Act 01For solar installers
Every rooftop solar lead called and qualified in a minute
For rooftop solar installers and EPC firms, Brand Bakery builds an AI sales employee that calls every new enquiry from IndiaMART, Google and your website within a minute. It asks the monthly bill, roof type, ownership and load, explains subsidy steps you approve, books the site survey and follows up. Build fee plus monthly fee.
Act 02How leads reach you today
Half your leads are curious. You still have to call them all.
Your enquiries come from IndiaMART, Google ads and your website. Homeowners read about the subsidy, fill in three forms and wait to see who calls. Some have a shaded roof, some rent the house, some just want to know the price.
Your sales and survey team cannot call everyone the same hour. The serious buyer with a large bill and a clear roof waits behind the curious ones.
- IndiaMART
- Google search ads
- Google Business Profile
- Your website form
- Meta lead ads
- Referrals
Where leads slip away
- IndiaMART leads shared with several sellers go to whoever calls first
- Surveyors drive to roofs that were never suitable
- Subsidy questions eat your team's afternoons
- Quotes are sent and never followed up
- Commercial leads get the same slow treatment as small homes
Act 03AI sales employee
No lead goes unanswered
A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.
- Calls within a minute
- Qualifies
- Books the visit
- Follows up
- Logs it
Its own computer
Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.
Its own phone line
Calls each new lead within a minute of the enquiry, announces that the call is recorded and says it is an AI when asked.
Its own WhatsApp
Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.
Its own email
Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.
Pricing
Priced like a hire
A one-time build fee plus a monthly fee, quoted after a short call. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off.
- AI sales employeeBuild fee plus monthly fee, quoted after a call
- Only need calls answered?AI Receptionist, ₹9,000 a month. 1,000 minutes included, then ₹7 a minute.
- Website too?Signature Website from ₹1.2 lakh
- TaxBrand Bakery is not registered for GST, so invoices carry no GST.
Act 04Hour by hour
A shift on your leads
An illustration of how the employee works for solar installers, not results from a client.
7:50 am
An IndiaMART buy lead arrives for a 5 kW home system. Within a minute the employee calls, mentions the recording, and asks about the monthly electricity bill.
7:56 am
It records the bill range, an owned flat roof with no shade, the sanctioned load and the area, then books a site survey for Thursday and sends the details on WhatsApp.
12:40 pm
A homeowner asks how the subsidy works. The employee explains the steps from your approved notes, and sends a question about their specific case to your team.
3:10 pm
A factory owner enquires about a large rooftop system. The employee qualifies it and passes it straight to your commercial head.
Day 5
A homeowner who received a quote gets one approved follow-up. A "too expensive right now" is noted, with the reason, for your team.
Illustrative Times, names and events are examples of how the employee works.
Act 05Qualifying and hand-over
What it asks. When you take over.
Questions it qualifies on
- Home, housing society, shop or factory
- Average monthly electricity bill
- Roof type, shade-free area and ownership
- Sanctioned load and electricity distributor
- Interest in the subsidy, a loan or EMI
- A good time for a site survey
A person steps in when
- Technical design and the final system size
- Subsidy and net-metering paperwork beyond your approved notes
- Commercial and industrial projects
- Price negotiation beyond your ceiling, or a complaint
Rules it never breaks
- Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
- Says it is an AI assistant whenever someone asks.
- Announces at the start of every call that it is recorded.
- Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
- Handles personal data under the DPDP Act, with a data processing agreement in your contract.
Act 06Works well with
The rest of the kitchen
Leads are only as good as the page and the follow-up around them. These fit alongside the sales employee.
Act 07Questions
Asked often
Straight answers. If yours is not here, ask it on a call.
Can it work my IndiaMART leads?
Yes. It reads new buy leads and enquiries from the IndiaMART lead emails you already get, and calls each buyer within a minute.
Will it promise subsidy amounts?
No. It explains the steps you approve and says the final amount depends on the scheme rules and the system. Specific cases go to your team.
Can it tell if a roof is suitable?
It asks the questions that rule out obvious misfits, such as shade, roof ownership and space. The final call is always your surveyor's.
Which languages does it speak?
Hindi, English and other Indian languages, so it can talk to homeowners in the language they use at home.
Does it make cold calls?
No. It calls only people who asked to be contacted, it announces that calls are recorded, and it says it is an AI when asked.
What does it cost?
A one-time build fee plus a monthly fee, quoted after a short call. Weigh it against a telecaller's salary and the survey trips it saves.
Solar installers
Send surveyors only to roofs that fit
Tell us where your solar leads come from and how they are qualified today. Abhishek maps it with you on a call, then quotes a build fee and a monthly fee in writing.