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Act 01AI telecaller vs an agency

A telecalling agency, or an AI telecaller on your leads?

Telecalling agencies on IndiaMART list their services at ₹10,000 to ₹35,000 a month, and many sell cold calling. Brand Bakery's AI telecaller calls only people who enquired, within a minute, at any hour you allow, and logs every call in your sheet. It is ₹50,000 to set up, then ₹22,500 a month.

Request a callbackCompare side by side

A telecalling agency

1 shift

the hours you pay the agency for

AI telecaller

1 min

to the first call on a new enquiry, at any hour you allow

Act 02Side by side

Same leads, two ways to call them

The job: call every new enquiry, ask your questions, book the visit and follow up until the lead decides.

The same call, both ways

A short version of the comparison below.
What you compareA telecalling agencyBrand Bakery AI telecaller
Monthly costListed at ₹10,000 to ₹35,000 a month on IndiaMART, depending on hours, callers and volume. Ask what is included₹50,000 to set up, then ₹22,500 a month. Calls only need answering? The AI Receptionist is ₹10,000 a month after a ₹30,000 setup
Who gets calledYour leads, or lists the agency buys or builds. Ask whichOnly people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request
First call to a new leadWhen the lead reaches the agency and a caller is free on the shiftWithin a minute of the enquiry
HoursThe shift you pay forAny hour you allow, every day of the week
Knows your offerLearns it from a brief. Callers change, and the brief goes with themAnswers from the offers and prices you approve, updated when they change
RecordsWhatever report the agency sends, often at the end of the dayEvery call logged with notes in your sheet or CRM as it happens
Your leads' dataShared with the agency's callers. Ask how it is stored and deletedHandled under the DPDP Act, with a data processing agreement in your contract

Sources: IndiaMART tele-servicing listings, checked 21 October 2026; IndiaMART cold calling services listings, checked 21 October 2026. These are prices sellers list on IndiaMART, not quotes. Listings differ in hours, callers and what is included, and some are per hour. Ask any agency for a written scope.

Request a callbackHear a sample call

Act 03Honest limits

Where an agency still fits

An AI telecaller is fast and steady. It is not a closer for every deal, and we will tell you so on the call.

Keep these for

  • A one-off campaign to your existing customers that needs many people for a few weeks
  • Calls that need a person to judge, persuade or negotiate in the moment
  • Work on the ground, such as field visits or document pickup

Act 04How it fits

The setup we recommend

Let the AI telecaller take the first call on every new enquiry within a minute, ask your qualifying questions, book the visit and run the follow-ups. Keep people, yours or an agency's, for the conversations that need judgment, with the notes already in front of them.

Act 05Within the rules

Rules it never breaks

It calls people who asked to hear from you, says it is an AI and follows TRAI's rules for commercial calls.

How calls and data are handled: Data safety

On every call it

  • Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
  • Tells callers it is an AI assistant at the start of every call.
  • Announces at the start of every call that it is recorded.
  • Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
  • Handles personal data under the DPDP Act, with a data processing agreement in your contract.

Act 06Sample call

Hear it on the phone

A staged call with synthetic voices and an invented business, run by the same rules a real one is.

Sample callOutboundMarathi

Qualifies a solar lead in Marathi

Rooftop solar · Suryoday Solar, Pune (invented)

Minutes after a web enquiry, the sales executive calls back in Marathi, sizes the system from the bill, leaves the subsidy amount to the team, books a free survey and leaves price talks to the engineer.

AI demo call

What it did

  • Called back minutes after the web enquiry
  • Qualified: bungalow in Kothrud, bill about ₹4,000 a month
  • Sized a 3 kW system; subsidy amount left to the team
  • Free site survey booked: Saturday 10:00 am
  • Price request passed to the site engineer
  • Survey details sent on WhatsApp

Voice: Sarvam Bulbul, Kavya. Scripted and synthetic: not a recording, not a real customer.

Transcript AI demo call
  1. नमस्कार, मी Suryoday Solar-ची AI assistant बोलतेय. तुम्ही काही मिनिटांपूर्वी आमच्या website-वर rooftop solar-बद्दल विचारलं होतं. हा call record केला जातोय. आत्ता बोलायला वेळ आहे का?Hello, this is the AI assistant from Suryoday Solar. You asked about rooftop solar on our website a few minutes ago. This call is recorded. Is now a good time?
  2. हो, सांगा. Summer-मध्ये माझं electricity bill खूप जास्त येतं.Yes, go ahead. My electricity bill is very high in summer.
  3. समजलं. तुमचं monthly bill साधारण किती येतं, आणि bungalow आहे की flat?I understand. Roughly how much is your monthly bill, and is it a bungalow or a flat?
  4. Kothrud-मध्ये bungalow आहे. Bill साधारण चार हजार रुपये येतं.A bungalow in Kothrud. The bill is about ₹4,000.
  5. मग तुमच्यासाठी तीन kilowatt चा system योग्य राहील. त्याचा खर्च साधारण एक लाख ऐंशी हजार रुपये आहे.Then a 3 kW system would suit you. It costs about ₹1,80,000.
  6. Subsidy चं paperwork तुम्ही बघाल का?Will you handle the subsidy paperwork?
  7. हो, आमची team ते सगळं handle करते. मी free site survey book करू का? माझ्याकडे शनिवारी सकाळी दहा किंवा रविवारी संध्याकाळी चार चा slot आहे.Yes, our team handles all of it. Shall I book a free site survey? I have Saturday at 10 am or Sunday at 4 pm.
  8. शनिवारी सकाळी दहा. Price थोडी कमी होईल का?Saturday at 10. Can the price come down a little?
  9. Price मी स्वतः बदलू शकत नाही. आमचे engineer शनिवारी येतील, आणि ते तुमच्याशी offers बद्दल बोलतील. Details मी आत्ता WhatsApp वर पाठवतेय. धन्यवाद!I can’t change prices myself. Our engineer will come on Saturday and can talk to you about offers. I’m sending the details on WhatsApp now. Thank you!

Act 07Questions

Before you decide

How much does a telecalling agency cost in India?

Sellers on IndiaMART list telecalling services at ₹10,000 to ₹35,000 a month, and some charge by the hour. Prices depend on hours, the number of callers and what is included, so ask for a written scope before you compare.

Is an AI telecaller better than outsourcing telecalling?

For calling new enquiries fast, yes: it calls within a minute, at any hour you allow, and logs every call. For campaigns that need many people or calls that need judgment, an agency or your own team still fits. Many businesses use both.

Can the AI telecaller make cold calls?

No. It calls only people who asked to be contacted: a portal enquiry, an ad form, a website form or a missed call. Cold lists are out of scope.

Will the people it calls know it is an AI?

Yes. Every call starts with the AI saying it is an AI assistant, and a notice that the call is recorded.

What does the AI telecaller cost?

₹50,000 to set up, then ₹22,500 a month. If you only need incoming calls answered, the AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes.

20 minutes

Hear it call your leads

Tell us where your leads come from and who calls them today. Abhishek maps it with you on a 20-minute call, then confirms the scope in writing.

Request a callbackSee the AI sales employee