# Subsidy enquiries go cold fast. Who calls the rooftop lead back today? > A homeowner asking about the rooftop subsidy usually has an electricity bill in hand and two installers on the shortlist. Call back the same day, size the system roughly from the bill, book the site survey, then keep the family informed at every paperwork stage so they do not drift to someone else. - Page: https://www.brandbakery.tech/industries/solar/subsidy-leads - Last updated: 2026-10-21 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Industries](https://www.brandbakery.tech/industries) > [Solar installers](https://www.brandbakery.tech/industries/solar) > Rooftop subsidy lead follow-up ## Where solar leads go quiet A rooftop sale takes weeks, from the first call to the subsidy credit. The leads are lost at a few predictable points along the way. - **The evening bill enquiry.** A homeowner looks at a high electricity bill after dinner and fills in two or three installer forms. The first one to call back with clear answers books the survey. Fix: A call the same evening, in Hindi, English or the homeowner's language, up to the hour you allow. - **"How much subsidy will I get?".** Every caller asks it first. A rushed answer, or a wrong one, loses trust before the survey is booked. Fix: The scheme's published amounts, read out the same way every time, with sizing passed to your engineer. - **The survey that slips.** A site survey booked for Saturday is forgotten, or the roof key is not with the person at home. Fix: A confirmation at booking and a reminder the day before, with what to keep ready. - **The paperwork wait.** Registration, the DISCOM feasibility check, installation and net metering take weeks. Homeowners hear nothing and start calling other installers. Fix: A short WhatsApp update at each stage, on the schedule you set. - **The society or shop enquiry.** A housing society or a shop owner wants a bigger system. It needs your engineer, and it waits in the same list as the homes. Fix: Larger enquiries flagged and passed to your engineer with notes, the same day. ## What a slow month of callbacks costs Take last month's enquiries from your ads, IndiaMART and website. Count how many got their first call the next day or later. - **Enquiries a month:** 150 - **First call the next day or later:** 50 - **Called leads that book a survey:** 1 in 5 - **Surveys that become installs:** 1 in 3 - **Your margin on a 3 kW install:** ₹40,000 If those 50 leads booked surveys like the rest, that is 10 more surveys, 3 more installs and about ₹1.2 lakh a month in margin. These are example numbers, not figures from any installer. Your lead sheet shows the first two. ## Keep the homeowner informed, start to finish Most of a rooftop sale is waiting. A homeowner who hears from you at every stage has no reason to call anyone else. - First call the same day, and a WhatsApp with what the survey involves if it is not picked up - Book the site survey on the first call, and remind the day before - After the survey, your engineer sends the quote; the AI does not price a system - Send a short update when the application is registered, when feasibility is approved, on installation day and when the net meter is fitted - Quote the subsidy only as the scheme publishes it, and never promise a date for the credit - Stop following up the moment the homeowner says no ## In Delhi NCR, know the DISCOM Feasibility and net metering run through the local electricity distribution company, and homeowners ask about it by name. - Delhi homes are served by BSES Rajdhani, BSES Yamuna or Tata Power-DDL, depending on the area; NDMC covers central Delhi - Gurugram and Faridabad are served by DHBVN, Noida and Ghaziabad mostly by PVVNL, and parts of Greater Noida by Noida Power Company - The caller notes the DISCOM from the electricity bill on the first call, so your team files with the right one - Builder floors and group housing societies need the society or co-owners on board, so the caller asks who owns the roof ## Ways to call every rooftop lead first Most installers use two of these together. - **A dedicated telecaller.** Fixes: Daytime calls from a person who knows your systems. Falls short: Office hours only, a salary plus incentives, and evening enquiries wait for the morning. - **A lead marketplace subscription.** Fixes: More enquiries each month. Falls short: Shared leads reach several installers, so speed matters even more. - **A CRM with reminders.** Fixes: Every lead in one list, with the next step. Falls short: It reminds someone to call. It does not call or send stage updates. - **WhatsApp broadcasts.** Fixes: Quick updates to many homeowners. Falls short: Only to people who opted in, and a broadcast does not answer a subsidy question or book a survey. - **An AI calling agent.** Fixes: Calls every lead the same day, explains the published subsidy, books surveys and sends stage updates. Falls short: Does not price systems or promise subsidy dates. Those stay with your engineer. ₹50,000 setup, then ₹22,500 a month. ## Questions ### How much is the PM Surya Ghar rooftop subsidy? As published for the scheme, the central subsidy for homes is ₹30,000 per kW for the first 2 kW and ₹18,000 for the third kW, up to ₹78,000 for systems of 3 kW and above. Check the national rooftop solar portal, pmsuryaghar.gov.in, for current amounts before quoting a homeowner. ### How fast should an installer call back a solar enquiry? The same day, and the same evening if the form came in after work. Homeowners usually ask more than one installer, and the first clear answer on the subsidy tends to win the survey. ### Can it tell a homeowner what size system they need? It can ask for the monthly bill and the roof space and note them for your engineer. Sizing, the quote and the final price come from your team after the survey. ### Which languages can it speak? Hindi, English and other Indian languages. The sample call on this page is in Marathi. We set it up in the languages your customers use. ### What does an AI calling agent for solar cost? ₹50,000 to set up, then ₹22,500 a month. If you only need incoming calls answered and surveys booked, the AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes, then ₹9 a minute. ## Start Bring last month's enquiry count and how fast each got its first call. Abhishek maps the follow-up with you on a 20-minute call and quotes it in writing. Request a callback at https://www.brandbakery.tech/contact?service=ai-employees. --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/industries/solar/subsidy-leads; the site index for language models is https://www.brandbakery.tech/llms.txt.