# AI Employee vs Telecaller Calculator

> Compare an AI employee that calls every lead within a minute with hiring telecallers, using your own lead numbers.

- Page: https://www.brandbakery.tech/tools/ai-vs-telecaller-calculator
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > AI Employee vs Telecaller Calculator

Enter your leads, cost per lead, how many you reach today and what a customer is worth. See the extra customers from calling every lead within a minute, the AI's monthly cost and how it compares with telecaller salaries.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/ai-vs-telecaller-calculator. It is free and needs no signup.

## Use it from code

Extra customers and profit from calling every lead within a minute, the AI employee's monthly cost and how it compares with hiring telecallers. Prices default to the AI Receptionist: ₹10,000 a month after a ₹30,000 setup, 1,000 minutes, then ₹9 a minute.

`POST https://www.brandbakery.tech/api/tools/ai_vs_telecaller` with a JSON body, or call the `ai_vs_telecaller` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `leadsPerMonth` | number | yes | New leads a month. |
| `costPerLead` | number | yes | Cost per lead, in rupees. |
| `reachTodayPercent` | number | yes | Percent of leads the team speaks to today. |
| `reachInstantPercent` | number | yes | Percent reached when every lead is called within a minute (an assumption). |
| `conversionPercent` | number | yes | Percent of reached leads that buy. |
| `revenuePerCustomer` | number | yes | Revenue per customer, in rupees. |
| `telecallers` | number | yes | Telecallers you would hire instead. |
| `costPerTelecaller` | number | yes | Monthly cost per telecaller, in rupees. |
| `aiMonthly` | number | no | AI employee monthly fee in rupees. Default 10000, the AI Receptionist. The AI sales employee is 22500. |
| `includedMinutes` | number | no | Call minutes included. Default 1000. |
| `perMinute` | number | no | Price per extra minute in rupees. Default 7. |
| `minutesPerLead` | number | yes | Call minutes per lead, including follow-ups. |
| `setupFee` | number | no | One-time setup fee in rupees. Default 30000, the AI Receptionist; the AI sales employee is 50000. |

## Questions owners ask

**What does an AI employee cost?** The AI Receptionist is a flat ₹10,000 a month after a ₹30,000 setup, with 1,000 call minutes included, then ₹9 a minute. The AI sales employee is ₹50,000 to set up, then ₹22,500 a month: enter those in the calculator to compare.

**Why does calling within a minute matter?** A Harvard Business Review study of 1.25 million sales leads found that firms which tried to reach a lead within an hour were nearly seven times as likely to have a meaningful conversation with the decision maker as firms that tried an hour later (Oldroyd, McElheran and Elkington, 2011). The calculator lets you set how many more leads you would reach.

**Does an AI replace my telecallers?** It does not have to. Many teams let the AI make the first call to every lead and do the follow-ups, and give their people the warm, qualified conversations. The comparison shows the cost either way.

**Is it legal to call leads with an AI?** Call only people who asked you to, such as someone who filled your form or replied to your ad, say clearly at the start that the caller is an AI assistant, and stop when they ask you to. Follow TRAI's rules on commercial calls and the Digital Personal Data Protection Act for the data you keep.

## Related tools

- [Lead Leak Audit](https://www.brandbakery.tech/tools/lead-leak-audit): Ten yes-or-no questions that show where your enquiries slip away, with a score out of 100 and what to fix first.
- [Missed Enquiry Cost Calculator](https://www.brandbakery.tech/tools/missed-enquiry-cost): See how much revenue walks away each month from calls, chats and forms nobody answers in time.
- [Ad Budget Planner](https://www.brandbakery.tech/tools/ad-budget-planner): Find out how many leads and customers your ad budget buys, and whether it pays for itself.
- [WhatsApp API Cost Calculator](https://www.brandbakery.tech/tools/whatsapp-api-cost): Work out what Meta charges each month for your WhatsApp Business API messages to Indian customers.

Category: [Leads & sales](https://www.brandbakery.tech/tools/category/sales)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/ai-vs-telecaller-calculator; the site index for language models is https://www.brandbakery.tech/llms.txt.