Act 01Pulse · Digital Growth
Digital Growth, fresh out.
Strategies and frameworks for growing businesses through digital channels.
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20 articles on Digital Growth
- Digital Growth
Festive sales 2026: what the first-week numbers mean for small brands
Unicommerce's data for the first week of the 2026 festive season shows orders up 31%, quick commerce up 85%, brand websites up 27% and Tier 3 towns at 42% of orders. What that means for a small brand selling online, before Diwali and after. - Digital Growth
Diwali 2026: how small businesses should handle enquiries over the festive week
Diwali falls on Sunday 8 November 2026, and many businesses close for three to five days around it. Enquiries don't stop. A short plan for holiday hours, auto-replies, a callback list and the week after, so festive leads aren't lost. - Digital Growth
Should your website have Hindi pages? When a second language is worth it
Google's AI Mode answers in Hindi and other Indian languages, and many customers search that way. When Hindi or regional-language pages are worth building, and how to do them so Google can find them. - Digital Growth
Google Business Profile video verification: how to pass it the first time
Most new Google Business Profiles in India now get asked for a video. What Google wants to see, what makes it fail, and what service-area businesses without a shopfront should film. - Digital Growth
How much does a website cost in India in 2026? What actually changes the price
Quotes for a business website in India run from ₹5,000 to well over ₹1.5 lakh. Here is what each price band usually buys, the yearly costs nobody mentions, and how to compare two quotes fairly. - Digital Growth
DPDP rules and your website enquiry form: a practical checklist for small businesses
India's data protection rules apply fully from May 2027, and your contact form is where most small businesses collect personal data. What to change now, in plain language. - Digital Growth
WhatsApp Business API charges from 1 October 2026: what changed for Indian businesses
Customer service replies on the WhatsApp Business Platform are no longer free after the first 1,000 a month. Here is what changed, what it costs in India and how to keep the bill sensible. - Digital Growth
A practical 30-day digital growth plan for a small business
Spend a month improving one offer, one customer journey, and one measurable promotion, with weekly tasks your team can maintain. - Digital Growth
How much can your business afford to pay for a lead?
Estimate a break-even lead cost using contribution per sale and lead-to-sale rate, then leave room for overhead, uncertainty, and profit. - Digital Growth
Test your contact form before spending another rupee on traffic
A hands-on contact-form test covering real inbox receipt, replies, errors, mobile use, accessibility, and lead ownership. - Digital Growth
When a landing page makes more sense than a redesign
Choose between a focused campaign page and a wider website rebuild by identifying where the customer journey actually breaks. - Digital Growth
Seven ownership questions to ask before hiring a website agency
Clarify account ownership, source files, licensing, editing, support, and exit arrangements before your website project begins. - Digital Growth
Track your next campaign without a complicated dashboard
Use consistent campaign links and a simple enquiry log to understand which promotions lead to useful business conversations. - Digital Growth
Google Business Profile basics for service businesses
Check eligibility, represent your service area accurately, and maintain the practical details customers need before they contact you. - Digital Growth
A simpler way to handle WhatsApp enquiries
Set up a clear WhatsApp entry point, useful first questions, and a handoff that keeps promising conversations from getting lost. - Digital Growth
What your business website needs before you run ads
Before buying traffic, verify the offer, mobile journey, enquiry delivery, and measurement with this small-business readiness check. - Digital Growth
Your website looks good. Why aren’t people contacting you?
Find the gap between a polished website and a useful enquiry journey, with a practical review you can run this afternoon. - AI & Tech
Before you add AI: work out what one useful result costs
A practical way to estimate an AI feature’s operating cost, including retries, human review, usage limits, and quality checks. - Digital Growth
Choose a digital business by testing the customer problem
A practical filter for evaluating a digital business idea before building a product, buying software, or committing to a large launch. - Brand Strategy
Build a digital presence that helps people choose your business
Focus your website and online profiles on the information, proof, and contact routes customers need to make a confident decision.
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