# Business Brief Builder

> Answer a few plain questions about your business and download a brief you can hand to any web or branding agency.

- Page: https://www.brandbakery.tech/tools/brand-brief
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > Business Brief Builder

Answer a few plain questions about your business and download a brief you can hand to any web or branding agency.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/brand-brief. It is free and needs no signup.

## Use it from code

Turn answers about a business into a plain-text project brief for a website or branding project. Unanswered questions read "To discuss".

`POST https://www.brandbakery.tech/api/tools/brand_brief` with a JSON body, or call the `brand_brief` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `businessName` | string | no | Business name. |
| `whatYouSell` | string | no | What the business sells. |
| `idealCustomer` | string | no | Who the ideal customer is. |
| `problem` | string | no | The problem the business solves. |
| `difference` | string | no | What makes the business different. |
| `nextStep` | string | no | What visitors should do next. |
| `pagesNeeded` | string | no | Services or pages needed. |
| `existingAssets` | string | no | Existing assets the business can supply. |
| `budgetRange` | string | no | Budget range in rupees. |
| `launchDate` | string | no | Target launch date. |
| `approver` | string | no | Who approves the project. |

## Related tools

- [WhatsApp Link & QR Builder](https://www.brandbakery.tech/tools/whatsapp-link): Make a WhatsApp link with your enquiry message already typed in, plus a QR code to print on bills, menus and boards.
- [Break-even Lead Cost Calculator](https://www.brandbakery.tech/tools/lead-cost-calculator): Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales.
- [Website Launch Checklist](https://www.brandbakery.tech/tools/launch-checklist): Tick off the checks that matter before your website goes live. Progress saves in your browser, and you can print it.
- [Campaign Link & QR Kit](https://www.brandbakery.tech/tools/campaign-kit): Build a tagged campaign link and its QR code for posters, menus, packaging and local ads, so you can see which one works.

Category: [Marketing](https://www.brandbakery.tech/tools/category/marketing)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/brand-brief; the site index for language models is https://www.brandbakery.tech/llms.txt.