# Email marketing and follow-up sequences for Indian businesses whose leads go cold > Brand Bakery sets up email marketing for Indian businesses that already get enquiries: real estate, coaching institutes, solar firms and online sellers. You get a cleaned list with consent, welcome and follow-up sequences, newsletters in your voice, domain authentication so mail reaches the inbox, and reports on replies and bookings. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/automation/email-marketing - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Automation and AI](https://www.brandbakery.tech/services/automation) > Email marketing ## Who it is for - Real estate and interiors firms whose buyers take weeks or months to decide - Coaching institutes nurturing enquiries through an admissions season - Online and IndiaMART sellers who want repeat orders from buyers they already have - Businesses whose emails land in spam, or never get sent at all ## Who it is not for - Clinics, hospitals and doctors: under the NMC guidelines of October 2026 we offer them only the AI Receptionist - Anyone planning to email bought or scraped lists - Businesses with no leads or customers to write to yet - Teams who want daily blasts with nothing useful to say ## What you get - A list audit: where contacts came from, who agreed to hear from you and who should be removed - Domain authentication (SPF, DKIM and DMARC) so your mail reaches the inbox - A welcome sequence and a follow-up sequence for new enquiries, in your voice - Newsletter and offer templates that read well on a phone - Segments by interest, stage or location, so people get what is relevant to them - Unsubscribe and consent handling, with records kept - Reports on replies, bookings and sales, beyond opens and clicks ## How it works 1. **Audit.** We check your list, your sending domain and what you send today. 2. **Fix delivery.** We authenticate the domain and clean the list, so good mail stops landing in spam. 3. **Write the sequences.** We map what a lead needs to hear between enquiry and decision, and write it in your voice. 4. **Connect.** Forms, CRM and the email tool are linked, so new leads enter the right sequence without anyone copying details. 5. **Measure and improve.** We watch replies, bookings and unsubscribes, and rewrite what is not working. ## Timeline Delivery fixes and a first sequence come first and are usually the quickest part. Dates are agreed in writing before work starts. ## Pricing Pricing on request, shared after a short call. Email tool subscriptions and sending fees are billed by the provider. We do not guarantee open rates, replies or sales. Personal data is handled under the DPDP Act, and every email carries a working unsubscribe link. ## Pairs well with - [AI sales employee](https://www.brandbakery.tech/ai-employees/sales-executive): Calls every new lead within a minute, qualifies, books the visit, follows up, logs it. Available at launch. ## Free tools that help - [UTM Link Builder](https://www.brandbakery.tech/tools/utm-builder): Tag your campaign links with UTM codes so you can see which ad, post or poster brought the visit. - [Campaign Link & QR Kit](https://www.brandbakery.tech/tools/campaign-kit): Build a tagged campaign link and its QR code for posters, menus, packaging and local ads, so you can see which one works. - [Break-even Lead Cost Calculator](https://www.brandbakery.tech/tools/lead-cost-calculator): Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales. ## Questions ### Does email marketing still work in India? For the right audience, yes. Buyers making a considered decision, such as a flat, a course or a solar installation, read follow-ups that answer their questions. It works best alongside WhatsApp, and we set up both to tell the same story. ### Why do my emails go to spam? Usually because the sending domain is not authenticated, the list holds old or unwilling contacts, or the content looks like bulk promotion. We fix the first two straight away and help you rewrite the third. ### Can I email my whole customer database? Only the people who agreed to hear from you. We help you sort the list, set aside contacts with no record of consent and keep proper records under the DPDP Act. ### Which email tool will you use? One that suits your volume and budget, or the one you already pay for. ### How is this different from the AI sales employee? Email sequences send the right message at the right time. The AI sales employee calls or messages each new lead within minutes, asks your qualifying questions and books the visit. Many businesses use both. ### How much does email marketing cost? Pricing is shared after a short call. The cost depends on the number of sequences, segments and integrations, and it is fixed in writing first. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Automation and AI](https://www.brandbakery.tech/services/automation). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/automation/email-marketing; the site index for language models is https://www.brandbakery.tech/llms.txt.