Act 01Solar installers
Registered as a PM Surya Ghar vendor. Now make the listing pay
Installers register with each DISCOM they want to work in, with a declaration and a performance bank guarantee. The DISCOM then lists them on the national rooftop solar portal, where homeowners choose a vendor. The listing brings calls, but the installer who answers fast and keeps the paperwork moving gets the job.
Where to look first
- Registering with the DISCOM
- The national portal login
- The homeowner calls from the list
- The paperwork weeks
- After the subsidy
Act 02The pattern
From registration to revenue
Each step below is where installers lose time or customers. Check your DISCOM's current notice for the exact forms and amounts.
Registering with the DISCOM
Registration is per DISCOM, with a declaration and a performance bank guarantee. Working across two DISCOM areas means registering with both.
FixRegister first where most of your enquiries already come from, using the DISCOM's own notice as the checklist.
The national portal login
Once the DISCOM uploads your details, you log in to the national portal and add your contact details and rates. Wrong or outdated details send homeowners elsewhere.
FixKeep one person responsible for the portal profile, and check it every month.
The homeowner calls from the list
A homeowner compares a few vendors from the portal list and calls them. Calls to a busy site supervisor go unanswered.
FixA number that is always answered, with the bill and roof details taken on the first call.
The paperwork weeks
Feasibility, installation, net metering and the subsidy claim take weeks. Homeowners who hear nothing call the DISCOM, or you, angry.
FixA WhatsApp update at every step, so the homeowner knows where the file is.
After the subsidy
The system is running, the subsidy has come, and the homeowner's neighbours are asking who did it.
FixAsk for a referral once the subsidy lands, and answer referred calls the same day.
Act 03Your numbers
What an unanswered portal call costs
Count one month of calls to the number on your portal profile, and how many went unanswered.
Run your own numbers: Missed Enquiry Cost Calculator
An example
- Calls a month from the listing
- 60
- Unanswered or not called back that day
- 15
- Answered calls that become installations
- 1 in 6
- Your margin on a 3 kW system
- ₹25,000
If those 15 calls converted like the rest, that is 2 or 3 more installations and about ₹60,000 a month in margin, from a listing you put up a bank guarantee to get.
These are example numbers, not figures from any installer. Your call log gives you the first two.
Act 04Status updates
Keep the homeowner informed
Most angry calls in a subsidy job are about not knowing. One message at each step prevents them.
- Application filed on the portal, with the application number
- DISCOM feasibility approved, and the installation date
- Installation done, with photos and the inspection request
- Net meter installed and the system commissioned
- Subsidy claim submitted, and the usual time it takes to reach the bank account
- Send updates as approved WhatsApp templates, only to homeowners who gave their number for the job
One update per stage
Act 05Your options
Who answers the portal calls
Small installers usually rely on the owner's phone. That works until the first busy season.
Act 06Sample call
Hear it on the phone
A staged call with synthetic voices and an invented business, run by the same rules a real one is.
Qualifies a solar lead in Marathi
Rooftop solar · Suryoday Solar, Pune (invented)
Minutes after a web enquiry, the sales executive calls back in Marathi, sizes the system from the bill, leaves the subsidy amount to the team, books a free survey and leaves price talks to the engineer.
What it did
- Called back minutes after the web enquiry
- Qualified: bungalow in Kothrud, bill about ₹4,000 a month
- Sized a 3 kW system; subsidy amount left to the team
- Free site survey booked: Saturday 10:00 am
- Price request passed to the site engineer
- Survey details sent on WhatsApp
Voice: Sarvam Bulbul, Kavya. Scripted and synthetic: not a recording, not a real customer.
- नमस्कार, मी Suryoday Solar-ची AI assistant बोलतेय. तुम्ही काही मिनिटांपूर्वी आमच्या website-वर rooftop solar-बद्दल विचारलं होतं. हा call record केला जातोय. आत्ता बोलायला वेळ आहे का?Hello, this is the AI assistant from Suryoday Solar. You asked about rooftop solar on our website a few minutes ago. This call is recorded. Is now a good time?
- हो, सांगा. Summer-मध्ये माझं electricity bill खूप जास्त येतं.Yes, go ahead. My electricity bill is very high in summer.
- समजलं. तुमचं monthly bill साधारण किती येतं, आणि bungalow आहे की flat?I understand. Roughly how much is your monthly bill, and is it a bungalow or a flat?
- Kothrud-मध्ये bungalow आहे. Bill साधारण चार हजार रुपये येतं.A bungalow in Kothrud. The bill is about ₹4,000.
- मग तुमच्यासाठी तीन kilowatt चा system योग्य राहील. त्याचा खर्च साधारण एक लाख ऐंशी हजार रुपये आहे.Then a 3 kW system would suit you. It costs about ₹1,80,000.
- Subsidy चं paperwork तुम्ही बघाल का?Will you handle the subsidy paperwork?
- हो, आमची team ते सगळं handle करते. मी free site survey book करू का? माझ्याकडे शनिवारी सकाळी दहा किंवा रविवारी संध्याकाळी चार चा slot आहे.Yes, our team handles all of it. Shall I book a free site survey? I have Saturday at 10 am or Sunday at 4 pm.
- शनिवारी सकाळी दहा. Price थोडी कमी होईल का?Saturday at 10. Can the price come down a little?
- Price मी स्वतः बदलू शकत नाही. आमचे engineer शनिवारी येतील, आणि ते तुमच्याशी offers बद्दल बोलतील. Details मी आत्ता WhatsApp वर पाठवतेय. धन्यवाद!I can’t change prices myself. Our engineer will come on Saturday and can talk to you about offers. I’m sending the details on WhatsApp now. Thank you!
Act 07Questions
Asked often
Straight answers. If yours is not here, ask it on a call.
How do I register as a PM Surya Ghar vendor?
Apply to the DISCOM of the area you want to work in, with the declaration and the performance bank guarantee its notice asks for. Once approved, the DISCOM uploads your details to the national portal and you log in to add your contact details and rates. Check your DISCOM's current notice for the exact steps.
Is vendor registration national or per DISCOM?
Per DISCOM. If you install in more than one DISCOM area, you register with each of them. Read each DISCOM's notice, as forms and terms can differ.
Where do homeowners see the vendor list?
On the national rooftop solar portal, pmsuryaghar.gov.in, where they apply and choose a registered vendor for their DISCOM. Keep your profile and phone number current, because that is the number they call.
Can the AI answer subsidy questions?
It answers from the scheme details you approve, such as the published subsidy amounts and the steps, and points homeowners to the national portal for their own application status. Anything about a specific file goes to your team.
What does it cost?
The AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes, then ₹9 a minute. The AI sales employee, which also calls back enquiries and follows up quotes, is ₹50,000 to set up, then ₹22,500 a month.
20 minutes
Answer every call your listing brings
Bring a month of calls to your portal number. Abhishek shows you on a 20-minute call how many went unanswered and what covering them would cost.