# Logo and identity design for Indian brands that have outgrown their first logo

> Brand Bakery designs logos and visual identities for Indian startups and small businesses ready to look as good as their work. You get a short discovery brief, logo directions refined with you, every variation you need, a colour palette and typography, and organised source files you own. Pricing is shared after a short call.

- Page: https://www.brandbakery.tech/services/brand/logo-design
- Last updated: 2026-10-20

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Brand](https://www.brandbakery.tech/services/brand) > Logo and visual identity

## Who it is for

- Businesses whose work has outgrown a logo made in a hurry
- Founders who want one consistent look from the first invoice and the first Instagram post
- Brands about to print packaging, put up a signboard or launch a website
- Teams whose visiting cards, posts and banners all look slightly different

## Who it is not for

- Anyone who wants an instant logo from a template
- Trademark registration, which a trademark attorney handles
- Large packaging programmes, which are a separate packaging project

## What you get

- A short discovery and positioning brief
- A focused set of logo directions, refined with your feedback
- The final logo in every variation you need: full colour, one colour, reversed and icon-only
- Colour palette and typography
- A short guide to using the identity
- Starter templates for the touchpoints in your scope, such as social profiles
- Organised vector source files you own

## How it works

1. **Discover.** We pin down who you serve, why they pick you and how you want to be seen.
2. **Explore.** You see a few considered directions, each with a reason behind it.
3. **Refine.** You react, we refine, and we test the logo where it will live: a phone screen, a signboard, a WhatsApp profile picture.
4. **Build the system.** We turn the chosen logo into colours, type and rules that work everywhere the logo goes.
5. **Hand over.** You get organised source files and a short guide with clear usage rules.

## Timeline

Timelines depend on how many feedback rounds you need and how quickly decisions are made, and are agreed in writing before work starts.

## Pricing

Pricing on request, shared after a short call. Trademark clearance, printing, stock licences and large packaging programmes sit outside the design scope. A new look will not raise revenue on its own, and we will not pretend otherwise.

## Free tools that help

- [Business Brief Builder](https://www.brandbakery.tech/tools/brand-brief): Answer a few plain questions about your business and download a brief you can hand to any web or branding agency.
- [Color Contrast Checker](https://www.brandbakery.tech/tools/color-contrast): Check whether your text colour is readable on its background, against WCAG rules.
- [QR Code Generator](https://www.brandbakery.tech/tools/qr-code): Make a QR code for a link, text or contact details, and download it as a PNG.

## Questions

### How much does logo design cost?

Pricing is shared after a short call. The amount depends on how much identity work you need beyond the logo itself, and is fixed in writing before we start.

### Will I get the source files?

Yes. You get organised vector files and the identity guide, and they belong to you. Your printer, your developer or your next designer can use them straight away.

### How many revisions do I get?

The number of revision rounds is written into the scope, so you know exactly what is included before work begins.

### Do you register the trademark?

No. Trademark search and registration need a trademark attorney. We give you the artwork they need for the filing.

### Can you redesign an existing logo?

Yes. Sometimes the right move is to sharpen what customers already recognise, sometimes it is a fresh start. A short discovery tells us which one suits you.

### Will the logo work at small sizes?

It has to. We test every direction as a WhatsApp profile picture, a browser tab icon and a printed visiting card before you choose, and we make a simpler icon version for the smallest spaces.

## Start a project

Tell us about it at https://www.brandbakery.tech/contact. More in [Brand](https://www.brandbakery.tech/services/brand).

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/brand/logo-design; the site index for language models is https://www.brandbakery.tech/llms.txt.
