# An AI sales employee that calls Mumbai leads in Marathi, Hindi or English

> Brand Bakery builds an AI sales employee for Mumbai businesses that already pay for leads. It calls each new enquiry within a minute in Marathi, Hindi, Gujarati or English, says it is an AI, qualifies the lead, books the site visit and logs the call. It costs ₹22,500 a month plus a one-time ₹50,000 setup.

- Page: https://www.brandbakery.tech/cities/mumbai
- Last updated: 2026-10-22

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Cities](https://www.brandbakery.tech/cities) > Mumbai

## Languages in Mumbai

- Marathi is the largest mother tongue in Mumbai, followed by Hindi, Urdu and Gujarati, in the Census 2011 data: 44.04 lakh Marathi speakers against 35.98 lakh Hindi speakers. [1]
- Shops and establishments in Maharashtra must show their signboards in Marathi in Devanagari script; the BMC began checks in Mumbai in November 2023 after the Supreme Court's deadline ran out. [2]

It calls in Marathi, Hindi, Gujarati, English. Our voices speak Hindi, English, Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Odia [14]. It has no Urdu voice yet, so an Urdu-speaking caller is answered in Hindi.

## Real estate in Mumbai

- MahaRERA has required a scannable QR code next to the registration number on every project advertisement since 1 August 2023, from hoardings to Instagram ads, with a penalty of ₹10,000 to ₹50,000 for each violation. [3][4][5]
- Every advertisement for a registered project has to show the project's RERA registration number and the authority's website. That is section 11(2) of the RERA Act, and it applies to your WhatsApp brochures and callback messages too. [6]

It asks:

- Western line, Central line, Thane or Navi Mumbai?
- Carpet area you need, in square feet?
- Is this for living in, or an investment?

- Demo call (Hinglish, invented business): [Follows up a missed site visit and finds out the real reason was the price](https://www.brandbakery.tech/demos/real-estate-visit-noshow)
- Free tool: [AI Employee vs Telecaller Calculator](https://www.brandbakery.tech/tools/ai-vs-telecaller-calculator)
- Free tool: [Lead Follow-up Planner](https://www.brandbakery.tech/tools/follow-up-planner)
- How it works for real estate: https://www.brandbakery.tech/industries/real-estate

## Coaching and education in Mumbai

- The Ministry of Education's January 2024 guidelines ask states to register coaching centres and bar misleading promises of ranks or marks, and the CCPA's November 2024 guidelines cover coaching advertisements nationally. [7][8]

It asks:

- Which board or exam?
- Which branch is nearest to you?
- Marathi, Hindi or English for the call back?

- Demo call (Hinglish, invented business): [Answers a parent and registers a scholarship test](https://www.brandbakery.tech/demos/coaching-admission-enquiry)
- Free tool: [Hindi & Hinglish Telecalling Scripts](https://www.brandbakery.tech/tools/telecalling-scripts)
- Free tool: [Missed Enquiry Cost Calculator](https://www.brandbakery.tech/tools/missed-enquiry-cost)
- How it works for coaching and education: https://www.brandbakery.tech/industries/coaching

## Interior design in Mumbai

No local rule or number we could cite changes this one.

It asks:

- Which building and which suburb?
- Does your society allow work on weekends, and does it need a deposit?
- Full flat, or kitchen and wardrobes?

- Demo call (Hinglish, invented business): [Explains a 35% quote jump line by line and owns the part nobody explained](https://www.brandbakery.tech/demos/interiors-quote-jump)
- Free tool: [Missed Enquiry Cost Calculator](https://www.brandbakery.tech/tools/missed-enquiry-cost)
- Free tool: [Sales Target Planner](https://www.brandbakery.tech/tools/sales-target-planner)
- How it works for interior design: https://www.brandbakery.tech/industries/interiors

## Solar installers in Mumbai

- Maharashtra had 6,92,853 rooftop systems under PM Surya Ghar by 27 July 2026, the third most of any state. [9]
- Mumbai's electricity comes from four companies: BEST in the island city, Adani Electricity and Tata Power in the suburbs, and Mahavitaran in parts of the region. Net metering runs through whichever one bills the home. [10][11][12][13]

It asks:

- Which company sends your electricity bill?
- Bungalow, or a society terrace that needs a resolution?
- Monthly units on your last bill?

- Demo call (Marathi, invented business): [Qualifies a solar lead in Marathi](https://www.brandbakery.tech/demos/solar-lead-callback-marathi)
- Free tool: [Rooftop Solar Subsidy & Savings Calculator](https://www.brandbakery.tech/tools/solar-subsidy-calculator)
- Free tool: [Lead Follow-up Planner](https://www.brandbakery.tech/tools/follow-up-planner)
- How it works for solar installers: https://www.brandbakery.tech/industries/solar

## IndiaMART sellers in Mumbai

No local rule or number we could cite changes this one.

It asks:

- Quantity and specification?
- Delivery to Bhiwandi, the city, or outside Maharashtra?
- Do you need the quote in Hindi or Marathi?

- Demo call (Hinglish, invented business): [Calls back a portal enquiry for 10,000 boxes and holds price without losing the buyer](https://www.brandbakery.tech/demos/b2b-bulk-buyer)
- Free tool: [Lead Leak Audit](https://www.brandbakery.tech/tools/lead-leak-audit)
- Free tool: [Missed Enquiry Cost Calculator](https://www.brandbakery.tech/tools/missed-enquiry-cost)
- How it works for IndiaMART sellers: https://www.brandbakery.tech/industries/indiamart-sellers

## Distributors in Mumbai

No local rule or number we could cite changes this one.

It asks:

- Which shop and which area?
- Repeat order or new items?
- Payment on delivery or on credit?

- Demo call (Hindi, invented business): [Onboards a new kirana retailer who wants credit on the first order](https://www.brandbakery.tech/demos/distributor-new-retailer)
- Free tool: [WhatsApp API Cost Calculator](https://www.brandbakery.tech/tools/whatsapp-api-cost)
- Free tool: [GST Invoice & Quotation Maker](https://www.brandbakery.tech/tools/gst-invoice-maker)
- How it works for distributors: https://www.brandbakery.tech/industries/distributors

## The offer: AI sales employee

**No lead goes unanswered.** A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.

- **Its own computer.** Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.
- **Its own phone line.** Calls each new lead within a minute of the enquiry, tells the lead it is an AI at the start of the call and announces that the call is recorded.
- **Its own WhatsApp.** Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.
- **Its own email.** Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.

What it does with each lead: Calls within a minute, Qualifies, Books the visit, Follows up, Logs it.

Pricing: ₹50,000 to set up, then ₹22,500 a month. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off. If you only need calls answered, the AI Receptionist is ₹10,000 a month, ₹30,000 one-time setup, 1,000 minutes included, then ₹9 a minute. Signature Website from ₹1.2 lakh.

## Rules it never breaks

- Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
- Tells callers it is an AI assistant at the start of every call.
- Announces at the start of every call that it is recorded.
- Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
- Handles personal data under the DPDP Act, with a data processing agreement in your contract.

## Questions

### Can the AI employee speak Marathi?

Yes. It calls in Marathi, Hindi, Gujarati or English and follows the caller if they switch. Our Marathi demo call is a rooftop solar callback.

### Does it send the MahaRERA QR code?

It can send the project's registration number and QR code on WhatsApp from the material you approve. It never reads registration details from memory.

### Can it call leads from Thane and Navi Mumbai too?

Yes. It calls any lead who asked to be contacted, wherever they are, and books visits into your team's calendar.

### Are the businesses in the demos real?

No. Every demo business is invented and labelled, and the AI says it is an AI at the start of the call.

## Sources, checked on 22 October 2026

1. [LatestLY, citing Census 2011 language data for Mumbai](https://www.latestly.com/india/news/mumbai-becoming-a-hindi-speaking-state-number-of-marathi-speaking-people-in-city-witnesses-dip-637513.html)
2. [Business Standard, BMC acts against shops without Marathi signboards, 28 November 2023](https://www.business-standard.com/india-news/176-shops-establishments-face-bmc-action-for-no-marathi-signboards-123112801047_1.html)
3. [Maharashtra Real Estate Regulatory Authority](https://maharera.maharashtra.gov.in)
4. [Housing.com, QR code in MahaRERA-registered project ads mandatory from 1 August 2023](https://housing.com/news/qr-code-display-in-all-maharera-registered-projects-mandatory-from-aug-1-2023/)
5. [The Realty Today, MahaRERA makes QR code and registration number mandatory in ads, ₹50,000 penalty](https://therealtytoday.com/news/regulatory/maharera-makes-qr-code-registration-number-mandatory-in-ads-50000-penalty-for-violations/)
6. [Real Estate (Regulation and Development) Act, 2016, section 11(2), India Code](https://www.indiacode.nic.in/handle/123456789/2158)
7. [Drishti IAS, summary of the Ministry of Education guidelines for coaching centres, 24 January 2024](https://www.drishtiias.com/daily-updates/daily-news-analysis/moe-guidelines-for-coaching-centres/print_manually)
8. [MediaNama, CCPA guidelines on misleading advertisements by coaching centres, November 2024](https://www.medianama.com/2024/11/223-ccpa-new-guidelines-curb-misleading-ads-coaching-sect/)
9. [Ministry of New and Renewable Energy, reply to Lok Sabha unstarred question 1698, 29 July 2026 (installations as on 27 July 2026)](https://sansad.in/getFile/lsapps/loksabhaquestions/annex/188/AU1698_2rIKl9.pdf)
10. [BEST Undertaking, electricity supply](https://www.bestundertaking.com)
11. [Adani Electricity Mumbai](https://www.adanielectricity.com)
12. [Tata Power](https://www.tatapower.com)
13. [Maharashtra State Electricity Distribution Company (Mahavitaran)](https://www.mahadiscom.in)
14. [Sarvam AI, Bulbul text-to-speech: supported languages](https://docs.sarvam.ai/api-reference-docs/text-to-speech/models/bulbul)

## Start

Request a callback at https://www.brandbakery.tech/cities/mumbai, or write in at https://www.brandbakery.tech/contact.

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/cities/mumbai; the site index for language models is https://www.brandbakery.tech/llms.txt.
