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Free tool · Leads & sales

Missed Enquiry Cost Calculator

See how much revenue walks away each month from calls, chats and forms nobody answers in time.

  • Free
  • No sign-up
  • Runs in your browser

Missed Enquiry Cost Calculator

Runs in this browser. Nothing you type is sent to us

Calls, WhatsApp messages, form fills and DMs together.

Calls after hours, chats seen the next day, forms nobody opened. Your best honest guess.

What a new customer is worth to you on the first sale.

Revenue at risk each month

₹1,12,500

That is ₹13,50,000 a year, from about 30 missed enquiries and 4.5 sales that never happen.

Missed enquiries
30
Sales they would have become
4.5
Lost revenue a month
₹1,12,500

This assumes a missed enquiry would have closed as often as the ones you answer quickly. Speed matters: in a study of 1.25 million sales leads, firms that tried to reach a lead within an hour were nearly seven times as likely to have a real conversation with the decision maker as firms that waited even an hour longer (Harvard Business Review, 2011).

Good to know

How this tool works

Enter your monthly enquiries, how many go unanswered or get a late reply, your close rate and average sale. See the revenue at risk each month and each year.

  • Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
  • Free to use, with no account and no email gate. Check the output before you publish or print it.
  • Agents and scripts can call it too: POST /api/tools/missed_enquiry_cost. See the API docs.

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Want this done properly?

Tell us about your website, brand or enquiry flow. A person reads every enquiry and replies by email.