Act 01Pulse · From the kitchen
Ideas with a little heat.
Plain-English guides for Indian business owners on websites, enquiries, SEO, AI search and AI employees, written so you can act on them this week.
32
articles
3
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160
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Act 03Every article
From the archive
- Digital Growth
Festive sales 2026: what the first-week numbers mean for small brands
Unicommerce's data for the first week of the 2026 festive season shows orders up 31%, quick commerce up 85%, brand websites up 27% and Tier 3 towns at 42% of orders. What that means for a small brand selling online, before Diwali and after. - Brand Strategy
How much does a logo cost in India? What you're really paying for
Logo quotes in India run from ₹500 to over ₹2 lakh. What separates a logo from a brand identity, what files and rights you should get, and the trademark step most small businesses skip. - Digital Growth
Diwali 2026: how small businesses should handle enquiries over the festive week
Diwali falls on Sunday 8 November 2026, and many businesses close for three to five days around it. Enquiries don't stop. A short plan for holiday hours, auto-replies, a callback list and the week after, so festive leads aren't lost. - Digital Growth
Should your website have Hindi pages? When a second language is worth it
Google's AI Mode answers in Hindi and other Indian languages, and many customers search that way. When Hindi or regional-language pages are worth building, and how to do them so Google can find them. - AI & Tech
The best ChatGPT Computer History alternative for Mac (2026)
ChatGPT's Computer History needs a $100 a month Pro plan and sends your activity to OpenAI's servers to be processed. Here's what it does, what it costs, and how Brivi does the same job on your Mac for $29.99 a year. - Digital Growth
Google Business Profile video verification: how to pass it the first time
Most new Google Business Profiles in India now get asked for a video. What Google wants to see, what makes it fail, and what service-area businesses without a shopfront should film. - Digital Growth
How much does a website cost in India in 2026? What actually changes the price
Quotes for a business website in India run from ₹5,000 to well over ₹1.5 lakh. Here is what each price band usually buys, the yearly costs nobody mentions, and how to compare two quotes fairly. - AI & Tech
What an AI phone agent really costs in India, and how to compare quotes
Per-minute prices for AI voice agents in India range from about ₹2 to ₹12. The number on the pricing page is rarely the number on the invoice. Here is what goes into the cost and how to compare vendors fairly. - AI & Tech
Google AI Mode in India: what Google actually asks of your website
AI Mode now answers questions in Hindi and seven more Indian languages. Google's own guidance on showing up in it is shorter than most AEO advice suggests. Here is what it says, and what to do. - Digital Growth
DPDP rules and your website enquiry form: a practical checklist for small businesses
India's data protection rules apply fully from May 2027, and your contact form is where most small businesses collect personal data. What to change now, in plain language. - AI & Tech
TRAI's new rules for AI and automated calls: what your business needs to change
TRAI's September 2026 amendment brings AI voice agents and robocalls under a declare-first regime. Here is what changed, when it applies and a checklist for businesses that call customers. - Digital Growth
WhatsApp Business API charges from 1 October 2026: what changed for Indian businesses
Customer service replies on the WhatsApp Business Platform are no longer free after the first 1,000 a month. Here is what changed, what it costs in India and how to keep the bill sensible. - Digital Growth
A practical 30-day digital growth plan for a small business
Spend a month improving one offer, one customer journey, and one measurable promotion, with weekly tasks your team can maintain. - AI & Tech
When an AI chatbot helps, and when it creates more work
Assess a chatbot against the questions customers ask, the information you maintain, and the handoff your team can reliably support. - Digital Growth
How much can your business afford to pay for a lead?
Estimate a break-even lead cost using contribution per sale and lead-to-sale rate, then leave room for overhead, uncertainty, and profit. - Digital Growth
Test your contact form before spending another rupee on traffic
A hands-on contact-form test covering real inbox receipt, replies, errors, mobile use, accessibility, and lead ownership. - Digital Growth
When a landing page makes more sense than a redesign
Choose between a focused campaign page and a wider website rebuild by identifying where the customer journey actually breaks. - Digital Growth
Seven ownership questions to ask before hiring a website agency
Clarify account ownership, source files, licensing, editing, support, and exit arrangements before your website project begins. - Brand Strategy
What to put on your website when you don’t have famous clients
Build a credible work section with honest project context, useful demonstrations, and specific evidence instead of borrowed authority. - Digital Growth
Track your next campaign without a complicated dashboard
Use consistent campaign links and a simple enquiry log to understand which promotions lead to useful business conversations. - Digital Growth
Google Business Profile basics for service businesses
Check eligibility, represent your service area accurately, and maintain the practical details customers need before they contact you. - Brand Strategy
Write a useful brand brief in one afternoon
A focused exercise to explain your business, audience, positioning, deliverables, and constraints before starting a brand project. - Digital Growth
A simpler way to handle WhatsApp enquiries
Set up a clear WhatsApp entry point, useful first questions, and a handoff that keeps promising conversations from getting lost. - Brand Strategy
Five questions your homepage needs to answer
A practical homepage writing exercise for service businesses: explain the offer, fit, evidence, process, and next step. - Brand Strategy
Instagram, Google, and your website should do different jobs
Give each channel a clear role so your posts, search presence, and website lead people towards the same useful next step. - Digital Growth
What your business website needs before you run ads
Before buying traffic, verify the offer, mobile journey, enquiry delivery, and measurement with this small-business readiness check. - Digital Growth
Your website looks good. Why aren’t people contacting you?
Find the gap between a polished website and a useful enquiry journey, with a practical review you can run this afternoon. - AI & Tech
Before you add AI: work out what one useful result costs
A practical way to estimate an AI feature’s operating cost, including retries, human review, usage limits, and quality checks. - AI & Tech
What small teams should check before publishing software
A practical release checklist for package contents, credentials, source maps, access, and rollback, without relying on unverified incident claims. - Digital Growth
Choose a digital business by testing the customer problem
A practical filter for evaluating a digital business idea before building a product, buying software, or committing to a large launch. - Brand Strategy
Build a digital presence that helps people choose your business
Focus your website and online profiles on the information, proof, and contact routes customers need to make a confident decision.
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