Act 01For coaching and education
Every admission enquiry called back while the parent still cares
For coaching centres and institutes, Brand Bakery builds an AI sales employee that calls every admission enquiry within a minute, from Justdial, Shiksha, Meta ads or your website. It asks the course, class and batch, answers fee questions you approve, books the demo class and follows up with parents. Build fee plus monthly fee.
Act 02How leads reach you today
Admission season is loud. Enquiries get buried.
Your enquiries come from Justdial, Shiksha, Meta ads and your own website, and most of them arrive in the evening when a parent finally sits down to compare options. The same parent has asked three other institutes the same questions.
Your counsellors are in class or on the front desk. By the time someone calls back, the student has already sat a demo class somewhere else.
- Justdial
- Shiksha
- Meta lead ads
- Google search
- Your website form
- Walk-in callbacks
Where leads slip away
- Evening and Sunday enquiries wait for the next working day
- Counsellors repeat the same fee and batch answers all day
- Demo class no-shows are never followed up
- Parents who said "after results" are forgotten by then
- Nobody knows which listing or ad produced admissions
Act 03AI sales employee
No lead goes unanswered
A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.
- Calls within a minute
- Qualifies
- Books the visit
- Follows up
- Logs it
Its own computer
Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.
Its own phone line
Calls each new lead within a minute of the enquiry, announces that the call is recorded and says it is an AI when asked.
Its own WhatsApp
Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.
Its own email
Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.
Pricing
Priced like a hire
A one-time build fee plus a monthly fee, quoted after a short call. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off.
- AI sales employeeBuild fee plus monthly fee, quoted after a call
- Only need calls answered?AI Receptionist, ₹9,000 a month. 1,000 minutes included, then ₹7 a minute.
- Website too?Signature Website from ₹1.2 lakh
- TaxBrand Bakery is not registered for GST, so invoices carry no GST.
Act 04Hour by hour
A shift on your leads
An illustration of how the employee works for coaching and education, not results from a client.
8:40 pm
A parent fills in a Shiksha enquiry for the Class 11 JEE batch. Within a minute the employee calls, mentions the recording, and asks about the student and the board.
8:46 pm
The parent asks about fees and instalments. The employee answers from the fee sheet you approved and books Saturday's demo class, with the address on WhatsApp.
10:00 am
Your counsellor opens the CRM to the evening's enquiries, each tagged by course, class and preferred batch, with demos already booked.
2:30 pm
A parent asks for a bigger scholarship than your rules allow. The employee says a counsellor will call, and passes it on with the full conversation.
Sunday
Students who missed the demo get one friendly WhatsApp with the next two slots. A "not this year" is noted, and the follow-ups stop.
Illustrative Times, names and events are examples of how the employee works.
Act 05Qualifying and hand-over
What it asks. When you take over.
Questions it qualifies on
- Which course or exam: board, JEE, NEET, CA, languages or skills
- Current class, board and school
- Online, offline or hybrid, and which branch
- Preferred batch timing
- Who decides: the student, a parent or both
- A convenient slot for a demo class or counselling session
A person steps in when
- A scholarship or fee concession beyond your written rules
- A parent wants to meet a counsellor or the director
- Questions about results, rankings or guarantees
- Anything about a student's wellbeing, or a complaint
Rules it never breaks
- Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
- Says it is an AI assistant whenever someone asks.
- Announces at the start of every call that it is recorded.
- Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
- Handles personal data under the DPDP Act, with a data processing agreement in your contract.
Act 06Works well with
The rest of the kitchen
Leads are only as good as the page and the follow-up around them. These fit alongside the sales employee.
Act 07Questions
Asked often
Straight answers. If yours is not here, ask it on a call.
Can it handle the admission season rush?
Yes. It calls each new enquiry within a minute, however many arrive that evening, and it does not get tired of the fee question. Your counsellors get the leads that are ready to talk.
Will it promise results or ranks?
No. It never promises marks, ranks or selections. It shares only the facts you approve, such as faculty, batch sizes and schedules, and passes anything else to a counsellor.
Can it talk to parents in Hindi?
Yes. It speaks Hindi, English and other Indian languages, and can switch when the parent does.
Does it call students who never enquired?
No. It calls only people who asked to be contacted, through Justdial, Shiksha, an ad form, your website or a missed call. Every call announces that it is recorded.
Can it chase fee instalments too?
That is a separate role, the AI collections employee. It sends polite reminders on the schedule you set and hands disputes to your accounts team.
What does it cost?
A one-time build fee plus a monthly fee, quoted after a short call. Weigh it against a counsellor's salary. If you only need calls answered, the AI Receptionist is ₹9,000 a month with 1,000 minutes included, then ₹7 a minute.
Coaching and education
Fill the demo class before results day
Tell us where your enquiries come from and how your counsellors follow up today. Abhishek maps it with you on a call, then quotes a build fee and a monthly fee in writing.