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Act 01Brand

Brand guidelines and design systems that keep growing Indian brands consistent

Brand Bakery turns your logo, colours and tone into brand guidelines and a design system your team, freelancers and printers can follow. You get a short guidelines document, colour, type and spacing tokens, reusable components where your product needs them, and organised files. Your brand stays consistent as more people touch it. Pricing is shared after a short call.

Enquire about thisHow it works

Pricing and scopeLast updated

Construction: the mark, drawn on its grid

Act 02Is it for you?

Who this is for

Made for

  • Businesses whose website, social posts and print all look slightly different
  • Startups about to bring in designers, freelancers or an agency who need one reference
  • Product teams whose screens drift apart because nobody shares the same components
  • Brands that have a logo but no written rules for colour, type, photography or tone

Not the right fit

  • Anyone without an identity yet, which starts with a logo and visual identity project
  • Teams who want a long document that nobody will open
  • Businesses with no one who will use the guidelines day to day

Act 03Deliverables

What you get

Written into the scope before we start, so nothing is a surprise at handover.

  1. A review of how your brand appears today, with every inconsistency listed
  2. Logo usage rules: clear space, minimum sizes and what never to do
  3. Colour, typography and spacing defined as tokens, with accessible contrast checked
  4. Photography, illustration and iconography direction where it applies
  5. Tone of voice rules with real examples from your own material
  6. Reusable components for your website or product, where they are in scope
  7. A guidelines document that opens on a phone, and organised source files

Act 04Process and timeline

How it rises

  1. Audit what exists

    We gather your website, social posts, decks, print and packaging in one place and note where they disagree.

  2. Decide the rules

    We settle the choices that matter, such as colour use, type scale, spacing and voice, and test them on real material.

  3. Build the system

    Those choices become tokens and, where needed, working components, so designers and developers use the same values.

  4. Write it simply

    Short, plain pages with examples of right and wrong. Nobody needs a rulebook.

  5. Hand over and train

    We walk your team through it, and the files and accounts are yours.

How long it takes

Timelines depend on how much material exists today and whether a component library is in scope, and are agreed in writing before work starts.

Act 05Concept demo

What it looks like

A staged brand guidelines and design systems project for an invented brand, so you can see the kind of work before you brief us.

Concept demo

Neev Health, a family clinic

A clinic group opening its third branch needs every sign, card and WhatsApp message to look like the same, trustworthy place.

01 / 02Logo rules: clear space, minimum size and six ways not to use it

A concept we made to show the work, for a brand that does not exist. Client work is under Examples.

Neev Health brand book spread showing logo clear-space construction and six crossed-out misuse examples

Logo rules: clear space, minimum size and six ways not to use it

Pricing

On request, shared after a short call

A design system for a large product, extra templates, printing and font licences are scoped separately. Guidelines work best once a logo and identity exist; if yours do not, we start there.

  • ScopeAgreed in writing before work starts
  • TaxBrand Bakery is not registered for GST, so invoices carry no GST.
  • DatesAgreed with you in writing, before work starts
Get a written quote

Act 06Examples

Real work, clearly labelled

Projects Brand Bakery has shipped, with the numbers exactly as measured.

Act 07Try it yourself

Free tools and further reading

Act 08Questions

Asked often

Straight answers. If yours is not here, ask it on the enquiry form.

What is the difference between brand guidelines and a design system?

Guidelines explain how the brand should look and sound, for anyone who makes something with it. A design system goes further and gives designers and developers the actual building blocks, such as colour values, type styles and components.

Does a small business need brand guidelines?

If more than one person touches your website, posts or print, yes. Even a few short pages stop the slow drift that makes a growing business look unfinished.

Will my team really use them?

We write them to be used: short pages, plain language, examples of right and wrong, and a format that opens on a phone. We also walk your team through them at handover.

Can you build the design system into our website or app?

Yes, where it is in scope. For BiteSquare we built a design system called Midnight Pass into its storefront, with its own colours, type and components.

We do not have a logo yet. Can you start here?

Guidelines describe an identity, so the identity comes first. We can do both in sequence, and the guidelines move faster once the identity is settled.

Do you check accessibility?

Yes. We check text and background contrast against WCAG AA and record the safe pairings in the guidelines, so your team never has to guess.

How much does it cost?

Pricing is shared after a short call. The amount depends on how much needs documenting and whether a component library is included, and is fixed in writing first.

Brand guidelines and design systems

Ready when you are

Tell us what is not working today. After a short call you will know whether this service fits, and you get the scope, price and dates in writing before any work begins.

Start an enquiryMore in Brand

Last updated . Prices and scope are confirmed in writing for every project.