# Go-to-market and launch campaigns for Indian products, projects and admissions seasons > Brand Bakery plans and runs launches for Indian businesses: a new housing project, an admissions season, a solar offer or a product on Amazon. You get a launch plan with one measurable goal, plus the message, landing page, tracking, content and lead follow-up ready before day one, and a review afterwards. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/strategy/launch-campaigns - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Strategy and growth](https://www.brandbakery.tech/services/strategy) > Go-to-market and launch campaigns ## Who it is for - Real estate developers launching a project or a new tower - Coaching institutes opening admissions for a new batch or centre - Interiors and solar firms opening a branch or launching an offer - D2C brands and online sellers launching a product on their own site or a marketplace ## Who it is not for - Clinics, hospitals and doctors: under the NMC guidelines of October 2026 we offer them only the AI Receptionist - Anyone who wants a launch with no goal they can measure - Teams with no budget or time to reach anyone after launch day - Businesses that want results promised in advance ## What you get - A launch plan: the goal, the audience, the offer, the channels and the dates - A core message and launch copy, consistent across every channel - A landing page built for the launch, with a WhatsApp or form enquiry path - Tagged links and QR codes for ads, posts, hoardings, flyers and WhatsApp - Launch content, such as reels, posts, emails and WhatsApp templates, as scoped - Lead follow-up in place, so enquiries are answered from the first hour - A launch-day checklist and a post-launch review with numbers ## How it works 1. **Set the goal.** One measurable goal, such as site visits booked, demo classes or first orders, and the number that would count as success. 2. **Plan.** Audience, message, channels and dates go into one plan everyone can read. 3. **Build.** The page, tracking, content and follow-up are made and tested before launch day. 4. **Launch.** We go live with you, watch the first enquiries arrive and fix anything that breaks. 5. **Review.** We compare results against the goal and write down what to keep, change and drop. ## Timeline We plan backwards from the launch date. The earlier we start, the more of the plan can be tested before it matters. Dates are agreed in writing. ## Pricing Pricing on request, shared after a short call. Ad spend, creator fees, printing, events and media buying are separate lines. We plan around a measurable goal, but we do not promise a result. ## Pairs well with - [AI sales employee](https://www.brandbakery.tech/ai-employees/sales-executive): Calls every new lead within a minute, qualifies, books the visit, follows up, logs it. Available at launch. - [AI receptionist](https://www.brandbakery.tech/ai-employees/receptionist): Picks up calls and WhatsApp 24x7, books appointments, puts urgent ones through to staff. Available at launch. ## Free tools that help - [Campaign Link & QR Kit](https://www.brandbakery.tech/tools/campaign-kit): Build a tagged campaign link and its QR code for posters, menus, packaging and local ads, so you can see which one works. - [UTM Link Builder](https://www.brandbakery.tech/tools/utm-builder): Tag your campaign links with UTM codes so you can see which ad, post or poster brought the visit. - [Website Launch Checklist](https://www.brandbakery.tech/tools/launch-checklist): Tick off the checks that matter before your website goes live. Progress saves in your browser, and you can print it. - [Break-even Lead Cost Calculator](https://www.brandbakery.tech/tools/lead-cost-calculator): Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales. ## Questions ### How early should we start planning a launch? As early as you can. The page, tracking and follow-up take time to build and test, and creative needs approvals. Starting late usually means launching with something missing. ### Do you run the ads for the launch? We can, through our Google Ads and Meta ads services, or we can work alongside your media agency. Either way, the landing page and tracking are ready before the first rupee is spent. ### What happens to the leads a launch brings in? They need an answer fast. We set up follow-up before launch day, and an AI sales employee can call or message each new lead within minutes, ask your qualifying questions and book the site visit or demo. ### Can you launch a product on Amazon or Flipkart? We prepare the listing content, images and brand story, and send traffic with tagged links. Marketplace ads are a separate service, and we plan them into the launch when they fit. ### How do we know if the launch worked? We agree one goal and the number that counts as success before launch. Every channel is tagged, so the review shows what each one produced. ### How much does a launch campaign cost? Pricing is shared after a short call. Ad spend and media costs are separate and depend on how far you want to reach. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Strategy and growth](https://www.brandbakery.tech/services/strategy). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/strategy/launch-campaigns; the site index for language models is https://www.brandbakery.tech/llms.txt.