# Ad Budget Planner

> Find out how many leads and customers your ad budget buys, and whether it pays for itself.

- Page: https://www.brandbakery.tech/tools/ad-budget-planner
- Last updated: 2026-10-07

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > Ad Budget Planner

Enter your monthly ad budget, cost per lead, close rate and contribution per sale. See leads, customers, ad cost per customer and what is left after ad spend.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/ad-budget-planner. It is free and needs no signup.

## Use it from code

From a monthly ad budget, cost per lead, close rate and contribution per sale, work out leads, customers, ad cost per customer and what is left after ad spend.

`POST https://www.brandbakery.tech/api/tools/ad_budget_plan` with a JSON body, or call the `ad_budget_plan` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `budget` | number | yes | Monthly ad budget, in rupees. |
| `costPerLead` | number | yes | Ad spend divided by leads, in rupees. |
| `closeRatePercent` | number | yes | Percent of leads that become customers. |
| `contributionPerSale` | number | yes | Sale price minus direct delivery cost, before ads, in rupees. |

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Category: [Leads & sales](https://www.brandbakery.tech/tools/category/sales)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/ad-budget-planner; the site index for language models is https://www.brandbakery.tech/llms.txt.