# An Instagram “price?” comment turns into a booked measurement visit

> A follower asks the price of a modular kitchen. The AI sales assistant asks what decides the price, gives the studio’s own starting range and books a site measurement.

- Page: https://www.brandbakery.tech/demos/at-work/interiors-instagram-dm-to-site-visit
- Last updated: 2026-10-22

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Demos](https://www.brandbakery.tech/demos) > [At work](https://www.brandbakery.tech/demos/at-work) > Sales executive

Demo business, not a client. Lakdi & Laminate Interiors, Greater Noida is an invented business. A scripted replay with demo data. The business is invented, nothing here is a real customer, and the AI says it is an AI in its first message.

- **Role:** AI sales executive
- **Channel:** Instagram DM
- **Language:** Hinglish
- **The number it moves:** DMs turned into measurement visits

## The situation

Every reel brings dozens of “price?” messages. The designers can’t qualify them all, so serious buyers wait with the time-wasters.

## The replay

- [1:15 pm] **Follower:** Price for this kitchen?
- [1:15 pm] **AI employee:** Hi! I’m the AI assistant for Lakdi & Laminate. Kitchen price depends on size and finish. Is your flat ready, and roughly how long is the kitchen wall?
- [1:18 pm] **Follower:** 2 BHK Gaur City, possession mil gaya. L-shape, 10 aur 8 feet. (2 BHK in Gaur City, possession received. L-shape, 10 and 8 feet.)
- [1:18 pm] **AI employee:** For an L-shaped kitchen that size, the studio’s laminate range starts at ₹1.6 lakh and acrylic at ₹2.3 lakh, with hardware and installation. The exact quote comes after a free measurement visit. Shall I book one? Demo data.
- [1:20 pm] **Follower:** Haan, Sunday chalega. (Yes, Sunday works.)
- [1:20 pm] **AI employee:** Sunday 25 Oct, 12 noon is free. Please share your number and tower so our designer, Ritika, can call before she comes.
- [1:22 pm] **Follower:** Tower 7, 98••• ••331.
- [13:22:10] Lead: 2 BHK, Gaur City, possession done, L-kitchen 10 × 8 ft. Measurement Sun 12:00.
- [13:22:11] Ritika assigned. Reel that brought the lead: “L-kitchen in 38 days”. (handed to a person)

## What the business has

- A one-word DM becomes a qualified lead with a visit booked.
- The designer knows the flat, the wall size and the budget band before she leaves.
- The studio learns which reel brought which lead.

## The rules

- Says it is an AI in its first message.
- Starting ranges only from the studio’s price list. The quote comes from the designer.
- No fake urgency, no “offer ends today”.

A demo call doing the same kind of job: https://www.brandbakery.tech/demos/interiors-just-browsing-english

## Start

See it do your own job: https://www.brandbakery.tech/contact. More replays: https://www.brandbakery.tech/demos/at-work.

Hindi edition: https://www.brandbakery.tech/hi/demos/at-work/interiors-instagram-dm-to-site-visit

---

Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/demos/at-work/interiors-instagram-dm-to-site-visit; the site index for language models is https://www.brandbakery.tech/llms.txt.