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Act 01Automation and AI

Analytics and conversion tracking (GA4, GTM, consent) that shows what pays

Brand Bakery sets up analytics and conversion tracking for Indian small and mid-size businesses, so you can see which ad, post or page produced each enquiry. You get GA4 and Google Tag Manager configured, key conversions defined and tested, consent handled properly, a simple dashboard and documentation. Pricing is shared after a short call.

Pricing and scopeLast updated

Flow: every enquiry routed, a person at the end

Act 02Is it for you?

Who this is for

Made for

  • Real estate, coaching, solar and interiors businesses spending on ads who cannot tell what is working
  • Owners with Google Analytics installed and no confidence in the numbers
  • Teams launching a new site or campaign who need tracking in place from day one
  • Brands that want enquiries from forms, calls and WhatsApp counted together

Not the right fit

  • Anyone who wants to track visitors without telling them or asking consent
  • Sites with no traffic or enquiries to measure yet
  • Teams that want dozens of vanity numbers instead of a few that guide decisions

Act 03Deliverables

What you get

Written into the scope before we start, so nothing is a surprise at handover.

  1. A measurement plan: your goals, the few actions worth counting and the questions you want answered
  2. GA4 and Google Tag Manager set up in accounts you own
  3. Conversion events for forms, WhatsApp taps, calls and key actions, tested end to end
  4. Campaign tagging rules and ready-made tagged links for ads, posts and QR codes
  5. Consent handling so tracking respects each visitor's choice
  6. Search Console connected, and ad platform conversions connected where relevant
  7. A simple dashboard of the numbers that matter
  8. Documentation, so the setup survives staff changes

Act 04Process and timeline

How it rises

  1. Decide what to measure

    We agree the business questions first, such as which source brings enquiries, and pick the few actions that answer them.

  2. Audit what exists

    We check current tags and accounts, and remove duplicates and broken tracking.

  3. Set up and tag

    We configure GA4 and Tag Manager, define conversions and prepare the tagged links.

  4. Handle consent

    Tracking follows each visitor's choice, and your privacy notice matches what is collected.

  5. Test and hand over

    We test every event on real devices, build the dashboard and walk you through the numbers.

How long it takes

A focused setup is quicker than a full measurement programme. Dates are agreed in writing before work starts.

Act 05Concept demo

What it looks like

A staged analytics and conversion tracking (ga4, gtm, consent) project for an invented brand, so you can see the kind of work before you brief us.

Concept demo

Tulsi & Tide, ayurvedic skincare from Goa

Know which channel brings buyers, not just visitors: a tracking plan, consent in place and one dashboard the founder checks.

01 / 01One dashboard from product view to purchase, revenue by channel and the tracking plan behind it

A concept we made to show the work, for a brand that does not exist. Client work is under Examples.

Analytics dashboard for Tulsi & Tide with sessions, add to cart rate, purchases, revenue, a conversion funnel, revenue by channel and a printed tracking plan of five events

One dashboard from product view to purchase, revenue by channel and the tracking plan behind it

Pricing

On request, shared after a short call

Analytics tools are mostly free, but paid tools, data warehouse costs and ad spend are billed separately. Ad blockers, browsers and consent choices mean numbers are never perfect, and we explain the limits. Personal data is handled under the DPDP Act.

  • ScopeAgreed in writing before work starts
  • TaxBrand Bakery is not registered for GST, so invoices carry no GST.
  • DatesAgreed with you in writing, before work starts
Get a written quote

Act 07Questions

Asked often

Straight answers. If yours is not here, ask it on the enquiry form.

What are GA4 and Google Tag Manager?

GA4 is Google's analytics tool and records what visitors do. Tag Manager is a control panel for adding and changing tracking without editing your website every time.

Can you track WhatsApp clicks and phone calls?

Yes. We count WhatsApp button taps, phone taps and form submissions, each tagged with where the visitor came from. What happens inside the chat stays private, so we count the start of the conversation.

Do I need a cookie consent banner?

If you collect personal data or use tracking that identifies visitors, you need to tell them and respect their choice. We set up consent to match what your site does. For specific legal questions, speak to a lawyer.

Will the numbers be completely accurate?

No analytics tool is. Ad blockers, browser settings and consent choices hide some visits. We make the data reliable enough to decide with, and we explain the gaps.

Can you fix my existing Google Analytics?

Yes. We audit what is there, remove duplicates and broken events, and rebuild whatever you cannot trust.

Who owns the accounts?

You do. The analytics and Tag Manager accounts are created in your name, and we work with the access you give us.

How much does it cost?

Pricing is shared after a short call. The cost depends on the number of conversions, platforms and sites involved, and is fixed in writing first.

Analytics and conversion tracking (GA4, GTM, consent)

Ready when you are

Tell us what is not working today. After a short call you will know whether this service fits, and you get the scope, price and dates in writing before any work begins.

Last updated . Prices and scope are confirmed in writing for every project.