# IndiaMART Response Rate Checker

> See what share of your IndiaMART enquiries get a reply, how many get it the same day, and what the unanswered ones cost.

- Page: https://www.brandbakery.tech/tools/indiamart-response-rate
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > IndiaMART Response Rate Checker

Enter last month's IndiaMART enquiries, how many you replied to and how many the same day, your win rate and average order. See your response rate and the orders that went to sellers who did reply.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/indiamart-response-rate. It is free and needs no signup.

## Use it from code

From last month's IndiaMART enquiries, replies and same-day replies, work out the response rate, the same-day rate and the orders and revenue the unanswered enquiries would have brought at the seller's win rate. With the monthly IndiaMART spend, also the cost per enquiry and the spend on enquiries nobody answered.

`POST https://www.brandbakery.tech/api/tools/indiamart_response_rate` with a JSON body, or call the `indiamart_response_rate` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `received` | number | yes | Enquiries and consumed buy leads last month. |
| `replied` | number | yes | Enquiries the seller replied to, any reply. |
| `repliedSameDay` | number | yes | Of those, replied on the day the enquiry came in. |
| `winRatePercent` | number | yes | Percent of replied enquiries that become orders. |
| `averageOrder` | number | yes | Average order, in rupees. |
| `monthlySpend` | number | no | Optional: what the seller pays IndiaMART a month (package fee spread over its months plus BuyLead credits), in rupees. Adds the cost per enquiry and the spend on unanswered enquiries. |

## Questions owners ask

**Where do I find these numbers?** In your IndiaMART seller account, the Lead Manager lists every enquiry and buy lead with the conversation under it. Count last month's enquiries, the ones with a reply from you, and the ones you replied to on the same day. A rough count is fine for this check.

**What is a good response rate?** Every enquiry is a buyer who asked you something, so the aim is a reply to all of them, on the same day, as IndiaMART's own help pages advise. The checker calls 95% or more strong and under 80% wide open. Those bands are our rule of thumb, not an IndiaMART rule.

**What does the IndiaMART spend line show?** If you enter what you pay IndiaMART a month, the checker divides it by the enquiries you received to get a cost per enquiry, then shows how much of that spend went on enquiries nobody answered. Use your package fee divided by the months it covers, plus any BuyLead credits you bought. The field is optional.

**Why are late replies not priced?** Buyers often send the same request to several sellers, and a late reply can still win. We have no reliable figure for how often, so the checker counts late replies and prices only the enquiries that got no reply at all.

**Can enquiries be answered automatically?** Yes. An AI sales employee reads new enquiries from the IndiaMART lead emails you already get, calls the buyer within a minute, asks quantity, delivery pin code and GST needs, and sends the price list you approved. ₹50,000 to set up, then ₹22,500 a month with 2,000 minutes included.

## Related tools

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Category: [Leads & sales](https://www.brandbakery.tech/tools/category/sales)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/indiamart-response-rate; the site index for language models is https://www.brandbakery.tech/llms.txt.