# Conversion rate optimisation for Indian businesses already paying for leads > Brand Bakery finds where your website and landing pages lose visitors, then fixes it, for Indian businesses already paying for traffic: real estate, coaching institutes, interiors, solar and online sellers. You get tracking checked, a ranked list of leaks, rewritten pages and forms, tests where traffic allows, and before and after numbers. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/automation/conversion-optimisation - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Automation and AI](https://www.brandbakery.tech/services/automation) > Conversion rate optimisation ## Who it is for - Real estate developers, coaching institutes and interiors firms spending on ads into pages that convert poorly - Solar and interiors firms whose forms get filled with junk, or not at all - Online sellers with steady traffic and abandoned carts - Teams that cannot say which step of the journey loses the most people ## Who it is not for - Clinics, hospitals and doctors: under the NMC guidelines of October 2026 we offer them only the AI Receptionist - Sites with very little traffic, where fixing the obvious beats testing - Anyone who wants a promised conversion rate - Businesses whose real problem is the offer, the price or the follow-up, which the audit will tell you plainly ## What you get - A tracking check, so the numbers we improve are numbers you can trust - A funnel review from ad or search result to enquiry, with drop-offs measured - Heatmaps and session recordings reviewed, where you agree to use them - A ranked list of fixes by effort and likely value - Rewritten headlines, offers, proof and forms on the pages that matter most - Speed and mobile fixes on those pages - A/B tests where traffic is high enough to give a real answer - A before and after report in plain language ## How it works 1. **Measure.** We check that forms, calls and WhatsApp taps are counted correctly before changing anything. 2. **Find the leaks.** We follow real visitors from the ad to the form and mark where they leave. 3. **Prioritise.** Fixes are ranked by effort and likely value, and the biggest leak goes first. 4. **Fix and test.** We rewrite and rebuild the weak parts, and test variations where traffic allows a fair result. 5. **Report.** You see enquiries before and after, with the honest caveats behind the numbers. ## Timeline An audit and the first fixes come first. Tests need enough traffic to give a fair answer, so their length depends on your volume. Dates are agreed in writing. ## Pricing Pricing on request, shared after a short call. Testing tools, recording tools and ad spend are separate. We do not promise a conversion rate. Sometimes the fix is the offer or the follow-up, and we will tell you so. ## Pairs well with - [AI sales employee](https://www.brandbakery.tech/ai-employees/sales-executive): Calls every new lead within a minute, qualifies, books the visit, follows up, logs it. Available at launch. - [AI receptionist](https://www.brandbakery.tech/ai-employees/receptionist): Picks up calls and WhatsApp 24x7, books appointments, puts urgent ones through to staff. Available at launch. ## Free tools that help - [Break-even Lead Cost Calculator](https://www.brandbakery.tech/tools/lead-cost-calculator): Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales. - [UTM Link Builder](https://www.brandbakery.tech/tools/utm-builder): Tag your campaign links with UTM codes so you can see which ad, post or poster brought the visit. - [Website SEO & Usability Check](https://www.brandbakery.tech/tools/seo-audit): See how your website looks to Google and to visitors: content, trust signals, accessibility basics and page speed. - [Website Launch Checklist](https://www.brandbakery.tech/tools/launch-checklist): Tick off the checks that matter before your website goes live. Progress saves in your browser, and you can print it. ## Questions ### What is conversion rate optimisation? Getting more of the visitors you already have to take the action you want, such as filling in the form or starting a WhatsApp chat. It works on the page, the offer, the form and the speed, before you buy more traffic. ### How much traffic do I need? For proper A/B tests, a steady flow of visitors and enquiries every week. With less, we fix the clear problems first and compare enquiries before and after, and we tell you which approach your numbers support. ### Is the problem always the website? No. Sometimes the page is fine and leads go cold because nobody calls back fast enough. Then the fix is follow-up, which an AI sales employee can handle by calling or messaging each new lead within minutes. ### Do you use heatmaps and session recordings? Where they help and where you agree, with sensitive fields masked and visitors told in your privacy notice. They show where people hesitate, which numbers alone cannot. ### Will you rebuild my whole site? Rarely. We change the pages and steps that lose the most people. If the audit shows the site needs a rebuild, we say so and scope it separately. ### How much does CRO cost? Pricing is shared after a short call. The cost depends on the number of pages and funnels in scope, and it is fixed in writing before we start. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Automation and AI](https://www.brandbakery.tech/services/automation). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/automation/conversion-optimisation; the site index for language models is https://www.brandbakery.tech/llms.txt.