# Brand Bakery: brands, websites, motion and AI employees > Brand Bakery builds AI sales employees that call every new lead within a minute in Indian languages, plus the brands and websites that bring those leads in. A founder-led, design-first studio for Indian businesses. - Page: https://www.brandbakery.tech/ - Last updated: 2026-10-20 ## What we do Founder-led and design-first. Abhishek Kumar talks to every client, writes the code and signs off every release. The studio runs with a team of seven AI employees, and builds AI employees for other businesses. - [Brand](https://www.brandbakery.tech/services/brand): Positioning, logos and guidelines that make you look as good as your work. - [Web and product](https://www.brandbakery.tech/services/web): Fast websites, landing pages and web apps that turn visits into enquiries. - [Search](https://www.brandbakery.tech/services/search): Google, Maps and AI assistants: be the business they find and name. - [Paid media](https://www.brandbakery.tech/services/paid-media): Google, Meta, LinkedIn and marketplace ads, on pages and tracking built for them. - [Social](https://www.brandbakery.tech/services/social): Social media, creators and WhatsApp communities that keep people coming back. - [Content and production](https://www.brandbakery.tech/services/content): Copy, reels, video, motion graphics and decks, all in one brand voice. - [Automation and AI](https://www.brandbakery.tech/services/automation): CRM, WhatsApp, email, chatbots and tracking, so no lead goes cold. - [Strategy and growth](https://www.brandbakery.tech/services/strategy): Audits, launch plans and reputation, so your next rupee goes where it works. All services: https://www.brandbakery.tech/services ## Selected work - [Pure Prakriti: A monsoon you can scroll through](https://www.brandbakery.tech/work/pure-prakriti): A herbal hair-care brand that sells on Amazon got a storefront that feels like rain on glass and still loads like a text page. - [Richa Jha: The anchor as the one who holds the thread](https://www.brandbakery.tech/work/richa-jha): A TV anchor and Sanskrit scholar needed bookings, not just a portfolio. We staged her site as Sanskrit theatre and sent every enquiry to her WhatsApp. - [BiteSquare: A cloud kitchen that runs like a pass at midnight](https://www.brandbakery.tech/work/bitesquare): A pure-veg cloud kitchen in Rohini, Delhi, now takes orders on its own site, runs its own kitchen board, and changed hosts without losing a single dish. - [Mino Bowls: A finished design, now with a real checkout](https://www.brandbakery.tech/work/mino-bowls): A Delhi bowl-kit brand had a finished design and no way to take an order. We put it on Shopify's headless stack, with a checkout nobody can tamper with. - [Accelhire: From a one-form website to six free hiring tools](https://www.brandbakery.tech/work/accelhire): A Delhi recruitment agency had a slide deck and a one-form website. Now it gives recruiters and candidates six free tools, and tells Google exactly who it is. - [Social Road: A marketing agency cut on the beat](https://www.brandbakery.tech/work/social-road): A Noida marketing agency's site, cut like a film edit. Its own screens are pinned inside the showreel footage, frame by frame, as the video plays. All work: https://www.brandbakery.tech/work ## AI Employees Brand Bakery builds AI employees that answer your calls and ring back every new enquiry within a minute, in Hindi, English and other Indian languages. They qualify, book the visit, follow up on WhatsApp and log everything. The AI Receptionist is ₹10,000 a month after a ₹30,000 setup; the AI Sales Employee is ₹22,500 a month after ₹50,000. - [AI sales employee](https://www.brandbakery.tech/ai-employees/sales-executive): Calls every new lead within a minute, qualifies, books the visit, follows up, logs it. Available at launch. - [AI receptionist](https://www.brandbakery.tech/ai-employees/receptionist): Picks up calls and WhatsApp 24x7, books appointments, puts urgent ones through to staff. Available at launch. - [AI customer support](https://www.brandbakery.tech/ai-employees/customer-support): Answers order and service questions, raises tickets, escalates complaints. - [AI collections and follow-up](https://www.brandbakery.tech/ai-employees/collections): Payment reminders by WhatsApp and call, records promises to pay. - [AI operations assistant](https://www.brandbakery.tech/ai-employees/operations-assistant): Data entry across portals, daily reports, order updates, vendor follow-ups. - [AI recruiter](https://www.brandbakery.tech/ai-employees/recruiter): Phone-screens applicants, shortlists, books interviews. - [AI personal assistant](https://www.brandbakery.tech/ai-employees/personal-assistant): Triage the inbox, draft replies, book meetings, make routine calls, send a morning brief. - [AI team manager](https://www.brandbakery.tech/ai-employees/manager): Daily stand-up report, call scoring, follow-up chasing, weekly owner report, escalations with context. - [AI content creator](https://www.brandbakery.tech/ai-employees/content-creator): Turns your FAQs, launches and calls into posts, scripts, broadcasts and blog drafts for your approval. - [Custom AI employee](https://www.brandbakery.tech/ai-employees/custom): Any other repeatable job, scoped together. ## Our own products We don't only build for clients. We build our own products, and we run the agency on them. - AI Employees (New offer, taking first clients): An AI sales employee with its own computer, email, phone and WhatsApp. It calls every new lead within a minute, qualifies them, books the visit and follows up, within limits you set. - Brand Bakery Hub (In daily use inside Brand Bakery): The dashboard where our AI employees pick up work, report what they are doing, and wait for a human yes. - Brivi (Mac beta opens in November): Double-tap a key in any Mac app and talk. Brivi types what you meant, minus the ums, and keeps a private memory of what you saw so you can ask for it later. https://brivi.app - Heads-up (Free, for Claude Code on Mac): Your Mac says a short line when Claude Code finishes a task or needs you, so you can walk away and still know when to come back. Quiet when you are busy. - Imaagine (Live, free credits to start): One command writes an app-ready image straight into your repo, or hands back a CDN link. Built for developers and AI coding agents, with no canvas to click around. https://imaagine.app - BB Studio (Preview, not public yet): We send a link and a six-digit code. The client opens their logo on any phone or laptop, changes the colours or the text themselves, and exports a PNG or PDF. No Figma, no account. ## The team Brand Bakery is run by its founder, Abhishek Kumar. He talks to every client, writes code and signs off every release. The rest of the team is AI: seven agents who research, write, design, animate, build and follow up. Each has one job, limited permissions and a log Abhishek can read. You are looking at our AI Employees product, running our own studio. - Bali, Chief of staff: Breaks every ask into tasks, gives each one to the right teammate and tracks where it stands. - Viren, Engineering: Writes, tests and deploys the code. Every production release goes through him. - Mira, Motion and design: Designs the screens, visuals and animated previews, like the Arzi rounds. - Reet, AI video studio: Makes the videos, voiced in Indian languages through Sarvam. - Tara, Content and copy: Writes Brand Bakery's words and checks every claim. - Leo, Prospects and research: Finds businesses we can help, and researches them first. - Aria, Brand communication and sales: The one who talks to leads and books them in with Abhishek. Meet the team: https://www.brandbakery.tech/about ## Free tools No signup. Each one also runs as an API call and an MCP tool. - [Lead Leak Audit](https://www.brandbakery.tech/tools/lead-leak-audit): Ten yes, no or not sure questions that show where your enquiries slip away, with a score out of 100 and what to fix first. - [Interior Enquiry Reply Clock](https://www.brandbakery.tech/tools/interior-reply-clock): For interior designers and modular kitchen firms: see how long your unluckiest enquiry waits for a reply, and the project value that arrives while you are closed. - [Solar Site Survey Cost Calculator](https://www.brandbakery.tech/tools/solar-site-survey-cost): For rooftop solar installers: see what your site survey trips cost per signed installation, and what goes on roofs that could never fit. - [Solar Lead Funnel Calculator](https://www.brandbakery.tech/tools/solar-lead-funnel): For rooftop solar installers: see how many leads you actually reach, survey and sign each month, the lead spend behind each installation, and what reaching more leads is worth. - [Coaching Fee Instalment Tracker](https://www.brandbakery.tech/tools/coaching-fee-instalments): For coaching institutes: see the fee money paid late each month, the office hours spent chasing it, and the average amount past due at any time. - [Old Leads Value Calculator](https://www.brandbakery.tech/tools/old-leads-value): See what the enquiries that went quiet are still worth if someone calls them again, at your own reach and close rates. - [Distributor Order Desk Calculator](https://www.brandbakery.tech/tools/distributor-order-desk): For distributors and wholesalers: see how much of your team's day goes on taking retailer orders by phone and WhatsApp, and how many orders arrive after the desk closes. - [Real Estate Site Visit Show-up Calculator](https://www.brandbakery.tech/tools/site-visit-show-up): For brokers and developers: see how many booked site visits never happen, and the bookings those no-shows would have made at your own rate. - [Interior Open Quote Value Calculator](https://www.brandbakery.tech/tools/interior-open-quotes): For interior designers and modular kitchen firms: see the project value sitting in quotes that got neither a yes nor a no. - [Coaching Demo Class Show-up Calculator](https://www.brandbakery.tech/tools/demo-class-show-up): For coaching institutes: see how many booked demo classes never happen, and the admissions those no-shows would have made at your own rate. - [Payment Delay Cost Calculator](https://www.brandbakery.tech/tools/payment-delay-cost): For distributors and traders: see how much money sits with buyers beyond your credit period, and what it costs you in interest. - [COD Return to Origin (RTO) Cost Calculator](https://www.brandbakery.tech/tools/cod-rto-cost): For D2C and online sellers: see what cash-on-delivery orders that come back undelivered cost you in shipping and losses, and what each point of RTO saved is worth. - [Real Estate Cost per Site Visit Calculator](https://www.brandbakery.tech/tools/property-site-visit-cost): For brokers and developers: compare portals, Meta and Google ads by what they cost per lead, per site visit and per booking. - [Enquiry Health Check](https://www.brandbakery.tech/tools/enquiry-health-check): Six one-tap checks on what a buyer meets when they try to reach you, with a score out of 100, what to fix first and how you compare with 109 Delhi NCR businesses. - [Clinic Missed Call Checker](https://www.brandbakery.tech/tools/clinic-missed-calls): For clinics: count the calls your front desk misses, after hours and at busy times, and the appointment fees those callers take elsewhere. - [Clinic Front Desk Call Load](https://www.brandbakery.tech/tools/clinic-front-desk-load): For clinics: see how much of your front desk's day goes on the phone, and whether the busiest two hours bring more calls than your staff can answer. - [AI Employee vs Telecaller Calculator](https://www.brandbakery.tech/tools/ai-vs-telecaller-calculator): Compare an AI employee that calls every lead within a minute with hiring telecallers, using your own lead numbers. - [Coaching Admission Season Planner](https://www.brandbakery.tech/tools/coaching-admission-planner): Work back from the seats you want to fill to the enquiries, demo classes, ad budget and daily calls your admission season needs. - [AI Calling Agent Price Comparer](https://www.brandbakery.tech/tools/ai-calling-agent-price): What it costs a month to call every lead: a self-serve AI platform per minute, a managed AI receptionist, or telecallers on salary. - [IndiaMART Response Rate Checker](https://www.brandbakery.tech/tools/indiamart-response-rate): See what share of your IndiaMART enquiries get a reply, how many get it the same day, and what the unanswered ones cost. - [Missed Enquiry Cost Calculator](https://www.brandbakery.tech/tools/missed-enquiry-cost): See how much revenue walks away each month from calls, chats and forms nobody answers in time. - [Ad Budget Planner](https://www.brandbakery.tech/tools/ad-budget-planner): Find out how many leads and customers your ad budget buys, and whether it pays for itself. - [WhatsApp API Cost Calculator](https://www.brandbakery.tech/tools/whatsapp-api-cost): Work out what Meta charges each month for your WhatsApp Business API messages to Indian customers. - [Appointment No-show Cost Calculator](https://www.brandbakery.tech/tools/no-show-cost): See what missed appointments cost your clinic or studio each month, and what reminders could win back. - [Webinar Funnel Calculator](https://www.brandbakery.tech/tools/webinar-funnel): For coaches and course creators: see what a free webinar or workshop earns from registrations to buyers. - [Online Order Profit Calculator](https://www.brandbakery.tech/tools/order-profit): For online sellers: see the real profit on one order after GST, fees, shipping, returns and ads. - [Sales Target Planner](https://www.brandbakery.tech/tools/sales-target-planner): Work back from the sales you want to the site visits, leads and ad budget it takes to get there. - [Rooftop Solar Subsidy & Savings Calculator](https://www.brandbakery.tech/tools/solar-subsidy-calculator): Work out the PM Surya Ghar subsidy on a home rooftop system, your monthly bill savings and the payback time. - [Hindi & Hinglish Telecalling Scripts](https://www.brandbakery.tech/tools/telecalling-scripts): Free call scripts in Hinglish and Hindi for real estate, clinics and coaching, for calling people who enquired. - [Lead Follow-up Planner](https://www.brandbakery.tech/tools/follow-up-planner): Get five ready WhatsApp follow-ups for a new enquiry, from the first reply to a polite close two weeks later. - [GST Calculator](https://www.brandbakery.tech/tools/gst-calculator): Add GST to a price or take it out, with the CGST, SGST and IGST split for your invoice. - [GST Invoice & Quotation Maker](https://www.brandbakery.tech/tools/gst-invoice-maker): Make a GST tax invoice or quotation with CGST, SGST or IGST worked out, then print it or save it as a PDF. - [Google Review Request Kit](https://www.brandbakery.tech/tools/review-request-kit): Write a polite review request, send it on WhatsApp in one tap, and print a QR code for your counter. - [WhatsApp Link & QR Builder](https://www.brandbakery.tech/tools/whatsapp-link): Make a WhatsApp link with your enquiry message already typed in, plus a QR code to print on bills, menus and boards. - [Break-even Lead Cost Calculator](https://www.brandbakery.tech/tools/lead-cost-calculator): Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales. - [Website Launch Checklist](https://www.brandbakery.tech/tools/launch-checklist): Tick off the checks that matter before your website goes live. Progress saves in your browser, and you can print it. - [Business Brief Builder](https://www.brandbakery.tech/tools/brand-brief): Answer a few plain questions about your business and download a brief you can hand to any web or branding agency. - [Campaign Link & QR Kit](https://www.brandbakery.tech/tools/campaign-kit): Build a tagged campaign link and its QR code for posters, menus, packaging and local ads, so you can see which one works. - [Website SEO & Usability Check](https://www.brandbakery.tech/tools/seo-audit): See how your website looks to Google and to visitors: content, trust signals, accessibility basics and page speed. - [JSON Formatter & Validator](https://www.brandbakery.tech/tools/json-formatter): Paste messy or minified JSON and get it formatted, validated and easy to read, with errors pointed out. - [Base64 Encoder / Decoder](https://www.brandbakery.tech/tools/base64-codec): Encode text to Base64 or decode it back, right in your browser. - [UUID Generator](https://www.brandbakery.tech/tools/uuid-generator): Generate random v4 UUIDs, one at a time or up to 100 in a batch. - [URL Slug Generator](https://www.brandbakery.tech/tools/slug-generator): Turn any title into a clean, readable URL slug. - [Word Counter & Readability](https://www.brandbakery.tech/tools/word-counter): Count words, characters and sentences, and see how easy your text is to read. - [Case Converter](https://www.brandbakery.tech/tools/case-converter): Switch text between UPPERCASE, lowercase, Title Case, camelCase and more. - [Lorem Ipsum Generator](https://www.brandbakery.tech/tools/lorem-ipsum): Generate placeholder text by paragraphs, sentences or words. - [UTM Link Builder](https://www.brandbakery.tech/tools/utm-builder): Tag your campaign links with UTM codes so you can see which ad, post or poster brought the visit. - [Color Contrast Checker](https://www.brandbakery.tech/tools/color-contrast): Check whether your text colour is readable on its background, against WCAG rules. - [QR Code Generator](https://www.brandbakery.tech/tools/qr-code): Make a QR code for a link, text or contact details, and download it as a PNG. All tools: https://www.brandbakery.tech/tools ## From Pulse - [An AI receptionist for your clinic: a setup checklist before it takes a single call](https://www.brandbakery.tech/pulse/ai-receptionist-clinic-checklist) (2026-10-29): Clinics lose patients to unanswered calls, especially after hours. If you are considering an AI receptionist, this is what to decide, test and write down before it goes live. - [Festive sales 2026: what the first-week numbers mean for small brands](https://www.brandbakery.tech/pulse/festive-sales-2026-small-brands) (2026-10-28): Unicommerce's data for the first week of the 2026 festive season shows orders up 31%, quick commerce up 85%, brand websites up 27% and Tier 3 towns at 42% of orders. What that means for a small brand selling online, before Diwali and after. - [How much does a logo cost in India? What you're really paying for](https://www.brandbakery.tech/pulse/logo-design-cost-india) (2026-10-28): Logo quotes in India run from ₹500 to over ₹2 lakh. What separates a logo from a brand identity, what files and rights you should get, and the trademark step most small businesses skip. - [Diwali 2026: how small businesses should handle enquiries over the festive week](https://www.brandbakery.tech/pulse/diwali-2026-enquiries-small-business) (2026-10-27): Diwali falls on Sunday 8 November 2026, and many businesses close for three to five days around it. Enquiries don't stop. A short plan for holiday hours, auto-replies, a callback list and the week after, so festive leads aren't lost. - [Should your website have Hindi pages? When a second language is worth it](https://www.brandbakery.tech/pulse/hindi-website-pages) (2026-10-27): Google's AI Mode answers in Hindi and other Indian languages, and many customers search that way. When Hindi or regional-language pages are worth building, and how to do them so Google can find them. All articles: https://www.brandbakery.tech/pulse ## Talk to us - **Enquiry form:** https://www.brandbakery.tech/contact - **Email:** support@brandbakery.tech - **Phone:** +91 84478 44699 - **WhatsApp:** +91 84478 44699 - **Discovery call:** Book a 20-minute discovery call (ask for one through the enquiry form) - **Based in:** New Delhi, India - **Serves:** India ## For AI agents - [MCP server](https://www.brandbakery.tech/mcp): streamable HTTP, no login. Tools: search_site, list_practices, list_services, get_service, list_ai_employee_roles, get_ai_employee_role, list_case_studies, get_case_study, get_company_facts, seo_audit, whatsapp_link, lead_cost, lead_leak_audit, ai_vs_telecaller, interior_reply_clock, solar_site_survey_cost, distributor_order_desk, site_visit_show_up, interior_open_quotes, demo_class_show_up, payment_delay_cost, solar_lead_funnel, clinic_front_desk_load, coaching_fee_instalments, old_leads_value, cod_rto_cost, property_site_visit_cost, enquiry_health_check, clinic_missed_calls, coaching_admission_plan, ai_calling_price, indiamart_response_rate, missed_enquiry_cost, ad_budget_plan, whatsapp_api_cost, no_show_cost, webinar_funnel, order_profit, sales_target_plan, solar_subsidy, telecalling_script, follow_up_plan, gst_invoice_totals, gst_calc, review_request, build_campaign_link, utm_build, brand_brief, launch_checklist, color_contrast, slug_generate, word_count, case_convert, json_format, base64_codec, uuid_generate, lorem_ipsum, qr_code, start_enquiry, book_discovery_call, navigate. - [OpenAPI](https://www.brandbakery.tech/api/openapi.json): every tool is also `POST /api/tools/{name}` with a JSON body. - [API documentation](https://www.brandbakery.tech/docs/api) - Every page has a Markdown copy: add `.md` to the URL, or send `Accept: text/markdown`. --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/; the site index for language models is https://www.brandbakery.tech/llms.txt.