# AI chatbots and website assistants that answer Indian customers at any hour > Brand Bakery builds AI chatbots and website assistants for Indian small and mid-size businesses. It answers only from material you approve, captures leads at any hour and hands the chat to a person when unsure. It always says it is an AI, on your website or WhatsApp. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/automation/ai-chatbots - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Automation and AI](https://www.brandbakery.tech/services/automation) > AI chatbots and website assistants ## Who it is for - Coaching institutes, real estate teams and online sellers answering the same customer questions again and again - Sites that get enquiries at night and on Sundays, and lose them by morning - Teams that want leads qualified and captured before a person steps in - Owners who want a careful first step into AI before a full AI employee ## Who it is not for - Anyone who wants an assistant that guesses or promises things you have not approved - Sensitive decisions on health, money or legal matters with no human check - Teams with no written information about their business for it to draw on ## What you get - A list of the questions customers actually ask, drawn from your real enquiries - A knowledge base built only from material you approve - An assistant on your website, and on WhatsApp where it is in scope, in your tone of voice - Lead capture that passes name, number and need to your email, CRM or WhatsApp - Clear rules for what it may answer, what it must not and when it hands over - A message that tells people they are talking to an AI assistant - Testing against real questions, including tricky and off-topic ones - A review of real conversations after launch, with fixes to the answers ## How it works 1. **Gather the questions.** We list what customers ask and decide which questions the assistant handles and which go to a person. 2. **Build the knowledge.** We organise your approved information so the assistant answers from it and nothing else. 3. **Set the limits.** We write down what it may promise, what it must refuse and when it passes the chat to your team. 4. **Test hard.** Normal, awkward and trick questions, with every wrong or risky answer fixed before launch. 5. **Launch small and improve.** We go live with a small pilot, read real conversations with you and sharpen the answers. ## Timeline A focused pilot is quicker than a full rollout. Dates depend on how ready your information is and are agreed in writing before work starts. ## Pricing Pricing on request, shared after a short call. AI usage fees, messaging fees and tool subscriptions are billed separately. No assistant is perfect, so we set limits and a human handoff, and we do not promise a number of leads or a share of enquiries it will handle. Customer data is handled under the DPDP Act. ## Pairs well with - [AI receptionist](https://www.brandbakery.tech/ai-employees/receptionist): Picks up calls and WhatsApp 24x7, books appointments, puts urgent ones through to staff. Available at launch. - [AI customer support](https://www.brandbakery.tech/ai-employees/customer-support): Answers order and service questions, raises tickets, escalates complaints. ## Free tools that help - [WhatsApp Link & QR Builder](https://www.brandbakery.tech/tools/whatsapp-link): Make a WhatsApp link with your enquiry message already typed in, plus a QR code to print on bills, menus and boards. - [Break-even Lead Cost Calculator](https://www.brandbakery.tech/tools/lead-cost-calculator): Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales. ## Questions ### Will the chatbot make things up? It is built to answer only from the material you approve and to say it does not know when it is unsure. We test with tricky questions to find weak spots. No AI is perfect, which is why a person can always take over. ### Will customers know they are talking to an AI? Yes. The assistant introduces itself as an AI assistant, and says so again whenever someone asks. ### Can it speak Hindi and other Indian languages? We set up the languages your customers use. ### Can it work on WhatsApp too? Yes, where WhatsApp is in scope, through the official WhatsApp Business API. Our WhatsApp marketing service covers the channel setup. ### What is the difference between a chatbot and an AI employee? A chatbot answers questions and captures leads in a chat window. An AI employee takes on a defined role: it holds fuller conversations, makes calls and works your software, with your approval on anything that matters. The AI Receptionist costs ₹9,000 a month, including 1,000 minutes, then ₹7 a minute. ### What happens to my customers' data? Personal data your assistant collects falls under the DPDP Act. We ask for consent where it is needed, limit who can see conversations, and keep the accounts in your name so you decide what is stored. ### How much does it cost? Pricing is shared after a short call. We begin with a small pilot, so you read real conversations before you widen it. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Automation and AI](https://www.brandbakery.tech/services/automation). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/automation/ai-chatbots; the site index for language models is https://www.brandbakery.tech/llms.txt.