# AI search optimisation (AEO and GEO) so assistants name your business > Brand Bakery helps Indian businesses get found and described correctly when customers ask ChatGPT, Gemini or Perplexity for a recommendation. You get an AI visibility check, answer-ready content, structured data, machine-readable files such as llms.txt, and a re-check after the changes. Nobody can guarantee a mention. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/search/ai-search-optimisation - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Search](https://www.brandbakery.tech/services/search) > AI search optimisation (AEO and GEO) ## Who it is for - Businesses whose customers now ask AI assistants for recommendations - Brands that have seen an AI answer get their prices, services or location wrong - Teams that already invest in SEO and want it to carry into AI answers - Local and professional services that want to be named when someone asks "who is good for this near me?" ## Who it is not for - Anyone who wants a guaranteed mention in an AI answer - Businesses with no clear offer to describe yet - Anyone hoping to trick AI systems, which does not work and carries risk ## What you get - An AI visibility check: how assistants answer questions about you and your category today - Answer-ready content: direct answers, clear definitions and FAQs on the right pages - Structured data for your business, services, products and FAQs - A machine-readable summary of your business, such as llms.txt, and a product or service catalogue where it fits - A review of crawler access and which AI bots you allow - Matching business details across your site, Google Business Profile and social profiles - A plain-language report and a re-check after changes ## How it works 1. **Check.** We ask assistants the questions your customers ask and record exactly what they say about you. 2. **Find the gaps.** We look for missing, wrong or hard-to-read information that AI systems rely on. 3. **Fix.** We write direct answers, add structured data and publish machine-readable files. 4. **Set the rules.** You decide which AI crawlers may read your site, and we set it up. 5. **Re-check.** We ask the same questions again and show you what changed. ## Timeline AI answers update on their own schedule, so changes can take time to appear. The work itself is agreed in writing before we start. ## Pricing Pricing on request, shared after a short call. We do not guarantee that any assistant will mention your business. Answers vary by assistant and by day, so we report what we observe and promise nothing beyond it. ## Related work - [Pure Prakriti: A monsoon you can scroll through](https://www.brandbakery.tech/work/pure-prakriti): A herbal hair-care brand that sells on Amazon got a storefront that feels like rain on glass and still loads like a text page. - [Accelhire: From a one-form website to six free hiring tools](https://www.brandbakery.tech/work/accelhire): A Delhi recruitment agency had a slide deck and a one-form website. Now it gives recruiters and candidates six free tools, and tells Google exactly who it is. ## Free tools that help - [Website SEO & Usability Check](https://www.brandbakery.tech/tools/seo-audit): See how your website looks to Google and to visitors: content, trust signals, accessibility basics and page speed. ## Questions ### What are AEO and GEO? AEO is answer engine optimisation and GEO is generative engine optimisation. Both mean making your content easy for AI assistants and answer boxes to find, understand and quote correctly. ### Is this different from SEO? It builds on SEO. Solid technical foundations still matter, and AI search adds direct answers, structured data and files written for machines to read. ### What is llms.txt? A plain-text file that summarises your site for AI systems. We have shipped one, alongside an AI-readable catalogue, for Pure Prakriti and for Accelhire. ### Can you get me mentioned by ChatGPT? Nobody can promise that. We make your information accurate, easy to find and easy to quote, and we measure how assistants answer before and after the work. ### Should I block AI crawlers? It depends on your goals. Search-style bots can send you customers, while training bots do not. We help you choose, then set it up. ### How do you measure results? We put a fixed set of customer questions to several assistants before the work and again after it, and show you the answers side by side. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Search](https://www.brandbakery.tech/services/search). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/search/ai-search-optimisation; the site index for language models is https://www.brandbakery.tech/llms.txt.