Free tool · Marketing
Break-even Lead Cost Calculator
Work out the most you can pay for one enquiry, from your margin per sale and how many enquiries turn into sales.
Good to know
How this tool works
- Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
- Free to use, with no account and no email gate. Check the output before you publish or print it.
- Agents and scripts can call it too:
POST /api/tools/lead_cost. See the API docs.
Want it done for you?
The service behind it
Worked through
Guides that use this tool
Each guide runs these numbers for one kind of business, with the moments where enquiries go missing.
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Need more than a tool?
Want this done properly?
Tell us about your website, brand or enquiry flow. A person reads every enquiry and replies by email.