# IndiaMART leads in a Google Sheet, and a call within minutes > IndiaMART lets sellers export leads from Lead Manager, pull them on a schedule with a Pull API key, or receive them in real time through its Push API. A sheet only helps if someone calls from it, so pick the fastest route your team can run and put the time of the first call next to every lead. - Page: https://www.brandbakery.tech/industries/indiamart-sellers/leads-to-google-sheets - Last updated: 2026-10-21 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Industries](https://www.brandbakery.tech/industries) > [IndiaMART sellers](https://www.brandbakery.tech/industries/indiamart-sellers) > IndiaMART leads to Google Sheets ## Where leads get stuck on the way out Most sellers already have the leads. The delay is in getting them from IndiaMART to the person who calls. - **Leads that live only in the app.** Enquiries sit in the IndiaMART app on one phone. If that person is busy, nobody else sees them. Fix: Every lead copied to one shared sheet or CRM the whole team can see. - **The end-of-day export.** Someone downloads leads to Excel once a day. A buy lead from 10 AM is called at 6 PM, after other sellers. Fix: A scheduled pull or a real-time push instead of a manual export. - **The pull interval.** A Pull API fetches leads on a schedule, so a lead can wait until the next pull. IndiaMART itself says pulling can delay retrieval, depending on how often it runs. Fix: Pull often within IndiaMART's guidance, or use the Push API for real-time leads. - **Duplicates and half-filled rows.** The same buyer appears twice, or the product and quantity are missing, and callers waste time sorting the sheet. Fix: One row per enquiry ID, with product, quantity, city and lead type in fixed columns. - **Nobody calls from the sheet.** The sheet fills up beautifully. The calls still happen when someone has time. Fix: A "first call at" column, and a caller who works the sheet the minute a row appears. ## What a twice-a-day sheet costs If someone checks the export twice a day, an average lead waits hours for its first call. Count how many of last month's leads waited more than an hour. - **IndiaMART leads a month:** 600 - **First call after an hour:** 400 - **Leads that become a quote when called fast:** 1 in 5 - **Quotes that become orders:** 1 in 5 - **Your margin on an order:** ₹10,000 If even a quarter of those 400 leads were saved by a fast call, that is 20 more quotes, 4 more orders and about ₹40,000 a month in margin. These are example numbers, not figures from any seller. Your Lead Manager shows the first one. ## Set up the sheet once, properly Whichever route you choose, the sheet needs the same few things to be useful to a caller. - For the Pull API, generate a key in the seller panel: Lead Manager, then Import/Export Leads, then Pull API - For leads in real time, use IndiaMART's Push API or its official CRM plugins instead of pulling - Keep the API key private, like a password, and regenerate it if a staff member leaves - One row per enquiry ID, with name, mobile, product, quantity, city, lead type and enquiry time - Add "first call at" and "outcome" columns, and review the gap every week - Use the sheet to call only the buyers who enquired, never as a cold list ## Ways to get leads out and called The fastest route is the one your team will actually keep running. - **Manual export to Excel.** Fixes: Free and simple, no setup. Falls short: Hours of delay, and it stops the day the person who exports is on leave. - **Pull API to Google Sheets.** Fixes: Automatic, with every lead in one sheet. Falls short: Leads arrive on the pull schedule, and someone has to maintain the script. - **Push API or an official CRM plugin.** Fixes: Leads arrive in real time in your CRM. Falls short: Needs a CRM and a developer, and it still needs someone to call. - **An AI calling agent on top.** Fixes: Calls each lead within a minute of it arriving, fills product, quantity and city in the sheet, and follows up quotes. Falls short: Does not negotiate or price custom orders. ₹50,000 setup, then ₹22,500 a month. ## Questions ### How do I export IndiaMART leads to Excel? In the seller panel, open Lead Manager and use Import/Export Leads to download them. It works, but a manual export is only as fresh as the last time someone ran it. ### What is the difference between the IndiaMART Pull API and Push API? With the Pull API, your sheet or CRM asks IndiaMART for new leads on a schedule, so a lead can wait until the next pull. With the Push API, IndiaMART sends each lead to your system as it arrives. For calling fast, push is better. ### Where do I get my IndiaMART Pull API key? In the seller panel: Lead Manager, the three-dot menu, Import/Export Leads, then Pull API, where you can generate a key. Treat it like a password. ### Can you set this up for us? Yes, as part of an AI calling agent build: leads flow into your sheet or CRM and each buyer gets a call within a minute. ### What does it cost? ₹50,000 to set up, then ₹22,500 a month. If you only need incoming calls answered, the AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes, then ₹9 a minute. ## Start Bring last month's IndiaMART lead count and how you get leads out today. Abhishek maps the setup with you on a 20-minute call and quotes it in writing. Request a callback at https://www.brandbakery.tech/contact?service=ai-employees. --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/industries/indiamart-sellers/leads-to-google-sheets; the site index for language models is https://www.brandbakery.tech/llms.txt.