# Website redesign and speed fixes that keep the Google traffic you earned > Brand Bakery redesigns slow, dated or confusing websites for Indian small and mid-size businesses without throwing away the search traffic you have earned. You get an audit, a new structure, copy and design, speed and mobile fixes, redirects for every important old page, and a tested launch. Pricing is shared after a short call. - Page: https://www.brandbakery.tech/services/web/website-redesign - Last updated: 2026-10-20 Breadcrumb: [Home](https://www.brandbakery.tech/) > [Services](https://www.brandbakery.tech/services) > [Web and product](https://www.brandbakery.tech/services/web) > Website redesign and speed optimisation ## Who it is for - Businesses whose website looks dated, loads slowly on phones or confuses visitors - Real estate, coaching and interiors owners who pay for traffic and get few enquiries - Brands that changed their offer, logo or name while the site stayed the same - Teams on an old site who worry a redesign will cost them their Google rankings ## Who it is not for - Anyone who only wants a new colour scheme on the same structure and copy - Sites that need a full new brand first, which starts with brand strategy or identity work - Teams who want a promised ranking or speed score ## What you get - An audit of design, content, speed, mobile use, search visibility and tracking - A list of the pages that earn traffic today, so they are kept and redirected carefully - A new page structure, with copy rewritten around what customers ask - A responsive redesign built to load fast on ordinary phones - Image, font and script optimisation, with before and after speed measurements - Redirects from every important old address to its new one - A tested enquiry journey, search essentials and analytics carried over or improved - Source code and accounts in your name, with a handover walkthrough ## How it works 1. **Audit.** We measure speed, review the content and note which pages bring in search traffic and enquiries today. 2. **Plan the change.** We agree what stays, what changes and what goes, and write the scope, redirect plan included. 3. **Redesign and rebuild.** We design and build the new site on a live preview link you can open on your phone. 4. **Protect what works.** Every important old address maps to its new one, and search essentials and tracking are checked. 5. **Launch and compare.** We launch, then measure speed and enquiries against the audit and show you what changed. ## Timeline Timelines depend on the number of pages and how fast content and decisions arrive, and are agreed in writing before work starts. ## Pricing Pricing on request, shared after a short call. We scope the redesign after the audit. Hosting, domains, plugins and licences are billed separately. We measure speed and report it honestly, and we do not guarantee rankings or traffic. ## Related work - [Pure Prakriti: A monsoon you can scroll through](https://www.brandbakery.tech/work/pure-prakriti): A herbal hair-care brand that sells on Amazon got a storefront that feels like rain on glass and still loads like a text page. - [BiteSquare: A cloud kitchen that runs like a pass at midnight](https://www.brandbakery.tech/work/bitesquare): A pure-veg cloud kitchen in Rohini, Delhi, now takes orders on its own site, runs its own kitchen board, and changed hosts without losing a single dish. - [Richa Jha: The anchor as the one who holds the thread](https://www.brandbakery.tech/work/richa-jha): A TV anchor and Sanskrit scholar needed bookings, not just a portfolio. We staged her site as Sanskrit theatre and sent every enquiry to her WhatsApp. ## Free tools that help - [Website SEO & Usability Check](https://www.brandbakery.tech/tools/seo-audit): See how your website looks to Google and to visitors: content, trust signals, accessibility basics and page speed. - [Website Launch Checklist](https://www.brandbakery.tech/tools/launch-checklist): Tick off the checks that matter before your website goes live. Progress saves in your browser, and you can print it. - [Color Contrast Checker](https://www.brandbakery.tech/tools/color-contrast): Check whether your text colour is readable on its background, against WCAG rules. ## Questions ### Will I lose my Google rankings if I redesign? Not if it is done carefully. We list the pages that earn traffic, keep what works and redirect old addresses to the right new pages. Nobody can guarantee rankings, but we protect what you have. ### How do you make a site faster? We cut what a visitor does not need up front: oversized images, heavy scripts and unused code. For Pure Prakriti, the opening download fell from 2.78 MB to 460 KB. ### Do I need a redesign or just fixes? The audit tells us. If the structure and message are sound, targeted fixes may be enough, and we will say so instead of selling you a rebuild. ### Can you move my site to a new host? Yes. For BiteSquare we moved a live site between hosts and checked every record and media file after the move. We plan the switch so your site stays up. ### Will I keep my content and blog posts? We keep what is useful, improve what is weak and retire what no longer earns its place. You approve the list before anything is removed. ### Will the new site work well on phones? Yes. We design and test for phone screens first, including on mobile data, with no sideways scrolling and text you can read without zooming. ### How much does a redesign cost? Pricing is shared after a short call. We scope after the audit, so you see the size of the work before you commit. ## Start a project Tell us about it at https://www.brandbakery.tech/contact. More in [Web and product](https://www.brandbakery.tech/services/web). --- Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/services/web/website-redesign; the site index for language models is https://www.brandbakery.tech/llms.txt.