# Brand Bakery research: how Indian businesses answer enquiries

> Our own data on what happens when a buyer tries to reach a business. Every figure comes with its sample size and method, and you're free to quote it with a link.

- Page: https://www.brandbakery.tech/research
- Last updated: 2026-11-04

Breadcrumb: [Home](https://www.brandbakery.tech/) > Research

## Using our figures

- Quote any figure with a link to this page or the full study.
- Keep the sample size next to the figure, for example "80% (87 of 109)".
- Don't present a segment under 20 businesses as a trend.

## How 109 Delhi NCR businesses handle a new enquiry (October 2026)

Checked 21 October 2026. 109 established Delhi NCR businesses that pay for enquiries: real estate (37), clinics (28), coaching institutes (22), interior designers (12) and solar installers (10).

- 80% of the 109 Delhi NCR businesses we checked (87 of 109) have a WhatsApp click-to-chat button on their website.
- 21% of the businesses (23 of 109) publish a Gmail address as their business inbox.
- 32% of the real estate businesses (12 of 37) have no WhatsApp or chat on their website.
- 64% of the clinics (18 of 28) ran Google ads in the previous 30 days, and 36% (10 of 28) run 10 or more Meta ads.
- 36% of the clinics (10 of 28) use a Gmail inbox.
- 95% of the coaching institutes (21 of 22) have WhatsApp on their website, and 59% (13 of 22) advertise on Google.
- 3 of 10 solar installers we checked have no WhatsApp on their website. The sample is small, so read it as indicative.
- Where businesses published office hours, the hours ended at 6:30 pm or 8 pm, while the same businesses ran ads all day, every day.

Full study: https://www.brandbakery.tech/pulse/delhi-ncr-enquiry-response-study-2026

## Method

- We reviewed each business's public website, Google Maps listing, Meta Ad Library entries and Google Ads Transparency page.
- A second reviewer re-checked a sample of the findings, and 96% of the re-checked claims matched.
- We used public information only. We didn't call or message any business, and we don't publish names, screenshots or anything that identifies one.
- It's our own small sample from one month, not an industry statistic. Segments under 20 businesses are indicative only.

Cite it as: Brand Bakery, "How 109 Delhi NCR businesses handle a new enquiry (October 2026)", published 6 November 2026. https://www.brandbakery.tech/research

## Questions

### Can I use these figures in an article?

Yes. Quote them with a link to this page or to the full study, and keep the sample size next to each figure.

### Did you contact the businesses?

No. We used public information only: websites, Google Maps listings and the Meta and Google ad libraries. We do not name any business.

### Will you add call data?

Only once clients agree to share anonymised call numbers. Until then this page carries only the studies listed here.

## Check your own enquiry flow

The free lead leak audit walks you through the same checks we used, for your own business, in a few minutes. https://www.brandbakery.tech/tools/lead-leak-audit

---

Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/research; the site index for language models is https://www.brandbakery.tech/llms.txt.