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Act 01Interior design · Swipe guide · Hinglish

Friday raat enquiry. Monday shaam reply. Client gaya.

Measure each lead source by the site visits it books, and why a Friday night enquiry answered on Monday is lost. 7 slides in Hinglish, with the full text below.

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Slides

  1. Cover. Headline: "Friday raat enquiry. Monday shaam reply. Client gaya." Two illustrative notification cards: an Instagram DM on Friday at 11:04 PM asking a modular kitchen price, marked pending, and a reply on Monday at 6:10 PM where the homeowner has already booked another studio, marked late.
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  2. Big "24 ghante": one studio's contact page promises a reply within 24 hours on business days, so a Friday night enquiry is answered Monday evening. From our October check of 12 Delhi NCR studio websites.
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  3. "Paanch source. Paanch aadatein." Possession handovers, Google search, Instagram, referrals and paid lead platforms, each with its habit.
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  4. "Har source ka cost per site visit". Example numbers: paid platform ₹5,000 a visit, Instagram ads ₹4,000, Google profile only time.
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  5. "Pehla ghanta project decide karta hai." Three first-call questions: possession date, carpet area or BHK, rough budget. Then book the measurement if possession is within three months.
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  6. "Price?" ka jawab. Illustrative Instagram chat with the studio's AI assistant, which says it is an AI in its first reply, then gives a starting range you approve, asks two questions and offers a measurement visit with a time.
    6 / 7
  7. CTA. "Ek lead ke liye max kitna de sakte ho?" Mock of the Break-even Lead Cost Calculator with a "Calculator kholo" button.
    7 / 7

Act 02Text version

The same guide, as text

Every slide, word for word, so you can search it, copy a line or read it with a screen reader.

Interior designers ke liye ek simple sawaal: aap leads gin rahe ho, ya site visits?

Paid platform ki 60 leads se 6 visits, Instagram ads ki 40 enquiries se 5, Google profile ki 15 calls se 4. In example numbers pe paid platform ₹5,000 per visit padta hai, Instagram ₹4,000, aur Google sirf time. (Example hain, kisi studio ke figures nahi.)

Sabse sasta source aksar wahi hota hai jo pehle se aapke paas hai, bas reply slow hai. October mein Delhi NCR ke 12 studios ki websites mein se ek ne publicly "24 hours on business days" ka promise likha tha. Friday raat ki enquiry ka matlab Monday shaam.

Pehli call pe teen sawaal: possession kab, carpet area ya BHK, rough budget. Possession 3 mahine ke andar ho toh usi call pe measurement book karo.

  1. 24 ghante “on business days”. Matlab Friday raat ki enquiry ka jawab Monday shaam.

    • Delhi NCR ke 12 interior studios ki websites check ki. Ek studio ke contact page pe yahi promise likha hai. Hamare experience mein, homeowners aksar ek saath kai studios ko message karte hain.

    Source: Brand Bakery’s own check of the public websites of 12 Delhi NCR interior studios, October 2026. Our small sample, not an industry figure. No studio is named.

  2. Paanch source. Paanch aadatein.

    • 1. Possession handover. Society ko chaabi mili, sau owners ek saath designer dhoondhte hain. Dates pehle se pata rakho.
    • 2. Google search. “Interior designer near me”. Pehle 2-3 profiles ko call jaata hai. Har call uthao.
    • 3. Instagram. Reels se raat ko DMs. Kai log possession se saal bhar door. Usi raat reply.
    • 4. Referral. Society WhatsApp group mein naam aaya. Garam lead, phir bhi same din call.
    • 5. Paid lead platform. Ek lead kai designers ko jaati hai. Minute mein call, warna gayi.

    Source: Brand Bakery guide, “Where interior design clients come from”, 2026.

  3. Har source ka cost per site visit (example)

    • Paid platform: ₹30,000, 60 leads, 6 visits. ₹5,000 per visit.
    • Instagram ads: ₹20,000, 40 enquiries, 5 visits. ₹4,000 per visit.
    • Google profile: ₹0, 15 calls, 4 visits. Sirf time.
    • Teen mahine ki enquiries lo. Har source ka kharcha, uske site measurement visits se divide karo. Sabse sasta source aksar wahi hota hai jo aapke paas pehle se hai, bas reply slow hai.

    Example numbers, not figures from any designer or platform. Method from the Brand Bakery guide, “Where interior design clients come from”, 2026.

  4. Pehla ghanta project decide karta hai.

    • Sawaal 1: Possession kab hai?
    • Sawaal 2: Carpet area ya BHK kitna?
    • Sawaal 3: Rough budget kya soch rahe hain?
    • Agla step: Possession 3 mahine ke andar? Pehli call pe hi site measurement book karo. Door hai? Mahine mein ek halka follow-up.

    Source: Brand Bakery guide, “Where interior design clients come from”, 2026.

  5. Bina ghar dekhe final price nahi. Chup rehna bhi nahi.

    • Raat 11:06 ka Instagram DM: “Kitchen ka price?”
    • Studio ka AI assistant: “Hi Neha! Main studio ka AI assistant hoon. Modular kitchen aapke approved range se start hota hai, final quote site dekh ke.” AI hai, yeh bataya, aur sirf approved starting range.
    • Phir do sawaal: “Flat kis area mein hai, aur possession kab hai?”
    • Phir site visit, time ke saath: “Saturday 11 baje measurement ke liye aa jaayein?” (Example chat, invented name.)

    Source: Brand Bakery guide, “Instagram and ad enquiries” for interiors, 2026. Chat is an illustration, not a real customer.

  6. Ek lead ke liye max kitna de sakte ho? Khud nikaalo.

    • Break-even Lead Cost Calculator: ek project pe kamai aur kitni leads client banti hain, yeh daalo. Break-even cost per lead dikh jaayega. Free, sign-up nahi.

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Tell us where your interiors leads come from and how they are followed up today. Abhishek maps it with you on a call, then confirms the scope in writing.

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