# Real Estate Cost per Site Visit Calculator

> For brokers and developers: compare portals, Meta and Google ads by what they cost per lead, per site visit and per booking.

- Page: https://www.brandbakery.tech/tools/property-site-visit-cost
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > Real Estate Cost per Site Visit Calculator

Enter last month's spend, leads and site visits for each lead source, plus your booking rate and what a booking earns you. See the cost per lead, cost per site visit, cost per booking and the return on each rupee, side by side.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/property-site-visit-cost. It is free and needs no signup.

## Use it from code

For a broker or developer: cost per lead, site-visit rate, cost per site visit, estimated bookings, cost per booking and return per rupee for each lead source (portal, Meta, Google and so on), from last month's own numbers, plus the total and the source with the cheapest site visit.

`POST https://www.brandbakery.tech/api/tools/property_site_visit_cost` with a JSON body, or call the `property_site_visit_cost` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `channels` | array | yes | One to six lead sources. |
| `bookingPercent` | number | yes | Percent of site visits that become a booking. |
| `revenuePerBooking` | number | yes | Commission or margin on one booking, in rupees. |

## Questions owners ask

**Why cost per site visit and not cost per lead?** Because a lead that never visits earns nothing. A portal can look expensive per lead and still be the cheapest per visit, and a cheap ad form can fill your sheet with people who never pick up. Comparing sources by what a visit costs shows where the money actually works.

**Where do I get site visits by source?** From your CRM or lead sheet, if each lead carries its source. If it does not, start tagging every new lead with where it came from this week. The free UTM builder helps for ads and links.

**Why does one source have a low visit rate?** Often it is the first call, not the source. Leads from forms and portals are usually sent to several brokers at once, and the one who calls first tends to get the visit. Check how fast those leads were called before you cut the budget.

**Does this follow RERA rules?** The calculator only works with your own spend and results. Your ads and calls still need the project's RERA registration number where the rules ask for it, and no promises of returns or price rises.

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Category: [Leads & sales](https://www.brandbakery.tech/tools/category/sales)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/property-site-visit-cost; the site index for language models is https://www.brandbakery.tech/llms.txt.