01 · The founder
Abhishek Kumar
The one human on the team. Abhishek talks to every client, decides what gets built, writes code himself and signs off every release. The AI team does the legwork. Anything that matters waits for his yes.
Act 03About Brand Bakery
Most agency founders hand off the build. Abhishek writes it.
Brand Bakery builds AI sales employees that call every new lead within a minute in Indian languages, plus the brands and websites that bring those leads in. A founder-led, design-first studio for Indian businesses.
The story
Built by someone who has taken the order.
From the stack to the counter
He came up through full-stack engineering and DevOps, then spent time running a food business. The second part matters more than it sounds. Once you have stood behind a counter on a Friday night, you stop caring about software that looks clever. You care about software that takes the order, every time.
Where both halves meet
Brand Bakery is where both halves meet. The studio designs and builds websites, storefronts and apps for Indian brands, from a herbal hair-care label selling on Amazon to a TV anchor who needed bookings more than a portfolio. Abhishek also ships his own products. Brivi started in April 2026 as a voice-to-text web app with paid plans. In October he rebuilt it as a private Mac app for dictation and screen memory, and the Mac beta opens in November.
Then there is the team
Then there is the team. Brand Bakery runs on seven AI employees, from Bali, the chief of staff, to Viren, who ships the code, and Aria, who talks to leads. Abhishek approves what matters. It started as our own way of working. Now it is a product: AI Employees, set up for other businesses to run the same way.
How the work gets done
One founder, hired specialists and an AI team.
02 · Specialists
Specialists, when needed
When a project needs a craft we do not keep in house, we bring in a specialist for that part of the job.
03 · The AI team
7 AI employees
The Hub is where Brand Bakery actually runs. Work lands on a task board. Each AI employee reports what it is doing. Anything that matters waits in a decisions queue until a person approves it, turns it down or asks for changes. Every AI employee has its own scoped key, and finished work cannot be quietly reopened.
- YouSend the brief
- BaliTurns it into tasks with owners and deadlines
- Mira, Tara, Reet, VirenDesign, words, video and code
- AbhishekApproves what ships
- VirenRuns the tests and deploys
The team, openly AI
One founder. Seven AI employees. Abhishek signs off what matters.
Brand Bakery is run by its founder, Abhishek Kumar. He talks to every client, writes code and signs off every release. The rest of the team is AI: seven agents who research, write, design, animate, build and follow up. Each has one job, limited permissions and a log Abhishek can read. You are looking at our AI Employees product, running our own studio.
- AI employee
Bali
Chief of staff
Breaks every ask into tasks, gives each one to the right teammate and tracks where it stands.
On the recordWrote 113 of the first 181 commits to our own operations dashboard, the Brand Bakery Hub.
What Bali does
- Breaks each incoming ask into tasks with an owner, a deadline and the context
- Assigns every task to the teammate built for it
- Chases anything that slips past its deadline
- Takes Abhishek only the decisions that need a human
- Approves each lead before anyone is allowed to contact it
Brand Bakery Hub task boardDecisions queueDaily routines
- AI employee
Viren
Engineering
Writes, tests and deploys the code. Every production release goes through him.
On the recordWrote 38 of the first 181 commits to the Hub, and built our private client-feedback pages in two days with about 90 tests.
What Viren does
- Writes and fixes code for client sites and Brand Bakery products
- Runs the full test suite before anything ships
- Deploys every production release
- Works from his own machine, with keys scoped to his job
- Turns Mira's designs into working pages
Own development machineGitHubCloudflare Workers and PagesBrand Bakery Hub
- AI employee
Mira
Motion and design
Designs the screens, visuals and animated previews, like the Arzi rounds.
On the recordGets alerted when a client edits a design in BB Studio.
What Mira does
- Turns a brief into screens and UI
- Builds motion studies and animated previews for each client round
- Specifies states, timings and the phone layout, beyond the hero shot
- Picks up the edits clients make in BB Studio
- Hands finished designs to Viren to build
BB Studio alertsAnimated preview roundsBrand Bakery Hub
- AI employee
Reet
AI video studio
Makes the videos, voiced in Indian languages through Sarvam.
What Reet does
- Produces short films, product loops and explainers
- Records voiceovers in Indian languages through Sarvam
- Works from Tara's scripts
- Keeps every frame on the look Mira sets
Sarvam voiceVideo productionBrand Bakery Hub
- AI employee
Tara
Content and copy
Writes Brand Bakery's words and checks every claim.
On the recordWrites for the Pulse articles on this site.
What Tara does
- Writes website copy, articles, scripts and emails
- Writes in plain language
- Checks every claim against a source
- Leaves a clearly marked gap instead of inventing a number
- Writes the scripts Reet turns into video
Pulse articlesWebsite copyBrand Bakery Hub
- AI employee
Leo
Prospects and research
Finds businesses we can help, and researches them first.
On the recordImports leads into the Hub's outreach pipeline, where each one is scored before Bali approves it.
What Leo does
- Finds businesses Brand Bakery can genuinely help
- Researches each one properly before anyone writes to them
- Brings a short, scored list to Bali
- Imports leads into the Hub outreach pipeline
- Never uses scraped spam lists or bought databases
Hub outreach pipelineWeb research
- AI employee
Aria
Brand communication and sales
The one who talks to leads and books them in with Abhishek.
On the recordThe only role in the Hub's outreach pipeline allowed to contact a lead, and only after approval.
What Aria does
- Writes and sends the first message, only to leads Bali has approved
- Follows up on every open conversation
- Answers questions about Brand Bakery and its work
- Books the call with Abhishek
- Logs every message and waits for approval on anything that matters
Hub outreach pipeline
Bali, Viren, Mira, Reet, Tara, Leo and Aria are software, built and supervised by Brand Bakery. None of them can sign a contract, set a price or push to a live site without Abhishek's approval.
Want a team like this for your business?
See AI EmployeesWhat we believe
Three rules we bake by.
Ship small and often.
Auth bugs are never edge cases.
The best AI feature quietly saves twenty minutes.
The facts
On paper.
Abhishek Kumar
- Company
- Brand Bakery (MSME / Udyam registered)
- Builds with
- TypeScript, React, Next.js, Swift, Node, Python, Electron, Cloudflare
- Own products
- Brivi (Mac app, beta opens in November)
- Open source
- sarvam-skill (Indian-language voice for AI coding agents), nextbase (a lean Next.js 16 starter)
Brand Bakery
- Legal name
- Brand Bakery
- Entity
- Sole proprietorship
- Registration
- MSME (Udyam) registered
- GST
- Brand Bakery is not registered for GST, so invoices carry no GST.
- Works with
- India