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Free tool · Leads & sales

Ad Budget Planner

Find out how many leads and customers your ad budget buys, and whether it pays for itself.

  • Free
  • No sign-up
  • Runs in your browser

Ad Budget Planner

Runs in this browser. Nothing you type is sent to us

From your ads manager: amount spent divided by leads. New campaign? Use a cautious guess.

Sale price minus the direct cost of delivering it, before ads.

Left over after ad spend

₹27,600

Every ₹1 you spend on ads brings back ₹1.92 of contribution. Your cost per lead can rise to ₹480 before ads stop paying.

Leads this budget buys
120
Customers from those leads
9.6
Ad cost per customer
₹3,125
Contribution from those customers
₹57,600
Left over after ads
₹27,600

Good to know

How this tool works

Enter your monthly ad budget, cost per lead, close rate and contribution per sale. See leads, customers, ad cost per customer and what is left after ad spend.

  • Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
  • Free to use, with no account and no email gate. Check the output before you publish or print it.
  • Agents and scripts can call it too: POST /api/tools/ad_budget_plan. See the API docs.

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