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Free tool · Leads & sales

Lead Leak Audit

Ten yes-or-no questions that show where your enquiries slip away, with a score out of 100 and what to fix first.

  • Free
  • No sign-up
  • Runs in your browser

Lead Leak Audit

Runs in this browser. Nothing you type is sent to us
  1. Does every new enquiry get a reply within 5 minutes, even when you are busy?
  2. Are calls and WhatsApp messages answered after hours and on Sundays?
  3. Does every lead get at least three follow-ups before you give up?
  4. Are all leads, from ads, portals, WhatsApp and calls, in one list or CRM?
  5. Does everyone who answers use the same questions to qualify a lead?
  6. Do booked visits, demos and appointments get a reminder the day before?
  7. Do you know your cost per lead and cost per customer for each ad or portal?
  8. Have you tested your website form and WhatsApp button in the last month?
  9. Do you ask every happy customer for a Google review?
  10. Do you record why lost leads did not buy?

0 of 10 answered

0/100

Answer every question for your score and the fixes that matter most.

Good to know

How this tool works

Answer ten quick questions about how you reply to, follow up and track enquiries. Get a lead leak score out of 100 and the fixes that matter most, each linked to a free tool.

  • Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
  • Free to use, with no account and no email gate. Check the output before you publish or print it.
  • Agents and scripts can call it too: POST /api/tools/lead_leak_audit. See the API docs.

Want it done for you?

The service behind it

Questions owners ask

Straight answers

How is the score worked out?

Each question carries a weight, and the weights add up to 100. Reply speed and after-hours cover weigh the most, because an enquiry that waits often goes to whoever answered first. "Not sure" earns a quarter of the points: if you do not know, it is probably not happening every time.

What is a good score?

75 or more means your enquiry handling is tight. 45 to 74 means some leads are slipping through. Below 45, leads are leaking in several places, and the first two or three fixes usually pay back fastest.

Is anything I answer sent to you?

No. The audit runs in your browser. If you choose "Get these fixed", your score and top leaks are filled into the enquiry form for you to read before you send it.

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