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Act 01Real estate

Judge the portal package by site visits, not leads

Divide what you paid the portal by the site visits it produced, not by the leads. A package that looks costly per lead can be cheap per visit if your team calls fast. Track leads, calls connected, visits and deals for one cycle, then decide whether to renew, change or switch.

Request a callbackHear a sample call

Where to look first

  1. Leads nobody called
  2. Calls that never connect
  3. The wrong listings
  4. Visits that do not happen
  5. Renewal on a hunch

Act 02The pattern

Where package money leaks

Most of the loss happens after the lead arrives, in your own process. These are the leaks to measure first.

  • Leads nobody called

    Enquiries pile up in the portal app and email on busy days. Some never get a call, and the package still counts them as delivered.

    FixEvery lead gets a first call within minutes, and a record that it did.

  • Calls that never connect

    Buyers do not pick up unknown numbers. One try, no answer, and the lead is written off.

    FixA WhatsApp message after the missed call, then two more tries at different times.

  • The wrong listings

    Leads come in for a locality or budget your stock does not match. They are real people, but not your buyers.

    FixNote the listing on every lead, and move slots to the listings that bring visits.

  • Visits that do not happen

    A visit booked midweek for Sunday is forgotten. The package paid for a lead, you paid for the follow-up, and nobody turns up.

    FixA confirmation the day before and a location pin that morning.

  • Renewal on a hunch

    The renewal call comes, the month felt busy, and the package is renewed without a number to judge it by.

    FixDecide on cost per visit and per deal from your own sheet, before the portal's call.

Act 03Your numbers

Cost per visit, not per lead

Take one package cycle. Your portal dashboard gives the leads; your call log and visit register give the rest.

Run your own numbers: Break-even Lead Cost Calculator

An example

Package cost for the cycle
₹60,000
Leads delivered
150
Calls connected
90
Site visits
12
Deals closed
1

That is ₹400 a lead but ₹5,000 a site visit and ₹60,000 a deal. If faster calls lifted visits from 12 to 16 on the same leads, the cost per visit falls to ₹3,750 without spending more.

These are example numbers, not any portal's prices or results. Put your own cycle in the same five rows.

Act 04One sheet

Track one cycle before you renew

Five columns are enough. Fill them for every lead from the day the package starts.

  • Lead date and time, and which listing it came from
  • Time to the first call, and whether it connected
  • Budget, configuration and timeline, asked on the first call
  • Visit booked, visit done, and the reason when it does not happen
  • Deal closed or lost, with the reason in a few words
  • Compare cost per visit across portals and your own ads at the end of the cycle

One row per lead, for one cycle

The columns from the list above, as a sheet. Rows are placeholders.

Act 05Your options

What to change before you switch

Switching portals resets your learning. Try these on the next cycle first.

OptionWhat it fixesWhere it falls short
Renew the same packageKeeps your listings and history in placeSame leaks, same results, unless the follow-up changes
Move slots to other listings or localitiesPuts the package where your stock matches buyersNeeds a cycle of tracking to know which listings bring visits
Shift part of the budget to Meta lead adsLeads only for your projects, not shared on a listingMore browsers who filled the form by mistake, so qualifying matters more
Your own website and Google listingEnquiries that came to you directly, with no rival on the same pageSlower to build, and needs content and reviews over months
Call faster with an AI telecallerCalls every lead within minutes at any hour you allow, retries, qualifies and books visits from the same packageDoes not negotiate or close. ₹50,000 setup, then ₹22,500 a month

Act 06Sample call

Hear it on the phone

A staged call with synthetic voices and an invented business, run by the same rules a real one is.

Sample callOutboundEnglish

Calls a new lead back in minutes

Real estate · Greenfield Homes (invented)

Ten minutes after a web enquiry, the sales executive calls back, qualifies budget and timing, books a site visit and leaves discounts to the sales manager.

AI demo call

What it did

  • Called back 10 minutes after the web form
  • Qualified: to live in, moving in 4 months, budget about ₹1 crore
  • Lead marked Hot in the CRM
  • Discount request passed to the sales manager
  • Site visit booked: Saturday 11:00 am
  • Location pin and brochure sent on WhatsApp

Voice: ElevenLabs, Matilda. Scripted and synthetic: not a recording, not a real customer.

Transcript AI demo call
  1. Hi, this is the virtual assistant from Greenfield Homes. You asked about our two-bedroom apartments in Whitefield about ten minutes ago. This call is recorded. Is now a good time?
  2. Yes, go ahead. I mainly wanted to know the price range.
  3. Two-bedroom homes at Greenfield Whitefield start at ninety-two lakh rupees, and the final price depends on the floor and facing. Is this for you to live in, or as an investment?
  4. To live in. We’re moving from Pune in about four months.
  5. That works well. Our second tower is ready to move into by February. Roughly what budget are you comfortable with?
  6. Around one crore, including registration.
  7. Thank you. A mid-floor, east-facing home would fit that well. Would you like to see the site this weekend? I can do Saturday at eleven, or Sunday at four.
  8. Saturday at eleven. Can you give me a better price if I book on the visit?
  9. I can’t promise a discount myself, but I’ll pass that to our sales manager, Priya. She’ll be at the site on Saturday and can walk you through any current offers.
  10. Okay, fine.
  11. Great. You’re booked for Saturday at eleven. I’m sending the location pin and a floor-plan brochure on WhatsApp now. Have a good day!

Act 07Questions

Asked often

Straight answers. If yours is not here, ask it on a call.

Is a 99acres or MagicBricks package worth it?

It depends on your cost per site visit, not the cost per lead. Track one full cycle: leads, calls connected, visits and deals. If the cost per visit is lower than your other sources, renew and fix the leaks. If not, change listings or move part of the budget.

How much does a portal package cost?

Prices depend on the city, the number of listing slots, their placement and the duration, and they change often. Ask the portal for a written quote with the lead estimate, then judge it by the cost per visit you can reach.

Why are my portal leads not converting?

Usually because of slow first calls, single attempts, or listings that do not match the buyers they attract. Buyers often enquire on several listings at once, so the first broker to call has the advantage. Measure time to first call before blaming the leads.

Can an AI telecaller call 99acres and MagicBricks leads?

Yes. It works from the lead emails and notifications those portals already send you. We confirm each source on the first call before anything is built.

What does the AI telecaller cost?

₹50,000 to set up, then ₹22,500 a month. If you only need incoming calls from listings answered, the AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes, then ₹9 a minute.

20 minutes

Get more visits from the same package

Bring one cycle of portal leads and your visit count. Abhishek works out your cost per visit with you on a 20-minute call and shows where the follow-up leaks.

Request a callbackSee every price