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Free tool · Leads & sales

Lead Follow-up Planner

Get five ready WhatsApp follow-ups for a new enquiry, from the first reply to a polite close two weeks later.

  • Free
  • No sign-up
  • Runs in your browser

Lead Follow-up Planner

Runs in this browser. Nothing you type is sent to us

Business

Language

Text in [brackets] is for you to fill in. Day 1 onwards falls outside WhatsApp's 24-hour reply window, so on the WhatsApp Business API each of those messages must be an approved template.

  1. Day 0Within 5 minutes of the enquiryFree-form reply

    Reply fast and ask one question

    Hi, thanks for asking about our new project. To share the right options, could you tell me the BHK you need and a rough budget? – Your business

  2. Day 1Next morningApproved template

    Send what they need to decide

    Hi, as promised, here are the floor plans and price list for our new project. The site office is open [days and times]. Would this weekend suit you for a visit? Reply STOP and we will not message again. – Your business

  3. Day 3AfternoonApproved template

    Show real work, not claims

    Hi, here are a few photos and a short video from the site this week, so you can see the progress for yourself. Reply STOP and we will not message again. – Your business

  4. Day 7EveningApproved template

    A gentle check, easy to answer

    Hi, just checking in. Are you still looking, or have your plans changed? Either is fine, I just want to send you only what is useful. Reply STOP and we will not message again. – Your business

  5. Day 14Any timeApproved template

    Close the loop politely

    Hi, i will close your enquiry for now so we do not keep messaging you. If you would like to visit later, reply here any time. – Your business

Good to know

How this tool works

Pick your business and English or Hinglish. Get five WhatsApp messages from day 0 to day 14, each with when to send it and whether it needs an approved template on the WhatsApp Business API.

  • Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
  • Free to use, with no account and no email gate. Check the output before you publish or print it.
  • Agents and scripts can call it too: POST /api/tools/follow_up_plan. See the API docs.

Questions owners ask

Straight answers

How many times should I follow up?

This plan uses five messages over two weeks and then closes the enquiry politely. Each message gives the person something useful or an easy question, so it never reads as chasing, and every message after the first offers a way to stop.

Why does day 0 say "free-form reply"?

When someone messages you on WhatsApp, a 24-hour customer service window opens and you can reply in your own words. After it closes, a business on the WhatsApp Business API can only send pre-approved templates, so the later messages need to be submitted to Meta as templates first (Meta WhatsApp Business Platform docs).

Can I use these on the free WhatsApp Business app?

Yes. On the app you send them by hand, so save them as quick replies. Message only people who contacted you, and stop if they ask.

Should the first reply really go out in five minutes?

The faster the better. In a Harvard Business Review study of 1.25 million leads, firms that tried to reach a lead within an hour were nearly seven times as likely to have a meaningful conversation with the decision maker as firms that waited even an hour longer (2011).

Need more than a tool?

Want this done properly?

Tell us about your website, brand or enquiry flow. A person reads every enquiry and replies by email.