Act 01Coaching
An admission form that parents finish and counsellors can use
Ask only what the first call needs: student name, class, course or exam, the parent's mobile number, preferred centre and batch time. Take the parent's consent when the student is under 18, as the DPDP Act requires. Then call within the hour, while the family is still comparing institutes.
Where to look first
- The long form
- The student's own number
- No class or exam field
- The silent submit
- Consent as an afterthought
Act 02The pattern
Where admission forms fail
Most forms lose families at the same few points, either before they press submit or right after.
The long form
Address, school, marks, father's occupation and a photo, before anyone has spoken to the family. Many close the page halfway.
FixSix fields for the enquiry. The full admission form comes after the counselling call.
The student's own number
A Class 10 student fills the form at night with their own number, and the call reaches a phone in a school bag the next day.
FixAsk for the parent's mobile, and who should be called.
No class or exam field
Counsellors spend the first minutes of every call finding out whether this is a JEE, NEET or Class 9 foundation enquiry.
FixA drop-down for class and course, so the right counsellor calls with the right batch details.
The silent submit
The family presses submit and hears nothing until a call the next afternoon.
FixAn instant WhatsApp confirming the enquiry, and a call within the hour.
Consent as an afterthought
A pre-ticked box, or no consent at all, for a student who is 15.
FixA clear line the parent agrees to, saying who will call and why.
Act 03Your numbers
Count the counsellor's minutes
Every question the form does not ask is asked on the phone, one family at a time.
Run your own numbers: Missed Enquiry Cost Calculator
An example
- Form enquiries in an admission month
- 300
- Minutes per call spent on basic details
- 4
- Counsellor time on basics
- 20 hours
That is 20 hours of counselling time a month spent asking for class, course and centre, time that could go to the families who are ready to book a demo class.
These are example numbers, not figures from any institute. Time a week of your own calls to get the second number.
Act 04The fields
Six fields and one consent line
Keep the enquiry form short. Everything else can wait for the counselling call.
- Student's name, and class or year
- Course or exam: a drop-down such as JEE, NEET, foundation, boards, CUET
- Parent's mobile number, with a tick for WhatsApp on the same number
- Preferred centre, and morning, evening or weekend batch
- Who is filling the form: parent or student
- A consent line the parent agrees to: "[Institute] may call and WhatsApp this number about admissions. You can ask us to stop at any time."
The form, drawn
Act 05Your options
Ways to collect enquiries
Most institutes use more than one. Each should land in the same list, with the time of the enquiry.
Act 06Sample call
Hear it on the phone
A staged call with synthetic voices and an invented business, run by the same rules a real one is.
Answers a parent and registers a scholarship test
Coaching institute · Pinnacle Academy (invented)
A parent asks about JEE coaching. The counsellor explains batches and fees, registers the student for the scholarship test and sets a follow-up for a senior counsellor.
What it did
- Introduced itself as an AI counsellor
- Enquiry logged: JEE, 2-year, offline, class 11
- Fees and instalments quoted from the approved fee sheet
- Registered for Sunday’s scholarship test
- Admit card and syllabus sent on WhatsApp
- Senior counsellor follow-up set for after the result
Voice: Sarvam Bulbul, Neha. Scripted and synthetic: not a recording, not a real customer.
- नमस्ते, Pinnacle Academy में call करने के लिए धन्यवाद। मैं academy की AI counsellor हूँ। बताइए, किस course के बारे में जानना है?Hello, thank you for calling Pinnacle Academy. I am the academy’s AI counsellor. Which course would you like to know about?
- मेरी बेटी class eleven में है। JEE की coaching के बारे में पूछना था।My daughter is in class 11. I wanted to ask about JEE coaching.
- ज़रूर। हमारा दो साल का JEE classroom program weekdays में शाम को चलता है, और weekend batch भी है। वो offline पढ़ना चाहेगी या online?Of course. Our two-year JEE classroom programme runs on weekday evenings, and there is a weekend batch too. Would she prefer offline or online?
- Offline. Fees कितनी है?Offline. What are the fees?
- दो साल के program की fees एक लाख चालीस हज़ार रुपये है, जो चार installments में भर सकते हैं। Scholarship test के आधार पर पचास प्रतिशत तक की छूट भी मिल सकती है।The two-year programme is ₹1,40,000, payable in four instalments. The scholarship test can bring up to 50% off.
- Scholarship test कब है?When is the scholarship test?
- अगला test इस रविवार सुबह दस बजे है, और registration free है। क्या मैं आपकी बेटी का नाम register कर दूँ?The next test is this Sunday at 10 am, and registration is free. Shall I register your daughter?
- हाँ, उसका नाम है अनन्या गुप्ता।Yes, her name is Ananya Gupta.
- हो गया। अनन्या का registration हो गया है। Admit card और syllabus मैं WhatsApp पर भेज रही हूँ। Test के बाद हमारे senior counsellor result के साथ आपको call करेंगे।Done, Ananya is registered. I’m sending the admit card and syllabus on WhatsApp. After the test, our senior counsellor will call you with the result.
- ठीक है, thank you.Okay, thank you.
Act 07Questions
Asked often
Straight answers. If yours is not here, ask it on a call.
What should a coaching admission enquiry form ask?
Student name, class, course or exam, the parent's mobile number, preferred centre and batch time, and whether a parent or the student is filling it. Leave address, marks and documents for the full admission form after the counselling call.
Do I need parental consent for students under 18?
Yes. The Digital Personal Data Protection Act, 2023 treats anyone under 18 as a child and requires verifiable consent from a parent before you process a child's personal data. Ask for the parent's number and consent on the form. This is a plain reading, not legal advice.
How fast should we call back a form enquiry?
Within the hour, and sooner in admission season. Families often fill forms for several institutes the same evening, and the first useful call tends to get the demo class.
Can we promise results in follow-up messages?
No. The Central Consumer Protection Authority's guidelines on coaching advertisements, issued in November 2024, bar claims of guaranteed ranks, results or selection. Keep follow-up messages to batch details, timings, fees and demo classes. This is a plain reading, not legal advice.
What does an AI admission caller cost?
₹50,000 to set up, then ₹22,500 a month. If you only need incoming calls answered, the AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes, then ₹9 a minute.
20 minutes
Shorter forms, faster calls
Send us your current enquiry form. Abhishek goes through it with you on a 20-minute call and shows how every form fill would get a call within minutes.