# Sales Target Planner

> Work back from the sales you want to the site visits, leads and ad budget it takes to get there.

- Page: https://www.brandbakery.tech/tools/sales-target-planner
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > Sales Target Planner

For real estate, interiors, solar and other businesses that sell after a visit or meeting. Enter your sales target, rates and cost per lead to see the leads, meetings and budget you need.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/sales-target-planner. It is free and needs no signup.

## Use it from code

Work back from a monthly sales target to the site visits or meetings, leads and ad budget needed.

`POST https://www.brandbakery.tech/api/tools/sales_target_plan` with a JSON body, or call the `sales_target_plan` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `targetSales` | number | yes | Sales wanted this month. |
| `closePercent` | number | yes | Percent of site visits or meetings that become sales. |
| `meetingPercent` | number | yes | Percent of leads that become a site visit or meeting. |
| `costPerLead` | number | yes | Cost per lead, in rupees. |
| `dealValue` | number | yes | Earning per sale, in rupees. |

## Questions owners ask

**Who is this planner for?** Businesses that sell after a site visit, consultation or meeting: real estate, interiors, solar, education, clinics with high-value treatments and similar.

**Where do I find my rates?** From the last three months: divide site visits or meetings by leads for the first rate, and sales by site visits or meetings for the second. A CRM makes this easy, but a spreadsheet of leads works.

**What is the cheapest way to hit the target?** Doubling either rate halves the budget, the same as halving your cost per lead. Fast first replies, a reminder before each visit and a follow-up after it improve the rates without more ad spend.

## Related tools

- [Lead Leak Audit](https://www.brandbakery.tech/tools/lead-leak-audit): Ten yes-or-no questions that show where your enquiries slip away, with a score out of 100 and what to fix first.
- [AI Employee vs Telecaller Calculator](https://www.brandbakery.tech/tools/ai-vs-telecaller-calculator): Compare an AI employee that calls every lead within a minute with hiring telecallers, using your own lead numbers.
- [Missed Enquiry Cost Calculator](https://www.brandbakery.tech/tools/missed-enquiry-cost): See how much revenue walks away each month from calls, chats and forms nobody answers in time.
- [Ad Budget Planner](https://www.brandbakery.tech/tools/ad-budget-planner): Find out how many leads and customers your ad budget buys, and whether it pays for itself.

Category: [Leads & sales](https://www.brandbakery.tech/tools/category/sales)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/sales-target-planner; the site index for language models is https://www.brandbakery.tech/llms.txt.