# Lead Follow-up Planner

> Get five ready WhatsApp follow-ups for a new enquiry, from the first reply to a polite close two weeks later.

- Page: https://www.brandbakery.tech/tools/follow-up-planner
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > Lead Follow-up Planner

Pick your business and English or Hinglish. Get five WhatsApp messages from day 0 to day 14, each with when to send it and whether it needs an approved template on the WhatsApp Business API.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/follow-up-planner. It is free and needs no signup.

## Use it from code

Five WhatsApp follow-up messages for a new enquiry, from day 0 to day 14, in English or Hinglish, each marked as a free-form reply or an approved template.

`POST https://www.brandbakery.tech/api/tools/follow_up_plan` with a JSON body, or call the `follow_up_plan` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `industry` | string | yes | Kind of business. One of: real-estate, clinic, coaching, services. |
| `language` | string | no | Message language. One of: english, hinglish. |
| `business` | string | no | Business name. |
| `customer` | string | no | Customer's name. |
| `sender` | string | no | Sender's name. |
| `item` | string | no | What they asked about. |

## Questions owners ask

**How many times should I follow up?** This plan uses five messages over two weeks and then closes the enquiry politely. Each message gives the person something useful or an easy question, so it never reads as chasing, and every message after the first offers a way to stop.

**Why does day 0 say "free-form reply"?** When someone messages you on WhatsApp, a 24-hour customer service window opens and you can reply in your own words. After it closes, a business on the WhatsApp Business API can only send pre-approved templates, so the later messages need to be submitted to Meta as templates first (Meta WhatsApp Business Platform docs).

**Can I use these on the free WhatsApp Business app?** Yes. On the app you send them by hand, so save them as quick replies. Message only people who contacted you, and stop if they ask.

**Should the first reply really go out in five minutes?** The faster the better. In a Harvard Business Review study of 1.25 million leads, firms that tried to reach a lead within an hour were nearly seven times as likely to have a meaningful conversation with the decision maker as firms that waited even an hour longer (2011).

## Related tools

- [Lead Leak Audit](https://www.brandbakery.tech/tools/lead-leak-audit): Ten yes-or-no questions that show where your enquiries slip away, with a score out of 100 and what to fix first.
- [AI Employee vs Telecaller Calculator](https://www.brandbakery.tech/tools/ai-vs-telecaller-calculator): Compare an AI employee that calls every lead within a minute with hiring telecallers, using your own lead numbers.
- [Missed Enquiry Cost Calculator](https://www.brandbakery.tech/tools/missed-enquiry-cost): See how much revenue walks away each month from calls, chats and forms nobody answers in time.
- [Ad Budget Planner](https://www.brandbakery.tech/tools/ad-budget-planner): Find out how many leads and customers your ad budget buys, and whether it pays for itself.

Category: [Leads & sales](https://www.brandbakery.tech/tools/category/sales)

---

Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/follow-up-planner; the site index for language models is https://www.brandbakery.tech/llms.txt.