# UTM Link Builder

> Tag your campaign links with UTM codes so you can see which ad, post or poster brought the visit.

- Page: https://www.brandbakery.tech/tools/utm-builder
- Last updated: 2026-10-21

Breadcrumb: [Home](https://www.brandbakery.tech/) > [Tools](https://www.brandbakery.tech/tools) > UTM Link Builder

Build correctly formatted UTM links for Google Analytics. Fill in source, medium, campaign, term and content, with checks as you type and a link to copy.

## Use it

Open the tool in a browser at https://www.brandbakery.tech/tools/utm-builder. It is free and needs no signup.

## Use it from code

Build a URL with UTM parameters, including optional utm_term and utm_content.

`POST https://www.brandbakery.tech/api/tools/utm_build` with a JSON body, or call the `utm_build` tool on the [MCP server](https://www.brandbakery.tech/mcp).

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `url` | string | yes | Website URL. https:// is added when missing. |
| `source` | string | yes | utm_source, e.g. "google". |
| `medium` | string | yes | utm_medium, e.g. "cpc". |
| `campaign` | string | yes | utm_campaign, e.g. "diwali_sale". |
| `term` | string | no | Optional utm_term. |
| `content` | string | no | Optional utm_content. |

## Related tools

- [WhatsApp Link & QR Builder](https://www.brandbakery.tech/tools/whatsapp-link): Make a WhatsApp link with your enquiry message already typed in, plus a QR code to print on bills, menus and boards.
- [Break-even Lead Cost Calculator](https://www.brandbakery.tech/tools/lead-cost-calculator): Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales.
- [Website Launch Checklist](https://www.brandbakery.tech/tools/launch-checklist): Tick off the checks that matter before your website goes live. Progress saves in your browser, and you can print it.
- [Business Brief Builder](https://www.brandbakery.tech/tools/brand-brief): Answer a few plain questions about your business and download a brief you can hand to any web or branding agency.

Category: [Marketing](https://www.brandbakery.tech/tools/category/marketing)

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Brand Bakery is a design-first digital studio in New Delhi. Start an enquiry at https://www.brandbakery.tech/contact or email support@brandbakery.tech. This is the Markdown copy of https://www.brandbakery.tech/tools/utm-builder; the site index for language models is https://www.brandbakery.tech/llms.txt.