Act 01Done for you vs do it yourself
A self-serve AI calling platform, or an AI telecaller built for you?
Self-serve AI calling platforms charge by the minute and leave the building to you. Sarvam lists ₹3.50 a minute before GST and Bolna about ₹5.52 a minute, with telephony on top. Brand Bakery's AI telecaller is built, connected and run for you at ₹22,500 a month plus ₹50,000 setup, with 2,000 minutes included, then ₹8 a minute.
Prices checked
A self-serve AI calling platform
₹3.50
a minute on Sarvam, before GST and telephony, and you build the agent
AI telecaller
₹22,500
a month plus ₹50,000 setup, built, connected and run for you
Act 02Side by side
Same leads, two ways to call them
The job: call every new enquiry, ask your questions, book the visit and follow up until the lead decides.
The same call, both ways
Sources: Sarvam voice agents pricing, checked 22 October 2026; Bolna pricing, checked 22 October 2026; Retell AI pricing, checked 22 October 2026; Vapi pricing, checked 22 October 2026; India AI Voice Agent Pricing Index by Dvaarik (itself a vendor), updated 1 October 2026, checked 22 October 2026. Each platform's own published rates. They price different things: some include the speech and language models, some add telephony, a platform fee or GST on top. Work out the total at your real call volume before you compare.
Act 03Honest limits
Where a platform fits better
An AI telecaller is fast and steady. It is not a closer for every deal, and we will tell you so on the call.
Keep these for
- You have a developer who can build, test and maintain the agent
- Very high call volumes, where every paisa a minute matters more than the hours spent on upkeep
- You want to try many agents and scripts yourself before you settle on one
Act 04How it fits
Same voice models, different job
We build on Sarvam's voice models too, so the voice on the call can be the same. What the monthly fee pays for is the work around it: writing and testing the call flow, connecting your lead sources, keeping it inside TRAI's rules, and reviewing the calls so it gets better instead of drifting.
See the AI sales employee
Its own phone, WhatsApp, email and computer, and how it works your leads.
Open See the AI sales employeeAI telecaller vs a hire
Cost, hours and speed to the first call against one more telecaller.
Open AI telecaller vs a hireAI telecaller vs a telecalling agency
Cost, who gets called and speed to the first call, side by side. ₹22,500 a month plus ₹50,000 setup.
Open AI telecaller vs a telecalling agencyAlternatives to hiring a telecaller
An agency, IVR, WhatsApp, AI platforms and a done-for-you AI telecaller, with sourced costs.
Open Alternatives to hiring a telecallerSee every price
The AI Receptionist, the AI sales employee and what the market charges.
Open See every price
Act 05Within the rules
Rules it never breaks
It calls people who asked to hear from you, says it is an AI and follows TRAI's rules for commercial calls.
How calls and data are handled: Data safety
On every call it
- Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
- Tells callers it is an AI assistant at the start of every call.
- Announces at the start of every call that it is recorded.
- Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
- Handles personal data under the DPDP Act, with a data processing agreement in your contract.
Act 06Sample call
Hear it on the phone
A staged call with synthetic voices and an invented business, run by the same rules a real one is.
Qualifies a solar lead in Marathi
Rooftop solar · Suryoday Solar, Pune (invented)
Minutes after a web enquiry, the sales executive calls back in Marathi, sizes the system from the bill, leaves the subsidy amount to the team, books a free survey and leaves price talks to the engineer.
What it did
- Called back minutes after the web enquiry
- Qualified: bungalow in Kothrud, bill about ₹4,000 a month
- Sized a 3 kW system; subsidy up to ₹78,000, exact amount confirmed by the team
- Free site survey booked: Saturday 10:00 am
- Price request passed to the site engineer
- Survey details sent on WhatsApp
Voice: Sarvam Bulbul, Kavya. Scripted and synthetic: not a recording, not a real customer.
- नमस्कार, मी Suryoday Solar-ची AI assistant बोलतेय. तुम्ही काही मिनिटांपूर्वी आमच्या website-वर rooftop solar-बद्दल विचारलं होतं. हा call record केला जातोय. आत्ता बोलायला वेळ आहे का?Hello, this is the AI assistant from Suryoday Solar. You asked about rooftop solar on our website a few minutes ago. This call is recorded. Is now a good time?
- हो, सांगा. Summer-मध्ये माझं electricity bill खूप जास्त येतं.Yes, go ahead. My electricity bill is very high in summer.
- समजलं. तुमचं monthly bill साधारण किती येतं, आणि bungalow आहे की flat?I understand. Roughly how much is your monthly bill, and is it a bungalow or a flat?
- Kothrud-मध्ये bungalow आहे. Bill साधारण चार हजार रुपये येतं.A bungalow in Kothrud. The bill is about ₹4,000.
- मग तुमच्यासाठी तीन kilowatt चा system योग्य राहील. त्याचा खर्च साधारण एक लाख ऐंशी हजार रुपये आहे. PM Surya Ghar योजनेत बहुतेक घरांना system च्या size नुसार अठ्ठ्याहत्तर हजार रुपयांपर्यंत subsidy मिळते. तुमची नेमकी रक्कम आमची team confirm करेल.Then a 3 kW system would suit you. It costs about ₹1,80,000. The PM Surya Ghar subsidy goes up to ₹78,000 for most homes, depending on system size. Our team confirms your exact amount.
- Subsidy चं paperwork तुम्ही बघाल का?Will you handle the subsidy paperwork?
- हो, आमची team ते सगळं handle करते. मी free site survey book करू का? माझ्याकडे शनिवारी सकाळी दहा किंवा रविवारी संध्याकाळी चार चा slot आहे.Yes, our team handles all of it. Shall I book a free site survey? I have Saturday at 10 am or Sunday at 4 pm.
- शनिवारी सकाळी दहा. Price थोडी कमी होईल का?Saturday at 10. Can the price come down a little?
- Price मी स्वतः बदलू शकत नाही. आमचे engineer शनिवारी येतील, आणि ते तुमच्याशी offers बद्दल बोलतील. Details मी आत्ता WhatsApp वर पाठवतेय. धन्यवाद!I can’t change prices myself. Our engineer will come on Saturday and can talk to you about offers. I’m sending the details on WhatsApp now. Thank you!
Act 07Questions
Before you decide
How much does an AI calling platform cost in India?
Published self-serve rates run from about ₹3.50 a minute (Sarvam, before GST, telephony extra) to about ₹5.52 (Bolna), and US$0.07 to $0.31 a minute on Retell. Rates price different things, so add telephony, number rental, GST and the hours your team spends building and fixing the agent.
Is a done-for-you AI telecaller worth more than a platform?
Per minute, a platform is cheaper. It makes sense to pay for a managed AI telecaller when nobody on your team has the time or skill to build, connect and maintain the agent. Ours is ₹22,500 a month plus ₹50,000 setup, with 2,000 minutes included.
Which voice models does Brand Bakery use?
Every plan runs on Sarvam's Indian voices by default, English included. A premium ElevenLabs English voice is available on request, billed per minute on top of the plan.
Can the AI telecaller make cold calls?
No. It calls only people who asked to be contacted: a portal enquiry, an ad form, a website form or a missed call. Cold lists are out of scope.
Will the people it calls know it is an AI?
Yes. Every call starts with the AI saying it is an AI assistant, and a notice that the call is recorded.
20 minutes
Skip the build
Tell us where your leads come from and who calls them today. Abhishek maps the call flow with you on a 20-minute call, then confirms the scope in writing.