# Business and product naming, with taglines Indian customers can say and remember > Brand Bakery names Indian businesses, products and projects: a new company, a housing project, a coaching programme, a product line for Amazon. You get a naming brief, a long list cut to a shortlist, checks on pronunciation, meaning, domains and social handles, a tagline and a written rationale. Trademark clearance stays with your attorney. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/brand/brand-naming - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Brand](https://www.brandbakery.tech/services/brand) > Naming and tagline ## Who it is for - Founders naming a new company or a new division - Real estate developers naming a project, and coaching institutes naming a programme or a centre - Online and IndiaMART sellers creating their own brand for a product line - Businesses whose current name is hard to spell, easy to confuse or already taken online ## Who it is not for - Anyone who needs legal trademark clearance, which only a trademark attorney can give - Teams wanting a hundred random names with no reasoning behind them - Projects where a large committee must agree on a name in one afternoon ## What you get - A naming brief: who the name is for, what it must suggest and what it must avoid - A long list of candidates across a few clear naming directions - A shortlist, each name tested aloud in Hindi and English, spelled over a phone call and checked for unwanted meanings - Domain and social handle checks for every shortlisted name - A first screen for obvious clashes in your category, ahead of your attorney's full search - A tagline for the chosen name, with a few alternatives - A written rationale you can share with partners, investors or family ## How it works 1. **Brief.** We agree what the name has to do, who will say it and where it will appear, from a hoarding to a WhatsApp forward. 2. **Explore.** We write widely across directions, such as descriptive, invented and borrowed words, before narrowing down. 3. **Test.** Each shortlisted name is said aloud, spelled over the phone, typed into a search bar and checked for domains and handles. 4. **Choose.** You see the shortlist with reasons, react to it, and we refine until one name clearly wins. 5. **Hand over.** You get the final name, the tagline and the rationale, ready for your trademark attorney and your designer. ## Timeline Naming depends mostly on how quickly decisions are made. Dates for each round are agreed in writing before work starts. ## Pricing Pricing on request, shared after a short call. Trademark searches and filing, domain purchases and logo design are separate. We screen for obvious conflicts, but only a trademark attorney can clear a name legally. ## Free tools that help - [Business Brief Builder](https://www.brandbakery.tech/tools/brand-brief): Answer a few plain questions about your business and download a brief you can hand to any web or branding agency. - [URL Slug Generator](https://www.brandbakery.tech/tools/slug-generator): Turn any title into a clean, readable URL slug. ## Questions ### Do you check whether the name is available? For every shortlisted name we check domains, social handles and obvious clashes in your category. A full legal trademark search needs a trademark attorney, and we give them the shortlist and the rationale to work from. ### Can you name a real estate project or a course? Yes. Project, course and product names follow the same process, with extra care for how the name looks on a hoarding, reads in an ad and sounds when a salesperson says it on a call. ### Will the name work in Hindi and English? We test every shortlisted name for how it sounds and what it means in Hindi and English, and in other languages your customers use if you tell us. A name that sounds wrong in one of them is dropped. ### Do you write taglines on their own? Yes. If you already have a name you like, we write the tagline and the core line that sits under it, using the same brief and the same testing. ### What if we do not like any of the names? The brief and the number of shortlist rounds are written into the scope. We use your reactions to sharpen the direction, because a strong no tells us as much as a yes. ### How much does naming cost? Pricing is shared after a short call. The cost depends on whether you need a company, product or project name and how many rounds are included, and it is fixed in writing first. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Brand](https://www.brandbakery.tech/services/brand). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/brand/brand-naming; the site index for language models is https://www.brandbakery.tech/llms.txt.