# Old Leads Value Calculator

> See what the enquiries that went quiet are still worth if someone calls them again, at your own reach and close rates.

- Page: https://www.brandbakery.tech/tools/old-leads-value
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > Old Leads Value Calculator

Enter how many old enquiries you have, your guess at the share still planning to buy, how many you could reach and how many of those buy. See the leads reached, the ones still buying, the sales and value, and the value of every hundred old leads called. Plus rules for calling old enquiries properly.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/old-leads-value. It is free and needs no signup.

## Use it from code

For any business with enquiries that went quiet: from the number of old leads, the user's own guess at the share still buying, the share reachable and the close rate, the leads reached, those still buying, sales, value, and value per hundred old leads. No benchmark rates.

`POST https://www.brandbakery.tech/api/tools/old_leads_value` with a JSON body, or call the `old_leads_value` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `oldLeads` | number | yes | Old enquiries that went quiet. |
| `stillBuyingPercent` | number | yes | Your guess at the percent still planning to buy. |
| `reachPercent` | number | yes | Percent you could get on a call. |
| `closePercent` | number | yes | Of reached leads still buying, percent that buy from you. |
| `valuePerSale` | number | yes | Average value of one sale, in rupees. |

## Questions owners ask

**How do I guess the share still buying?** Start low. Look at how long buyers in your trade take to decide and how old the leads are. A property buyer can take months; a coaching admission is over once the batch starts. Try a few values and see how much the answer moves.

**Which leads count as old?** Enquiries that went quiet: no reply, said later, or stopped answering. Leave out anyone who bought elsewhere or asked not to be contacted.

**Is it legal to call old enquiries?** Calling people who enquired with you, saying who you are, and stopping when asked is ordinary practice. Before calling numbers registered on the DND list with an offer, check TRAI's rules for promotional calls. This is not legal advice.

**Can these calls be automated?** Yes. An AI sales employee can call every old enquiry, ask if they are still looking, book the ones who are and mark the rest, in Hindi or English. Prices are on our pricing page.

## Related tools

- [Lead Leak Audit](https://www.brandbakery.tech/tools/lead-leak-audit): Ten yes, no or not sure questions that show where your enquiries slip away, with a score out of 100 and what to fix first.
- [Interior Enquiry Reply Clock](https://www.brandbakery.tech/tools/interior-reply-clock): For interior designers and modular kitchen firms: see how long your unluckiest enquiry waits for a reply, and the project value that arrives while you are closed.
- [Solar Site Survey Cost Calculator](https://www.brandbakery.tech/tools/solar-site-survey-cost): For rooftop solar installers: see what your site survey trips cost per signed installation, and what goes on roofs that could never fit.
- [Solar Lead Funnel Calculator](https://www.brandbakery.tech/tools/solar-lead-funnel): For rooftop solar installers: see how many leads you actually reach, survey and sign each month, the lead spend behind each installation, and what reaching more leads is worth.

Category: [Leads & sales](https://www.brandbakery.tech/tools/category/sales)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/old-leads-value; the site index for language models is https://www.brandbakery.tech/llms.txt.