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Act 01New offer, taking first clients

An AI sales employee that calls every new lead within a minute

You already pay for leads. This is the salesperson who calls every one of them back in under a minute, at 11 pm and on Sundays, and never lets one go cold.

Brand Bakery builds AI employees with their own computer, email, phone and WhatsApp. The lead role calls every new enquiry within a minute, in Hindi, English and other Indian languages, qualifies it, books the visit and follows up. You approve what matters. A build fee plus a monthly fee; the AI Receptionist starts at ₹9,000 a month.

Hire your first AI employeeWatch the demo
  • Phone calls
  • WhatsApp Business API
  • Email
  • Browser and desktop apps
  • CRMs and spreadsheets
  • Calendars

Act 02The demo

Watch one work a shift

A call comes in after hours. The employee answers, books, confirms on WhatsApp and hands the one thing it may not decide to a person. Every step lands in the log.

Illustrative demoAI receptionist · Example: a clinic front desk, after hours
Finished
Incoming callCall ended · 01:21

Call recording notice played

AI employeeHello, thanks for calling. This call is recorded. How can I help?

CallerHi, can I book a check-up for tomorrow morning?

AI employeeOf course. I have 10:30 or 11:15 tomorrow. Which suits you?

Caller11:15. Sorry, am I talking to a person?

AI employeeI am an AI assistant for the clinic. A person on the team can call you back whenever you like.

CallerThat is fine. 11:15, please.

AI employeeDone. You are booked for 11:15 tomorrow. I am sending the details on WhatsApp now.

>_Activity logEvery action recorded

9:42 pmBooked tomorrow, 11:15, in the clinic calendar

9:43 pmSent booking details on WhatsApp, approved template

9:46 pmDiscount request is outside the written limits. Handed to the front desk with the full conversation

9:47 pmAdded to the end-of-day summary for the team

On your workflow

See it on a call

We show you what it does on your own workflow, before you pay for a monthly plan.

Book a discovery call

A scripted example of how an AI receptionist works. Not a recording, and not a real customer.

Sample calls

Now hear one on the phone

9 staged calls across Indian businesses, in English, Hindi, Hinglish, Tamil and Marathi. The voices are synthetic and the businesses invented, but each call follows the rules a real one does: recording notice, honest about being an AI, and a person for anything outside its limits.

Sample callInboundHinglish

Books a check-up after hours

Dental clinic · Smile Studio Dental (invented)

A patient calls at night with tooth pain. The receptionist triages, books the slot, says it is an AI when asked and passes the price question to the front desk.

What it did

  • Recording notice given at the start
  • Triage noted: tooth pain for 2 days, no swelling
  • Said it is an AI when asked, offered a person
  • Price question passed to the front desk
  • Booked tomorrow 5:00 pm with Dr Mehta in the clinic calendar
  • Confirmation sent on WhatsApp (approved template)

Voice: Sarvam Bulbul, Priya. Scripted and synthetic: not a recording, not a real customer.

Transcript
  1. नमस्ते, Smile Studio Dental में आपका स्वागत है। ये call quality के लिए record हो रही है। बताइए, मैं आपकी क्या help कर सकती हूँ?Hello, welcome to Smile Studio Dental. This call is recorded for quality. How can I help?
  2. हाँ hello, मुझे कल के लिए एक appointment चाहिए था। दाँत में थोड़ा दर्द है।Hi, I need an appointment for tomorrow. I have some tooth pain.
  3. ज़रूर। दर्द कब से है, और क्या सूजन भी है?Of course. How long have you had the pain, and is there any swelling?
  4. दो दिन से है, सूजन नहीं है।Two days. No swelling.
  5. ठीक है। कल Doctor Mehta के पास सुबह साढ़े दस या शाम पाँच बजे का slot खाली है। आपको कौन सा ठीक लगेगा?Alright. Dr Mehta has 10:30 am or 5 pm free tomorrow. Which suits you?
  6. शाम पाँच बजे। वैसे, मैं किसी इंसान से बात कर रहा हूँ?5 pm. By the way, am I talking to a person?
  7. नहीं, मैं clinic की AI assistant हूँ। आप चाहें तो front desk की team आपको सुबह call back कर सकती है।No, I am the clinic’s AI assistant. If you like, the front desk team can call you back in the morning.
  8. नहीं, कोई बात नहीं। पाँच बजे book कर दीजिए। और root canal का कितना खर्चा होता है?No, that’s fine. Book 5 pm. And how much does a root canal cost?
  9. Root canal का खर्चा doctor check-up के बाद ही बता पाएँगे, तो मैंने आपका सवाल front desk के लिए note कर लिया है। Booking के लिए अपना पूरा नाम बता दीजिए?The doctor can only quote for a root canal after the check-up, so I have noted your question for the front desk. May I have your full name for the booking?
  10. Rohan Verma.
  11. धन्यवाद Rohan जी। कल शाम पाँच बजे Doctor Mehta के साथ आपका appointment book हो गया है। Details मैं WhatsApp पर भेज रही हूँ। अगर दर्द बढ़ जाए तो इसी number पर call कीजिए। Take care!Thank you, Rohan. You are booked with Dr Mehta at 5 pm tomorrow. I am sending the details on WhatsApp. If the pain gets worse, call this number. Take care!

Act 03The idea

Not an AI strategy. A colleague.

Most businesses don't need "an AI strategy". They need someone to call back the lead who enquired at 11 pm, chase the pending invoice, and confirm tomorrow's bookings before the front desk opens. We build that someone as software, around your business and your rules.

Brand Bakery maps the job with you, builds it, connects it to your phone line, WhatsApp, email and software, trains it on your price lists and FAQs, then runs it after launch. You approve anything that matters before it goes out. Every action is logged.

Act 047 roles

Hire for a role, not a robot

Start with the job that costs you most when it slips: the clinic call nobody picked up, the property lead that went cold overnight, the fee nobody chased. Each employee does one role, shaped around how you already work.

See the sales employee in your industry

Act 05How it works

Five steps from brief to shift

We build it around your workflow. You test it before any customer hears it. Then we keep running it with you, month after month.

Start with a discovery call

  1. Discover

    We sit with you and write down exactly what the role does today: which calls and messages it handles, which tools it uses, what it may promise, and where a human must step in.

  2. Build

    We build your employee from scratch around your workflows and connect it to the phone line, WhatsApp, email and software it needs. The written limits on what it may say and do are part of the build.

  3. Train

    We train it on your material: price lists, FAQs, scripts, past conversations, your tone of voice. Then you test it, correct it and approve it before a single real customer talks to it.

  4. Deploy

    It goes live with its own credentials, permissions for each action, an approval queue for anything sensitive, and a full activity log. We start with inbound and opted-in conversations.

  5. Run

    We run it with you. A monthly plan covers running costs, monitoring, and retraining as your offers, prices and processes change, so it stays accurate.

Act 06Honest limits

What it can do. What it will not.

It can

  • Operate a computer: browsers and desktop apps, forms, spreadsheets and your CRM.
  • Make and receive phone calls.
  • Send and answer WhatsApp messages and email.
  • Follow up with leads and customers on a schedule you set.
  • Schedule appointments and meetings.
  • Collect information and write it into your systems.
  • Negotiate within limits you set, such as a discount ceiling.
  • Hand over to a person, with the full conversation, the moment something is outside its limits.

It will not

  • Promise anything you have not approved in writing.
  • Go beyond the discount, payment and refund limits you set.
  • Pretend to be human. It says it is an AI assistant when asked.
  • Cold call lists. Outbound calling to cold lists is out of scope until your telecom registration is in place.
  • Make legal, medical or financial judgements for you.
  • Replace your whole team. It takes repeat work off your team so they can spend time on the work only people can do.

Act 07Safety and limits

Built to be trusted on day one

Indian rules for calls, messages and personal data are part of the build, not an afterthought. Here is what protects your customers, and you.

Every employee ships with

  • Says it is an AI assistant when askedAlways on
  • Call recording notice at the startAlways on
  • Discount ceiling when negotiatingSet by you
  • Refunds beyond your rulesGo to a person
  • Sensitive actionsWait for approval
  • Outbound calls to cold listsOff until DLT registration
  • Written limits

    Written limits, and a person for everything beyond them

    Every employee gets written limits: what it may promise, the discount ceiling when it negotiates, your payment and refund rules. Anything beyond them goes to a human on your team. Setting these limits is part of the setup, not an extra.

  • Approval queue

    You approve what matters

    Sensitive actions wait in an approval queue until a person says yes. Each employee has its own credentials and permissions per action, and heartbeats show whether it is working. You can see an audit log of everything it did.

  • AI disclosure

    It tells people it is an AI

    Your AI employee says it is an AI assistant when asked, and call recording is announced at the start of the call. That protects your customers, and it protects you.

  • TRAI and DLT

    Built for TRAI and DLT rules

    Promotional and service calls and messages in India fall under TRAI commercial communication rules: sender registration on the DLT platform, consent, and approved number series. We start with inbound conversations and opted-in follow-ups, and we move to outbound only once your registration is in place.

  • WhatsApp Business API

    Official WhatsApp Business API only

    WhatsApp runs through an official WhatsApp Business API provider, with approved templates for messages that go out after the 24-hour window. No unofficial workarounds that put your number at risk.

  • DPDP Act

    Your customers' data, handled under the DPDP Act

    The Digital Personal Data Protection (DPDP) Act applies to every call and chat your employee handles. Brand Bakery acts as your processor, and a short data processing agreement goes into every contract.

  • No overclaiming

    We promise only what the demo shows

    We will not tell you it replaces your whole team. We show you what it does, on your workflow, before you pay for a monthly plan.

This page explains how we set employees up. It is not legal advice, so check your own situation.

Act 08Proof

Our studio runs on them

You can see it working here first. Brand Bakery runs on a team of seven AI employees that find leads, write copy, design, ship code and talk to prospects, with Abhishek approving the decisions.

Abhishek Kumar Human

Sets the direction, talks to every client and approves what ships.

  • AI

    Bali

    Chief of staff

    Breaks every ask into tasks, gives each one to the right teammate and tracks where it stands.

    Wrote 113 of the first 181 commits to our own operations dashboard, the Brand Bakery Hub.

  • AI

    Viren

    Engineering

    Writes, tests and deploys the code. Every production release goes through him.

    Wrote 38 of the first 181 commits to the Hub, and built our private client-feedback pages in two days with about 90 tests.

  • AI

    Mira

    Motion and design

    Designs the screens, visuals and animated previews, like the Arzi rounds.

    Gets alerted when a client edits a design in BB Studio.

  • AI

    Reet

    AI video studio

    Makes the videos, voiced in Indian languages through Sarvam.

  • AI

    Tara

    Content and copy

    Writes Brand Bakery's words and checks every claim.

    Writes for the Pulse articles on this site.

  • AI

    Leo

    Prospects and research

    Finds businesses we can help, and researches them first.

    Imports leads into the Hub's outreach pipeline, where each one is scored before Bali approves it.

  • AI

    Aria

    Brand communication and sales

    The one who talks to leads and books them in with Abhishek.

    The only role in the Hub's outreach pipeline allowed to contact a lead, and only after approval.

  • Your first AI employeeBuilt the same way as ours: its own job, its own permissions, its own log, and a person approving what matters.Start with a call

Bali, Viren, Mira, Reet, Tara, Leo and Aria are software, built and supervised by Brand Bakery. None of them can sign a contract, set a price or push to a live site without Abhishek's approval.

Meet our own AI team

Act 09Pricing

One build. One monthly fee.

A one-time build fee plus a monthly fee. Weigh it against the salary of the person you would otherwise hire, not against a chatbot subscription.

One-time build

On request

  • Mapping the job with you
  • Building and connecting the employee to your phone line, WhatsApp, email and software
  • Training on your material
  • Written limits for what it may promise, discount ceilings and refund rules
  • Testing with you before it goes live

Every month

On request

  • Running costs for the employee
  • Monitoring and a full activity log
  • Retraining when your offers or processes change
  • A monthly review with you

Starting smaller? The AI Receptionist answers your calls and WhatsApp for a flat ₹9,000 a month, with 1,000 minutes included and ₹7 a minute after that. See the AI Receptionist

Telephony, WhatsApp provider and model usage costs are shown separately so you see exactly what you pay for.

Get a quote for your role

We quote after a short call, so the price matches the role.

Act 10Questions

Asked often

If yours is not here, ask it on a call. We answer plainly.

What is an AI employee?

Software built to do one job in your business: the computer and phone work a person does today, such as answering calls, replying on WhatsApp, following up leads and updating your CRM. It works within limits you write down and hands everything else to a person.

Will it replace my team?

No, and we will not promise that. It takes the repetitive calls, messages and data entry off your team, so they spend their day on the work that needs a person. Anything that needs judgement goes to them.

How much does it cost?

The AI sales employee is a one-time build fee plus a monthly fee, quoted after a short call because every sales process is different. The AI Receptionist is a flat ₹9,000 a month with 1,000 minutes included, then ₹7 a minute.

How does it compare with hiring a salesperson?

Compare it with a salary, because it does a salesperson's calling work. It picks up every lead within a minute, at any hour, takes no leave and logs every call. Your salespeople spend their time on site visits and closing instead of dialling.

Will customers know they are talking to an AI?

Yes, if they ask. The employee says it is an AI assistant when asked, and call recording is announced at the start of every call.

Is it legal to use AI for calls and WhatsApp in India?

Yes, when it is done properly. Calls and messages follow TRAI commercial communication rules, including DLT registration and consent. WhatsApp runs through the official Business API with approved templates. This is not legal advice, so check your own situation.

How is my customers' data protected?

The DPDP Act applies to every call and chat your employee handles. Brand Bakery acts as your processor, each employee has its own scoped login, and every action is written to an audit log. A data processing agreement goes into every contract.

New offer, taking first clients

Hire your first AI employee

Start with the one job that slips most often. We map it with you, build it, and you test it before a single real customer talks to it.

Start with a discovery callBrowse the roles