Act 01Solar
Subsidy enquiries go cold fast. Who calls the rooftop lead back today?
A homeowner asking about the rooftop subsidy usually has an electricity bill in hand and two installers on the shortlist. Call back the same day, size the system roughly from the bill, book the site survey, then keep the family informed at every paperwork stage so they do not drift to someone else.
Where to look first
- The evening bill enquiry
- "How much subsidy will I get?"
- The survey that slips
- The paperwork wait
- The society or shop enquiry
Act 02The pattern
Where solar leads go quiet
A rooftop sale takes weeks, from the first call to the subsidy credit. The leads are lost at a few predictable points along the way.
The evening bill enquiry
A homeowner looks at a high electricity bill after dinner and fills in two or three installer forms. The first one to call back with clear answers books the survey.
FixA call the same evening, in Hindi, English or the homeowner's language, up to the hour you allow.
"How much subsidy will I get?"
Every caller asks it first. A rushed answer, or a wrong one, loses trust before the survey is booked.
FixThe scheme's published amounts, read out the same way every time, with sizing passed to your engineer.
The survey that slips
A site survey booked for Saturday is forgotten, or the roof key is not with the person at home.
FixA confirmation at booking and a reminder the day before, with what to keep ready.
The paperwork wait
Registration, the DISCOM feasibility check, installation and net metering take weeks. Homeowners hear nothing and start calling other installers.
FixA short WhatsApp update at each stage, on the schedule you set.
The society or shop enquiry
A housing society or a shop owner wants a bigger system. It needs your engineer, and it waits in the same list as the homes.
FixLarger enquiries flagged and passed to your engineer with notes, the same day.
Act 03Your numbers
What a slow month of callbacks costs
Take last month's enquiries from your ads, IndiaMART and website. Count how many got their first call the next day or later.
Run your own numbers: Missed Enquiry Cost Calculator
An example
- Enquiries a month
- 150
- First call the next day or later
- 50
- Called leads that book a survey
- 1 in 5
- Surveys that become installs
- 1 in 3
- Your margin on a 3 kW install
- ₹40,000
If those 50 leads booked surveys like the rest, that is 10 more surveys, 3 more installs and about ₹1.2 lakh a month in margin.
These are example numbers, not figures from any installer. Your lead sheet shows the first two.
Act 04Follow-up plan
Keep the homeowner informed, start to finish
Most of a rooftop sale is waiting. A homeowner who hears from you at every stage has no reason to call anyone else.
- First call the same day, and a WhatsApp with what the survey involves if it is not picked up
- Book the site survey on the first call, and remind the day before
- After the survey, your engineer sends the quote; the AI does not price a system
- Send a short update when the application is registered, when feasibility is approved, on installation day and when the net meter is fitted
- Quote the subsidy only as the scheme publishes it, and never promise a date for the credit
- Stop following up the moment the homeowner says no
The plan at a glance
Act 05Delhi NCR
In Delhi NCR, know the DISCOM
Feasibility and net metering run through the local electricity distribution company, and homeowners ask about it by name.
- Delhi homes are served by BSES Rajdhani, BSES Yamuna or Tata Power-DDL, depending on the area; NDMC covers central Delhi
- Gurugram and Faridabad are served by DHBVN, Noida and Ghaziabad mostly by PVVNL, and parts of Greater Noida by Noida Power Company
- The caller notes the DISCOM from the electricity bill on the first call, so your team files with the right one
- Builder floors and group housing societies need the society or co-owners on board, so the caller asks who owns the roof
Act 06Your options
Ways to call every rooftop lead first
Most installers use two of these together.
Act 07Sample call
Hear it on the phone
A staged call with synthetic voices and an invented business, run by the same rules a real one is.
Qualifies a solar lead in Marathi
Rooftop solar · Suryoday Solar, Pune (invented)
Minutes after a web enquiry, the sales executive calls back in Marathi, sizes the system from the bill, leaves the subsidy amount to the team, books a free survey and leaves price talks to the engineer.
What it did
- Called back minutes after the web enquiry
- Qualified: bungalow in Kothrud, bill about ₹4,000 a month
- Sized a 3 kW system; subsidy amount left to the team
- Free site survey booked: Saturday 10:00 am
- Price request passed to the site engineer
- Survey details sent on WhatsApp
Voice: Sarvam Bulbul, Kavya. Scripted and synthetic: not a recording, not a real customer.
- नमस्कार, मी Suryoday Solar-ची AI assistant बोलतेय. तुम्ही काही मिनिटांपूर्वी आमच्या website-वर rooftop solar-बद्दल विचारलं होतं. हा call record केला जातोय. आत्ता बोलायला वेळ आहे का?Hello, this is the AI assistant from Suryoday Solar. You asked about rooftop solar on our website a few minutes ago. This call is recorded. Is now a good time?
- हो, सांगा. Summer-मध्ये माझं electricity bill खूप जास्त येतं.Yes, go ahead. My electricity bill is very high in summer.
- समजलं. तुमचं monthly bill साधारण किती येतं, आणि bungalow आहे की flat?I understand. Roughly how much is your monthly bill, and is it a bungalow or a flat?
- Kothrud-मध्ये bungalow आहे. Bill साधारण चार हजार रुपये येतं.A bungalow in Kothrud. The bill is about ₹4,000.
- मग तुमच्यासाठी तीन kilowatt चा system योग्य राहील. त्याचा खर्च साधारण एक लाख ऐंशी हजार रुपये आहे.Then a 3 kW system would suit you. It costs about ₹1,80,000.
- Subsidy चं paperwork तुम्ही बघाल का?Will you handle the subsidy paperwork?
- हो, आमची team ते सगळं handle करते. मी free site survey book करू का? माझ्याकडे शनिवारी सकाळी दहा किंवा रविवारी संध्याकाळी चार चा slot आहे.Yes, our team handles all of it. Shall I book a free site survey? I have Saturday at 10 am or Sunday at 4 pm.
- शनिवारी सकाळी दहा. Price थोडी कमी होईल का?Saturday at 10. Can the price come down a little?
- Price मी स्वतः बदलू शकत नाही. आमचे engineer शनिवारी येतील, आणि ते तुमच्याशी offers बद्दल बोलतील. Details मी आत्ता WhatsApp वर पाठवतेय. धन्यवाद!I can’t change prices myself. Our engineer will come on Saturday and can talk to you about offers. I’m sending the details on WhatsApp now. Thank you!
Act 08Questions
Asked often
Straight answers. If yours is not here, ask it on a call.
How much is the PM Surya Ghar rooftop subsidy?
As published for the scheme, the central subsidy for homes is ₹30,000 per kW for the first 2 kW and ₹18,000 for the third kW, up to ₹78,000 for systems of 3 kW and above. Check the national rooftop solar portal, pmsuryaghar.gov.in, for current amounts before quoting a homeowner.
How fast should an installer call back a solar enquiry?
The same day, and the same evening if the form came in after work. Homeowners usually ask more than one installer, and the first clear answer on the subsidy tends to win the survey.
Can it tell a homeowner what size system they need?
It can ask for the monthly bill and the roof space and note them for your engineer. Sizing, the quote and the final price come from your team after the survey.
Which languages can it speak?
Hindi, English and other Indian languages. The sample call on this page is in Marathi. We set it up in the languages your customers use.
What does an AI calling agent for solar cost?
₹50,000 to set up, then ₹22,500 a month. If you only need incoming calls answered and surveys booked, the AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes, then ₹9 a minute.
20 minutes
Every rooftop enquiry, called today
Bring last month's enquiry count and how fast each got its first call. Abhishek maps the follow-up with you on a 20-minute call and quotes it in writing.