# Analytics and conversion tracking (GA4, GTM, consent) that shows what pays > Brand Bakery sets up analytics and conversion tracking for Indian small and mid-size businesses, so you can see which ad, post or page produced each enquiry. You get GA4 and Google Tag Manager configured, key conversions defined and tested, consent handled properly, a simple dashboard and documentation. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/automation/analytics-setup - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Automation and AI](https://www.brandbakery.tech/services/automation) > Analytics and conversion tracking (GA4, GTM, consent) ## Who it is for - Real estate, coaching, solar and interiors businesses spending on ads who cannot tell what is working - Owners with Google Analytics installed and no confidence in the numbers - Teams launching a new site or campaign who need tracking in place from day one - Brands that want enquiries from forms, calls and WhatsApp counted together ## Who it is not for - Anyone who wants to track visitors without telling them or asking consent - Sites with no traffic or enquiries to measure yet - Teams that want dozens of vanity numbers instead of a few that guide decisions ## What you get - A measurement plan: your goals, the few actions worth counting and the questions you want answered - GA4 and Google Tag Manager set up in accounts you own - Conversion events for forms, WhatsApp taps, calls and key actions, tested end to end - Campaign tagging rules and ready-made tagged links for ads, posts and QR codes - Consent handling so tracking respects each visitor's choice - Search Console connected, and ad platform conversions connected where relevant - A simple dashboard of the numbers that matter - Documentation, so the setup survives staff changes ## How it works 1. **Decide what to measure.** We agree the business questions first, such as which source brings enquiries, and pick the few actions that answer them. 2. **Audit what exists.** We check current tags and accounts, and remove duplicates and broken tracking. 3. **Set up and tag.** We configure GA4 and Tag Manager, define conversions and prepare the tagged links. 4. **Handle consent.** Tracking follows each visitor's choice, and your privacy notice matches what is collected. 5. **Test and hand over.** We test every event on real devices, build the dashboard and walk you through the numbers. ## Timeline A focused setup is quicker than a full measurement programme. Dates are agreed in writing before work starts. ## Pricing Pricing on request, shared after a short call. Analytics tools are mostly free, but paid tools, data warehouse costs and ad spend are billed separately. Ad blockers, browsers and consent choices mean numbers are never perfect, and we explain the limits. Personal data is handled under the DPDP Act. ## Pairs well with - [AI operations assistant](https://www.brandbakery.tech/ai-employees/operations-assistant): Data entry across portals, daily reports, order updates, vendor follow-ups. ## Free tools that help - [UTM Link Builder](https://www.brandbakery.tech/tools/utm-builder): Tag your campaign links with UTM codes so you can see which ad, post or poster brought the visit. - [Campaign Link & QR Kit](https://www.brandbakery.tech/tools/campaign-kit): Build a tagged campaign link and its QR code for posters, menus, packaging and local ads, so you can see which one works. - [Website SEO & Usability Check](https://www.brandbakery.tech/tools/seo-audit): See how your website looks to Google and to visitors: content, trust signals, accessibility basics and page speed. - [WhatsApp Link & QR Builder](https://www.brandbakery.tech/tools/whatsapp-link): Make a WhatsApp link with your enquiry message already typed in, plus a QR code to print on bills, menus and boards. ## Questions ### What are GA4 and Google Tag Manager? GA4 is Google's analytics tool and records what visitors do. Tag Manager is a control panel for adding and changing tracking without editing your website every time. ### Can you track WhatsApp clicks and phone calls? Yes. We count WhatsApp button taps, phone taps and form submissions, each tagged with where the visitor came from. What happens inside the chat stays private, so we count the start of the conversation. ### Do I need a cookie consent banner? If you collect personal data or use tracking that identifies visitors, you need to tell them and respect their choice. We set up consent to match what your site does. For specific legal questions, speak to a lawyer. ### Will the numbers be completely accurate? No analytics tool is. Ad blockers, browser settings and consent choices hide some visits. We make the data reliable enough to decide with, and we explain the gaps. ### Can you fix my existing Google Analytics? Yes. We audit what is there, remove duplicates and broken events, and rebuild whatever you cannot trust. ### Who owns the accounts? You do. The analytics and Tag Manager accounts are created in your name, and we work with the access you give us. ### How much does it cost? Pricing is shared after a short call. The cost depends on the number of conversions, platforms and sites involved, and is fixed in writing first. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Automation and AI](https://www.brandbakery.tech/services/automation). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/automation/analytics-setup; the site index for language models is https://www.brandbakery.tech/llms.txt.