# A WhatsApp AI agent that also picks up the phone > Brand Bakery's AI employees reply on WhatsApp through the official WhatsApp Business API, on your business's number. The same employee that answers your phone replies to chats, messages a missed caller within a minute and sends booking details after a call. It says it is an AI, messages only people who contacted you or opted in, and hands a chat to your team when a question goes past its limits. - Page: https://www.brandbakery.tech/integrations/whatsapp - Last updated: 2026-10-30 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Integrations](https://www.brandbakery.tech/integrations) > WhatsApp ## On WhatsApp it - Replies to new chats day and night, from the material you approve - Messages a missed caller within a minute and asks what they need - Sends booking details and reminders with templates Meta has approved - Says it is an AI in its first message, and again whenever asked - Hands a chat to your team when a question goes past its limits ## How it gets onto your WhatsApp Setting up WhatsApp is part of the build. Most of it is paperwork with Meta, and we do it with you. 1. **Choose the number.** Keep the number your customers already message, or start a new one. Meta's coexistence option lets a number on the WhatsApp Business app also run on the API, with some conditions. Our own business number runs this way. 2. **Get the business approved.** Meta checks the business and the display name customers will see before the number can message anyone on the API. 3. **Write the templates.** A message that starts a conversation, such as a booking confirmation or a reminder, has to be a template Meta has approved. We write them with you and you sign off the words. 4. **Load what it may say.** Your prices, timings, FAQs and the list of things it hands to a person. It answers only from that material. 5. **Test, then go live.** You and your team message it, correct it and approve it before a single customer sees a reply. ## What WhatsApp's AI covers In May 2026 Meta launched Business AI inside the WhatsApp Business app for small businesses in India. It replies to customer chats, collects leads and books appointments in Indian languages. It works in chat only, and it does not answer your phone. If chat replies are all you need, try it first: it is built into the app. - Your phone answered too, by the same employee, with one record of every call and chat - A missed call followed up on WhatsApp within a minute - Answers held to the prices and rules you approve, and a hand-over list you set - Every chat and call written into your CRM or Google Sheet - Follow-ups and reminders sent with approved templates Sources: [Meta, Business AI on WhatsApp in India](https://about.fb.com/news/2026/05/introducing-business-ai-on-whatsapp-for-small-businesses-in-india/) ## Inside WhatsApp's rules WhatsApp lets a business message only people who opted in. When a customer messages or calls you, a 24-hour customer service window opens for ordinary replies. Outside it, only an approved template can start a conversation. Meta charges by the message, and the guide below has the India rates. - Messages only people who contacted you or opted in, never a bought list - Replies freely inside the 24-hour window and uses an approved template outside it - Says it is an AI assistant, and tells the customer when a person will take over - Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging - Handles personal data under the DPDP Act, with a data processing agreement in your contract Sources: [360dialog, WhatsApp messaging rules](https://docs.360dialog.com/docs/messaging/overview); [360dialog, WhatsApp coexistence](https://docs.360dialog.com/partner/onboarding/whatsapp-coexistence) ## See it work - [Missed call text-back](https://www.brandbakery.tech/demos/jobs/missed-call-text-back): Replays of the WhatsApp that goes to a missed caller within a minute. - [AI employees at work](https://www.brandbakery.tech/demos/at-work): Screen replays of AI employees on WhatsApp, calls and inboxes, with invented businesses. - [WhatsApp Business API marketing](https://www.brandbakery.tech/services/automation/whatsapp-marketing): Broadcasts and campaigns to opted-in customers, as a separate service. ## Questions ### Can I keep my current WhatsApp number? Often, yes. Meta's coexistence option lets a number on the WhatsApp Business app also run on the API, so your team keeps the app on the phone. Some conditions apply, and we check your number on the 20-minute call. ### How is this different from WhatsApp's Business AI? Meta's Business AI lives in the WhatsApp Business app and replies to chats. Ours answers your phone calls as well, follows up missed calls on WhatsApp, keeps to a hand-over list you set and writes every call and chat into your CRM or sheet. If chat replies are all you need, try Meta's first. ### Will customers know they are chatting with an AI? Yes. It says it is an AI assistant in its first message, and again whenever someone asks. ### Can my team still reply themselves? Yes. When a chat goes past the limits you set, it tells the customer a person will reply and passes the chat to your team with what was said so far. ### Does it send bulk WhatsApp campaigns? No. It replies to people who contacted you and sends approved follow-ups and reminders to people who opted in. Broadcast campaigns are a separate service: WhatsApp Business API marketing. ### What do WhatsApp messages cost? Meta charges for each template message, and from 1 October 2026 for service replies after the first 1,000 a month on a number. Our guide to WhatsApp API charges lists the India rates. We work out what that comes to at your volume on the 20-minute call. ## Start Request a callback at https://www.brandbakery.tech/contact?service=ai-employees. Every price: https://www.brandbakery.tech/pricing. --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/integrations/whatsapp; the site index for language models is https://www.brandbakery.tech/llms.txt.