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Free tool · Marketing

UTM Link Builder

Tag your campaign links with UTM codes so you can see which ad, post or poster brought the visit.

  • Free
  • No sign-up
  • Runs in your browser

UTM Link Builder

Runs in this browser. Nothing you type is sent to us

For a local shop flyer, try source neighbourhood_flyer, medium print and campaign festive_offer. Keep personal details out of URLs. Your destination needs analytics to report these tags.

Good to know

How this tool works

Build correctly formatted UTM links for Google Analytics. Fill in source, medium, campaign, term and content, with checks as you type and a link to copy.

  • Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
  • Free to use, with no account and no email gate. Check the output before you publish or print it.
  • Agents and scripts can call it too: POST /api/tools/utm_build. See the API docs.

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Tell us about your website, brand or enquiry flow. A person reads every enquiry and replies by email.

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