Free tool · Leads & sales
Sales Target Planner
Work back from the sales you want to the site visits, leads and ad budget it takes to get there.
Ad budget you need this month
₹1,33,333
To make 4 sales you need about 333 leads and 40 site visits or meetings. Ads take 13.3% of the ₹10,00,000 those sales bring in.
- Leads needed
- 333
- Site visits or meetings
- 40
- Ad cost per sale
- ₹33,333
- Ad budget
- ₹1,33,333
Doubling either rate halves the budget, the same as halving your cost per lead. Replying to every lead within minutes and confirming each visit the day before both work on the rates.
Good to know
How this tool works
For real estate, interiors, solar and other businesses that sell after a visit or meeting. Enter your sales target, rates and cost per lead to see the leads, meetings and budget you need.
- Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
- Free to use, with no account and no email gate. Check the output before you publish or print it.
- Agents and scripts can call it too:
POST /api/tools/sales_target_plan. See the API docs.
Questions owners ask
Straight answers
Who is this planner for?
Businesses that sell after a site visit, consultation or meeting: real estate, interiors, solar, education, clinics with high-value treatments and similar.
Where do I find my rates?
From the last three months: divide site visits or meetings by leads for the first rate, and sales by site visits or meetings for the second. A CRM makes this easy, but a spreadsheet of leads works.
What is the cheapest way to hit the target?
Doubling either rate halves the budget, the same as halving your cost per lead. Fast first replies, a reminder before each visit and a follow-up after it improve the rates without more ad spend.
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