Act 01For real estate
Call every property lead before the next broker does
For developers and brokers, Brand Bakery builds an AI sales employee that calls every new property lead within a minute, from portals and Meta ads alike. It asks budget, configuration, location and timeline in Hindi or English, books the site visit, follows up and logs it. Build fee plus monthly fee, quoted after a call.
Act 02How leads reach you today
You pay for the lead. Whoever calls first gets it.
You buy a package on 99acres, MagicBricks or Housing.com and run Meta lead ads for each launch. The enquiries come in at 11 pm, during a site visit, on Sunday afternoon. The same buyer has often enquired on three other listings that evening.
Your sales team calls back when they can. By then the buyer has spoken to someone else, or simply does not pick up an unknown number the next morning.
- 99acres
- MagicBricks
- Housing.com
- Meta lead ads
- Your project website
- Missed calls on hoardings
Where leads slip away
- Night and weekend enquiries wait until the office opens
- The same lead is shared with other brokers on the portal
- Callers waste time on people who were only browsing
- Follow-ups depend on someone remembering to make them
- Nobody can say which portal or ad actually produced visits
Act 03AI sales employee
No lead goes unanswered
A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.
- Calls within a minute
- Qualifies
- Books the visit
- Follows up
- Logs it
Its own computer
Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.
Its own phone line
Calls each new lead within a minute of the enquiry, announces that the call is recorded and says it is an AI when asked.
Its own WhatsApp
Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.
Its own email
Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.
Pricing
Priced like a hire
A one-time build fee plus a monthly fee, quoted after a short call. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off.
- AI sales employeeBuild fee plus monthly fee, quoted after a call
- Only need calls answered?AI Receptionist, ₹9,000 a month. 1,000 minutes included, then ₹7 a minute.
- Website too?Signature Website from ₹1.2 lakh
- TaxBrand Bakery is not registered for GST, so invoices carry no GST.
Act 04Hour by hour
A shift on your leads
An illustration of how the employee works for real estate, not results from a client.
11:04 pm
A buyer submits a Meta lead form for your 3BHK launch. Within a minute the employee calls: "Namaste, aapne abhi 3BHK ke liye enquiry ki thi." It mentions the call is recorded.
11:09 pm
Budget, configuration, loan need and move-in timeline are recorded in your CRM. The buyer picks Saturday 11 am for a visit, and gets the location pin on WhatsApp.
9:30 am
Your team opens the CRM to six tagged leads, two site visits booked and one lead marked "investor, wants rental yield", ready for a person.
4:15 pm
A portal lead asks for a better rate on a unit. The employee shares the offer you approved and passes anything beyond it to your sales head.
Saturday
At 9 am the employee confirms the visit on WhatsApp. When a buyer cancels, it offers the next two open slots instead.
Illustrative Times, names and events are examples of how the employee works.
Act 05Qualifying and hand-over
What it asks. When you take over.
Questions it qualifies on
- Buying to live in or to invest?
- Budget range, and whether a home loan is needed
- Configuration: 2BHK, 3BHK, plot or commercial
- Preferred location or micro-market
- Ready to move or under construction, and when they want possession
- When they can come for a site visit
A person steps in when
- The buyer wants a price or payment plan beyond what you approved
- Legal, title, RERA or documentation questions
- The buyer is ready to book a unit and wants your team
- A caller is upset or asks for a person
Rules it never breaks
- Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
- Says it is an AI assistant whenever someone asks.
- Announces at the start of every call that it is recorded.
- Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
- Handles personal data under the DPDP Act, with a data processing agreement in your contract.
Act 06Works well with
The rest of the kitchen
Leads are only as good as the page and the follow-up around them. These fit alongside the sales employee.
Act 07Questions
Asked often
Straight answers. If yours is not here, ask it on a call.
Can it pick up leads from 99acres, MagicBricks and Housing.com?
It works from the lead emails and notifications those portals already send you, and from Meta lead forms. We confirm each source on the discovery call.
Will it cold call people who never enquired?
No. It calls only people who asked to be contacted: a portal enquiry, an ad form, a website form or a missed call. Cold lists are out of scope.
Will buyers know they are talking to an AI?
Yes, whenever they ask. It also announces at the start of each call that the call is recorded.
Can it negotiate on price?
Only inside the offers and ceiling you write down, such as a festive scheme or a waived charge. Anything beyond that goes to your sales head with the full conversation.
Which languages does it speak?
Hindi, English and other Indian languages, so it can match the buyer. We set it up in the languages your buyers actually use.
What does it cost?
A one-time build fee plus a monthly fee, quoted after a short call. Compare it with a sales caller's salary. If you only need calls answered, the AI Receptionist is ₹9,000 a month with 1,000 minutes included, then ₹7 a minute.
Real estate
Stop paying for leads nobody calls
Tell us where your property leads come from and how your team follows up today. Abhishek maps it with you on a call, then quotes a build fee and a monthly fee in writing.