents), plus telephony and a platform fee. Retell: US$0.07 to $0.31. Vapi: US$0.05 hosting, plus models and telephony. Brand Bakery AI telecaller: ₹22,500 a month plus ₹50,000 setup, with 2,000 minutes, then ₹8 a minute. Incoming calls only: ₹10,000 a month plus ₹30,000 setup. No GST added. - **Who builds the agent.** A self-serve AI calling platform: You or your developer: the prompt, the call flow, the voice, the test calls. Brand Bakery AI telecaller: We do, from your offers, prices and the questions your buyers actually ask. - **Your lead sources.** A self-serve AI calling platform: You connect forms, portals and your CRM through webhooks or the API. Brand Bakery AI telecaller: We connect your website forms, ad forms, portals, sheet, CRM and WhatsApp. - **Calling rules.** A self-serve AI calling platform: Yours to set up and check: who may be called, calling hours, the recording notice, saying it is an AI. Brand Bakery AI telecaller: Calls only people who enquired, says it is an AI at the start of every call, announces recording and keeps to the hours you allow. - **When a call goes wrong.** A self-serve AI calling platform: You read the transcripts and fix the prompt. Brand Bakery AI telecaller: We review the calls and retrain it when your offers or prices change, inside the monthly fee. - **Languages and voices.** A self-serve AI calling platform: Pick from the platform's voices and test each language yourself. Brand Bakery AI telecaller: Set up in the languages your buyers use. Runs on Sarvam's Indian voices by default. - **Best for.** A self-serve AI calling platform: Teams with a developer and time to test, or very high call volumes. Brand Bakery AI telecaller: Owners who want every lead called within a minute without learning the tooling. Sources: [Sarvam voice agents pricing, checked 22 October 2026](https://docs.sarvam.ai/voice-agents/pricing); [Bolna pricing, checked 22 October 2026](https://www.bolna.ai/pricing); [Retell AI pricing, checked 22 October 2026](https://www.retellai.com/pricing); [Vapi pricing, checked 22 October 2026](https://vapi.ai/pricing); [India AI Voice Agent Pricing Index by Dvaarik (itself a vendor), updated 1 October 2026, checked 22 October 2026](https://www.dvaarik.com/research/india-ai-voice-agent-pricing-index). Each platform's own published rates. They price different things: some include the speech and language models, some add telephony, a platform fee or GST on top. Work out the total at your real call volume before you compare. ## Where a platform fits better - You have a developer who can build, test and maintain the agent - Very high call volumes, where every paisa a minute matters more than the hours spent on upkeep - You want to try many agents and scripts yourself before you settle on one ## Same voice models, different job We build on Sarvam's voice models too, so the voice on the call can be the same. What the monthly fee pays for is the work around it: writing and testing the call flow, connecting your lead sources, keeping it inside TRAI's rules, and reviewing the calls so it gets better instead of drifting. ## Rules it never breaks - Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request. - Tells callers it is an AI assistant at the start of every call. - Announces at the start of every call that it is recorded. - Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging. - Handles personal data under the DPDP Act, with a data processing agreement in your contract. ## Questions ### How much does an AI calling platform cost in India? Published self-serve rates run from about ₹3.50 a minute (Sarvam, before GST, telephony extra) to about ₹5.52 (Bolna), and US$0.07 to $0.31 a minute on Retell. Rates price different things, so add telephony, number rental, GST and the hours your team spends building and fixing the agent. ### Is a done-for-you AI telecaller worth more than a platform? Per minute, a platform is cheaper. It makes sense to pay for a managed AI telecaller when nobody on your team has the time or skill to build, connect and maintain the agent. Ours is ₹22,500 a month plus ₹50,000 setup, with 2,000 minutes included. ### Which voice models does Brand Bakery use? Every plan runs on Sarvam's Indian voices by default, English included. A premium ElevenLabs English voice is available on request, billed per minute on top of the plan. ### Can the AI telecaller make cold calls? No. It calls only people who asked to be contacted: a portal enquiry, an ad form, a website form or a missed call. Cold lists are out of scope. ### Will the people it calls know it is an AI? Yes. Every call starts with the AI saying it is an AI assistant, and a notice that the call is recorded. ## Start Request a callback at https://www.brandbakery.tech/contact?service=ai-employees. Every price: https://www.brandbakery.tech/pricing. --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/ai-telecaller-vs-ai-calling-platform; the site index for language models is https://www.brandbakery.tech/llms.txt.